Mailchimp Rebrand

They’re based in Atlanta…

The email marketing company Mailchimp, which today is announcing a complete rebrand, could have easily given up the quirkiness that defined its branding as a young company the way many other giants have. Instead, with the help of branding agency Collins, Mailchimp is doubling down. It’s keeping its logo-cum-mascot Freddie the Chimp, for starters, and using an analog typeface from the 1920s as its new wordmark, and illustrating its new brand with a series of almost childlike drawings that look unpolished and rough by design. Weird branding is alive and well in Silicon Valley.

Source: Mailchimp rebrands as an anti-tech company

 

Published by Sam Harrelson

I'm the head of Harrelson, where we work with churches, nonprofits, and businesses on marketing strategy and consulting. This has been my personal blog about marketing, tech, religion, art, history, scifi, family, and life in general since 2006.

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