You should be using short form and live video (Periscope, Facebook Live, Snapchat) to promote your nonprofit’s efforts. It’s simple, easy, free, and can always be embedded back into your social media pages or website.
Plus, it drives engagement much better than text or pictures in 2017.
Interesting stats here…
“A whopping 80% of users recall a video ad they viewed in the past 30 days”