Mainstream Media Can Still Drive the Traffic

I noticed on Google Trends that one of the hottest terms this morning was “coupon mom.”

So, I dug a little deeper and it looks like the site received coverage from a local news outlet in Pittsburgh, PA…

kdka.com – ‘Coupon Mom’ Offers Tips For Shopping Online: “Searching for great bargains doesn’t have to be about spending hours hunting for the best prices in local stores. Instead, it can be done with just a few clicks of the mouse.

KDKA’s Consumer Editor Yvonne Zanos talked with ‘Coupon Mom’ Stephanie Nelson about some internet surfing secrets that can save consumers money. “

So while we continue to talk mostly about online social networks or web2.0 traffic, don’t forget to include more mainstream outlets if you’re trying to grow your brand.