Social Media Marketing’s Decline

“It feels weird admitting this, too: We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.

And that’s super scary to admit.”

Source: We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months

Brutally honest (but incredibly smart) post by the Buffer marketing team. If you don’t know, Buffer is one of the services out there that allows you to easily share your content from one place to another by hooking everything up together. It’s a great service (I use competitor dlvr.it here but I do use Buffer with a few clients).

So often I have these sorts of conversations with existing or potential clients that have to do with the dwindling returns on using Facebook, Twitter, or LinkedIn to try and get more pageviews back to a site or newsletter.

Part of the problem has to do with the nature of metrics and how things are changing, part has to do with the maturity of social media, and part has to do with the realization of businesses that if you really want to get a vast number of clicks back to your site, you’re going to have to pay for them (organic reach via social is all but dead if you’re not willing to invest in a social media manager or a consultant like me… just saying). Social media has changed and evolved. Social media is not an umbrella. You can’t blast out a post to Twitter and Facebook and wait for the clicks to come.

… and you shouldn’t be waiting for clicks.

Writing as Conversation

“If you simply manage to write in spoken language, you’ll be ahead of 95% of writers. And it’s so easy to do: just don’t let a sentence through unless it’s the way you’d say it to a friend.”

Source: Write Like You Talk by Paul Graham

Episode 8: Thinking Out Loud 87: Own Your Own Content – Thinking.FM

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Elisabeth, Merianna, and Sam talk about the commodity of content and how authors should disseminate that information. They advise authors that they shouldn’t help the rich get richer, but help build their own audience.

Show Notes

What Elisabeth, Merianna, and Sam are Reading





The post Thinking Out Loud 87: Own Your Own Content appeared first on Thinking.FM.

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When is a podcast a podcast and when is it a conversation?

Thomas Whitley and I are really enjoying doing this podcast… we missed last week’s episode and it felt (to me) like a big part of my week wasn’t complete. As I said on another podcast that had me on as a guest today, we don’t really think of Thinking Religion as a podcast as much as it is a conversation we’d be having anyway. Thomas and I are just letting you be voyeuristic and listen to a little snippet of that much longer weekly chat (our chats routinely go 2-3 hours, so this 45 mins or hour of a produced show is one conscious part of that).

It’s probably why we don’t have guests on as well.

Anyway, it’s a good listen (I think):

Download available here

Episode 6: Thinking Out Loud 86: 10,000 Hours Worth of Expertise – Thinking.FM

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Elisabeth and Merianna talk about their upcoming conference and why they continue to work in the field of publishing. They also talk about what makes you an expert and when you can call yourself an expert. Elisabeth reminds them both that: “That’s what we do, make it possible for people to get published.”

Show Notes

What Elisabeth and Merianna are Reading


The post Thinking Out Loud 86: 10,000 Hours Worth of Expertise appeared first on Thinking.FM.

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My Sermon from Emmanuel Baptist Today

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Here’s my sermon from this morning at Emmanuel Baptist Fellowship in Lexington, SC entitled “You Don’t Know How to Serve.”

Download here.


The basic idea is that Mark 10:35-45 is not about sin or atonement, but about subverting hierarchies.

Why are churches struggling in 2015? Because churches are supporting the systems that Jesus attempted to break down. In that paradigm, churchers aren’t needed, churches are bitter, and churches don’t matter.

More resources on this theological topic from Brothers Kris and Willie:

“Censorship that doesn’t look like censorship”

Remember, “free speech” doesn’t always align with the user policies on Facebook, Twitter etc. Own your content and your books or learn to live with the trade off of letting the algorithm decide how you vote…

“Censorship that doesn’t look like censorship. It deliberately reduces the spread of information that might otherwise go viral. Vicious. “You can say what you like but no one will hear you. And also, you’ll think no one cared, so you’ll give up trying.” Subtle, deniable, and quite ruthless.”

via Paul Dietric: Adventures in Twitter Censorship (PDF for obvious reasons)

Hey Bullfrog

The ability to change our minds is one of the greatest human blessings. To see an issue or a situation, take into account the data presented, be reminded of our past history of decisions, and ultimately come to a conclusion is a wonderful adaptation our mammalian brains have come up with to help us deal with the insanity of existing in this overwhelming universe.

“Some kind of happiness is measured out in miles
What makes you think you’re something special when you smile?”

We often don’t share our ideas, thoughts, dreams, or views because we don’t feel as if we know enough on the topic at hand, or there are people who have already volunteered enough of their own viewpoints to suck all the oxygen out of a conversation. With the rise of social media and perceived online anonymity, it’s easy to throw up our hands in the face of the vapid cacophony and decide not to take part in all of the noise.

Although we are all more than capable of making quality decisions on everything from our lunch to our 401k investments, it’s easier to not engage or just have someone else make the decision for us. That’s human nature. It’s also a sentiment we have to daily engage with and overcome. The universe needs our voices and our views. Speak up.

But do so not with an over abundance of confidence or certainty… or fear.

“Some kind of innocence is measured out in years
You don’t know what it’s like to listen to your fears.”

During the recording sessions for The Beatles’ song Hey Bulldog, Paul McCartney began to bark and howl in a dog like voice as the song reached its climax. John Lennon does what any well minded singer might do, and immediately alters his corresponding lyric from the intended “hey bullfrog” (there was a reference to “bullfrog” at the beginning of the song) to “hey bulldog.” And hence, the name of the song changed as well.

Hey Bulldog is one of those songs in which The Beatles sneak an incredible set of lyrics, base lines, and piano notes (it was written as a piano rocker originally). It appears on the otherwise flippant Yellow Submarine album and as a b-side to Lady Madonna (also a piano rocker), and doesn’t make many Top 10 Beatles Songs lists in 2015. However, the song has amazing staying power and has been covered countless times by everyone from Dave Matthews to Dave Grohl. It’s one of my favorites, as well.

It’s not a *nice* Beatles song. John’s lyrics don’t speak of young and un-requited love, or the need for love. Instead, the menacing guitar from Harrison, grandiose bass line from Paul (Harrison was fond of telling Paul to tone down the bass on the songs he wrote as Paul tended to dominate the melody otherwise), and rambling piano backdrop are matched by Lennon’s lyric structure employing a simple but clever repetition of “Some kind of…” at the start and an eyebrow raising cutdown to finish the phrase.

“Some kind of solitude is measured out in you
You think you know me but you haven’t got a clue.”

Loneliness, solitude, innocence… all get measure out in the listener and John doesn’t hold back. He tells us if we’re lonely, we can talk to him in a passive aggressive manner that runs opposite of the sentiment in a song like Tell Me What You See from Help.

It’s a tongue in cheek challenge to misguided reliance on others and false dependency (in my mind, at least… feel free to argue). Even so, there’s the beauty of the interaction and changing of minds happening in a meta real time sense during the recording sessions.

There’s the obtuse and avant-garde rap battle between John and Paul after the barking. And John changed the title mid-way through the song.

The change of the lyric, and ultimately song title, is an outward expression of the creative genius of The Beatles as well as a beautiful testament to the interplay (on the spot sometimes as here) between John and Paul as musicians, friends, and partners.

We have the same opportunities everyday to influence those around us, and be influenced by those around us (or virtually in the case of online interactions). Every major religious system includes an ethical component for these types of influencing and interactions. We’d do well to follow those guidelines. But speak up.