“There is tremendous strength in independence and decentralization.”

“There is tremendous strength in independence and decentralization.” Daring Fireball: Medium Deprecates Custom Domains Service — Read on daringfireball.net/linked/2018/09/04/medium-domain-name Shouldn’t be surprised but John makes a great point about the long term value of owning your own domain name and links. We freely give away too much content and work to commercial companies like Medium […]

Personal Branding (Not Selling Out)

I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts and never in a band (besides those three Tin Machine albums in the early ’90s that we won’t talk about here). Same with […]

Cautionary Tale of Patheos and Having Your Own Blog

Wow, this is quite something and a good example of why you should always run your own blog instead of relying on a blog network. Same with podcasting. What a strange turn of events. Patheos was at the center of the Mars Hill Church and Gospel for Asia stories and now they host Mark Driscoll […]

Ultimate guide to SEO for small businesses (and nonprofits)

There’s some really helpful advice here for small businesses, nonprofits, and / or churches looking to get a start on SEO basics. You can take a course on Lynda.com or watch some YouTube videos to learn more about what SEO can mean for your group, but the fundamentals here are pretty spot on: SEO isn’t […]

Siri and Incarnation

The theological lens through which we might view these questions is incarnation. In an age of increased engagement with disembodied digital assistants, what might it mean for the church to counterweight this with insisting on and facilitating in-person fellowship? In an era of disembodied conversation, my prayer is that the church might be a contrast […]

Focus on Engagement and Newsletters Rather than Likes and Shares

In fact, research shows that there isn’t a high correlation between reading time and social sharing. As you can see from the graph, the high read time doesn’t translate to shares. Just because someone clicked a share button, it doesn’t mean that they were engaged with the content. Source: How to Effectively Manage Engagement for Stronger Influence

2018 Social Media Marketing Industry Report by Social Media Examiner

“Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.” I’m skeptical of these sorts of reports generally, but SME does a good job of presenting digestible data. There are certainly some good takeaways here for businesses of all sizes, nonprofits, and churches looking to […]

Churches and nonprofits should realize that Facebook privacy issues are just the tip of the iceberg

Way back in 2012, I was featured in a New York Times article titled “How To Muddy Your Tracks on the Internet” and offered up this bit as part of my interview (I was teaching Middle School Science at the time): “The topic of privacy policies and what lies ahead for our digital footprints is […]

Google Rolls Out “Mobile First” Indexing Today

Facebook is undergoing serious challenges to its place as a web hub between the public PR crisis involving its role in the mis/use of data related to Cambridge Analytica and the 2016 election as well as its ongoing tweaks to algorithms which now demote business and group pages in preference to users seeing more content […]