I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts and never in a band (besides those three Tin Machine albums in the early ’90s that we won’t talk about here). Same with Prince. Madonna. Elvis.
It’s a big leap, but creating your space and persona online is more possible than ever:
Your personal brand statement consists of 3 key elements:
• Your target audience: The specific market or people that you serve.
• The value you offer: How you help your target market.
• What makes you unique: Why people choose you over the competition.