SEO and the Cargo Cult of Google Watching

Merlin Mann lays down the smack on SEO.  Good stuff that I can’t agree with more (and a darn fine analogy to Cargo Cults):

Most SEOs are making headphones out of coconuts, hoping it brings traffic, and then wondering why the gods are so angry at them. They never get that the headphones probably aren’t hooked up to anything but their make-believe radio.

Kung Fu Grippe: Cargo Cult

Correction: So You Can Make Money With The Amazon Affiliate Program

Last Friday during my ConvergeSouth workshop on affiliate marketing for citizen media, I made the comment that it is very hard to make a ton of money with Amazon’s affiliate program. Looks like John Gruber’s Daring Fireball blog found the sweet spot for making money with Amazon affiliate links…

Who ever said blogging doesn’t pay? Last Tuesday, Daring Fireball blogger John Gruber — one of Apple’s biggest cheerleaders — asked his readers to pre-order the newest version of Max OS X, “Leopard,” through his Amazon affiliate links. “If you pre-order through these links, Amazon will send me a 7.5 percent kickback,” he wrote. “I.e., you get a good price and free shipping, and I get about $10.”

Like any other type of affiliate program, the trick to Amazon is creating, sustaining and supporting a healthy community of readers and participants via blogging, etc then explaining to your readers what you’re doing with your affiliate links (especially if that community of readers is as passionate about something as the Mac fanboys/girls/squirrels are about Apple.

Silicon Alley Insider: John Gruber’s Leopard Windfall $5800 in 8 Days

Americans’ Strange Attitudes About the Internet


It’s a series of TUBESSSSS!

But seriously, we Americans are a pretty frightening lot indeed:

To summarize: an alarming percentage of respondents are open to brain implants that allow them to access the internet with their minds and that allow their children’s locations to be tracked, they think government censorship of online video content is acceptable, the internet makes them feel closer to God and less close their significant others – but their own identities on the internet are not very important to them. This is frightening stuff…

More than half of respondents believe that internet content, like video, should be controlled in some way by the government. Only 36% said the blocking of internet video would be unconstitutional.

Wow.  I’m as apple pie American as anyone, but with thinking like that, it’s no wonder we elect clowns like Ted Stevens to represent us in Washington.

Somewhere Karl Rove is stroking a bald cat and thinking “exceeelent.”

Poll: US Attitudes About The Internet Are Insane

Shameful: Search Engine Strategies Bidding on Affiliate Summit

Wow, this is definitely not cool:

“I was checking out the natural search results for Affiliate Summit on Google, as I do regularly, and I was surprised at one of the paid ads that was triggered.

There was an ad for the upcoming Search Engine Strategies conference in Chicago.”

There’s a general rule in the highly competitive affiliate space… don’t piss in the town well.  Looks like SES is definitely doing that by bidding on Affiliate Summit’s name.

That’s sleezy in my book and won’t win SES any fans (or attendees if they realize what’s going on).

Search Engine Strategies of SES

Thoughts on GMail IMAP


I’m incredibly excited that GMail now has IMAP.

Why? I’ve been a devoted GMail user since ’04 just after the launch and have gigs and gigs of emails and content locked up in GMail (bought extra storage to make due).  While GMail has always allowed for POP downloads, IMAP is different.

Here’s why… with IMAP, you can have a more seamless email experience because IMAP allows you to sync your email where ever you access it from.  So, for example you can interact with your email (read, label, etc) in Thunderbird or Outlook and see the changes in your GMail interface on the web.  POP access doesn’t allow for this. 

So, for those of us who prefer to keep webmail and offline mail nice and synced, this is a huge step forward for GMail.

There are even larger ramifications for people who have iPhones since the mail client there is heavily dependent on IMAP for sanity reasons. 

Thank you, Google.  You made my day.

Official Gmail Blog

GMail IMAP

According to my new ConvergeSouth pal Wayne Sutton, he’s seeing an IMAP option in his GMail account.

Oh please please please let this be true and spread quickly to my account!

Google’s Gmail has just integrated IMAP. However, its only appearing in a select accounts.

w4 network » Blog Archive » Gmail gets IMAP

Update: Looks like it’s official according to Techmeme! Hooray!

Update 2: I’ve got IMAP ON MY GMAIL!!

Promoting in a Flat Web

Sean Coon has a great post on the ability of laypersons (in this case musicians) to get their messages, voices and music out to an increasingly large number of folks from desirable demographics by leveraging web services and social platforms.

While Sean sticks to the music scene, his post certainly rings true for all of marketing (music is a form of marketing in my book) in general.

Recommended reading (especially if you like catchy diagrams):

What’s becoming obvious is that as more domains decide to make their APIs available in the public arena — to both independent developers and to the very same domains they compete with — our internet rapidly progresses from a linearly connective space to a multi-layered, inter-connected environment — more akin to a network — ripe with exposed hooks to latch onto and build upon.

The most powerful part of this equation? How about the fact that a great number of internet services — across numerous industries — have evolved to a point where Joe Layman can now leverage our internet’s many to many power of connectivity and discovery, yet never have to bust out one line of code in the process of doing so.

the dotmatrix project