Year: 2014

End of Geek Culture and Rise of Tasteless Marketing

wecanchange

SXSW has come to epitomize so much of what is wrong with web marketing in 2014.

I gave up on the idea of attending SXSW every year after things took a turn for the worse (in my opinion) back in the 2009-2010 timeframe. We saw the first real takeoff of Twitter at SXSW in 2007 then Foursquare hit it big at the show in 2008. Since then, it’s been a place to “find the next Twitter” or “improve your brand marketing.”

As an agency person who cares deeply about social media and about marketing in general, I just can’t bring myself to go see this spectacle. That might make me an elitist hipster or whatever, but the truth is I have taste (again, in my opinion). That taste doesn’t correlate with things like fashion but I do have good taste (imo) when it comes to marketing.

I’ll keep doing what I’m doing with our agency here in sunny SC and leave the “idea vomiting” and “hashtag highness” surface level approach to “marketing” to my friends who go to SXSW from the larger agencies with insane expense accounts but a shallow grasp of tasteful marketing.

Given SXSW’s status as a birthplace of social media, the festival attracts an outsized number of self-styled gurus leading panels to educate the less savvy. Attendees flock to standing-room-only sessions with names like “Idea Vomiting” in the hopes that beyond the bluster, the social media ninjas and rockstars in attendance will share some pearls of wisdom. “Eighty percent of it is useless,” confides a man who is attending on behalf of a large American company. “You’re looking for those diamonds in the rough.” We are sitting next to one another at a session named “High On Hashtags”. A colleague of his, overhearing us, raves about a session she attended the previous day called “The Digital Cronut”. “I heard that was awesome,” her colleague says.

via Hucksters and hustlers: inside the hidden brand orgy of SXSW | The Verge.

I kept checking our mail all day (working from home with pups) until I just realized it’s President’s (Presidents’ ?) Day.

Running a business certainly turns you into a strange person.

Jealousy

I’m jealous that my wife has such a great domain (her firstname .net) name. I can’t complain, of course, but still…

Followed by rearranging the schedule for Wednesday nights in order to postpone what was going to happen on the canceled service at another time and rearranging the other Wednesday nights to accommodate for the made up service that had been canceled.

via Day 1 of Icy Conditions as a Pastor | Merianna Neely Harrelson.

Don’t Make Any Plans During This Window of Time

Good luck getting Comcast to show up for the closing [CARTOON] | ITworld.

I can’t say I’m excited about the impending deal in which Comcast buys Time Warner, but things couldn’t get much worse.

Ultimately, I’m still hopeful we’ll get either Google Fiber here in SC soon or a cable provider will give me the “dumb pipe” I want in particular since I’ve been a “cord cutter” for eleven years now.

Either that or T-Mobile just allows me to use its network for data.

via JR Raphael on Twitter

ZeroScope Launch

zeroscopecontact

I’m really excited that Harrelson Agency is helping out with the launch of ZeroScope this month. We’ve been working hard on this project for the past six months.

Here’s a little info:

Stethoscopes should not be a cause of the spread of disease by healthcare providers. ZeroScope is a one-use and easily applied device that attaches to the drum of a stethoscope and provides immediate and complete barrier defense between the instrument and the patient receiving care.

We’re looking to raise the money needed to help us launch ZeroScope as a cost effective and ubiquitous device to solve the problem of hospital acquired infections that lead to more costly treatments or even death.

via ZeroScope Stethoscope Barrier Protection for Patients | Indiegogo.

If you can, go help us out with the manufacturing and shipping costs. If you can’t do that, spread the word on your favorite social networks of choice.

Many thanks!

Here’s the official IndieGoGo widget:

http://www.indiegogo.com/project/zeroscope-stethoscope-barrier-protection-for-patients/widget

ZeroScope Stethoscope Barrier Protection Fund Raising

http://www.indiegogo.com/project/646883/widget/2785874

We’ve spent the last six months working hard with Jack Krupnick and Fred Heys to launch ZeroScope. To say this has been a labor of love for Jack and his family would be an understatement. I’m so excited to see this project get its wings and move from pre-planning to production to full on launching this month.

Today, we’re launching an IndieGoGo campaign to help fund the manufacturing costs of the ZeroScope devices.

This is a very worthwhile cause and here’s a little info from the campaign page:

“Your doctors and nurses wash their hands, wear gloves, sometimes wear a mask, and cover or seal many of the instruments they use to provide you with healthcare. But why are stethoscopes not included?

We aim to solve that problem.

Stethoscopes should not be a cause of the spread of disease by healthcare providers. ZeroScope is a one-use and easily applied device that attaches to the drum of a stethoscope and provides immediate and complete barrier defense between the instrument and the patient receiving care.

We’re looking to raise the money needed to help us launch ZeroScope as a cost effective and ubiquitous device to solve the problem of hospital acquired infections that lead to more costly treatments or even death.”

We’ve made some huge leaps and bounds over the last 182 days since our first brainstorming session. We’ve had our first large batch of devices designed and manufactured and invested so much of our own personal time and money into the project. So, we’re looking for help to get the costs of manufacturing and shipping lower in order to provide more ZeroScopes to hospitals, clinics, burn clinics, urgent cares and physician practices.

It’s been an amazing ride, and we’re hoping you’ll help us reach our goal!