The ‘Real’ Colonel Sanders and Bad Branding

“Other than not quite looking like him, his voice being different, and his inability to cook the world’s best chicken, we thought Norm was the perfect choice to play the Real Colonel,” said KFC US CMO Kevin Hochman in a statement. “I think the fans will agree.”

Source: Norm Macdonald Is the ‘Real’ Colonel Sanders in Latest Ads from W&K

I generally appreciate advertising campaigns that give a nod to the past but push a brand forward in a creative way… I don’t think Wieden & Kennedy Portland have done either here.

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