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Tech companies freezing political spending and why tech still matters

This is the death knell of PACs for tech companies with activist employees,” one source told Axios. “This is the final straw.” — via Axios This is a really fascinating development. First Microsoft and now Facebook are suspending PAC (Political Action Committee) spending in Washington. They’re joining financiers Goldman Sachs, JP Morgan, and Citigroup, along …

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Marketing to Your Own Beliefs

I get these sorts of questions frequently from new clients: “Why aren’t my Facebook Page posts getting more likes?” “Why isn’t my website getting more views?” “How can I let more people know I’ve written / made / created / offer the best service / product in my area?” “When will people start responding to …

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Rise of OnlyFans, Decline of Influencer Marketing

Interesting dynamics for the marketing world (something I’ve been arguing for since “influencer marketing” became a thing years ago) as we continue to see re-evaluations of things like Google Ads and social media marketing as well. The landscape is changing rapidly and I’ve been on a ton of strategy calls with clients lately trying to …

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Think You’re Discreet Online?

Go read Mad Farmer Liberation Front: But they are wrong. Because of technological advances and the sheer amount of data now available about billions of other people, discretion no longer suffices to protect your privacy. Computer algorithms and network analyses can now infer, with a sufficiently high degree of accuracy, a wide range of things …

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Next phase of the web

That’s what Peach is for. It is a place to be real with people who’ve chosen to be real with you. It’s friendly, it’s therapeutic, it’s cathartic. It’s necessary. When it’s not around, those of us who use it go a little bit mad. We’ve come to lean on confessing out loud. And there are …

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“There is tremendous strength in independence and decentralization.”

“There is tremendous strength in independence and decentralization.” Daring Fireball: Medium Deprecates Custom Domains Service — Read on daringfireball.net/linked/2018/09/04/medium-domain-name Shouldn’t be surprised but John makes a great point about the long term value of owning your own domain name and links. We freely give away too much content and work to commercial companies like Medium …

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Links Are (Still) Dead

I first wrote that “Links Are Dead” in 2006, and pretty much got shouted out of the blogosphere. I kept up the mantra over the years. Looks like Google agrees with me now… But over time, URLs have gotten more and more difficult to read and understand. As web functionality has expanded, URLs have increasingly …

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