Twitter Nostalgia

Twitter is like an indie band that did well and now is selling out stadiums across the world.

It’s interesting to me that when I first started using Twitter in 2006, the amount of “in-twitter” replies using the @ sign were low. If I came across someone using the @ sign more than a few times a day I tended to not follow or unfollow them because, at first, the platform wasn’t about conversing. Twitter was about answering the simple question of what we all were doing. It was interesting and amazing. The music and giddiness of something new was there.

Now, in 2008 and with 700k members, Twitter is less about telling people what we are doing and more about the “conversation” and follows the aesthetics of an IRC chat. Twitter has become a Rolling Stones-esque performance show with lead singers prancing around on the social stage clad like Bono and jubilant like Mic Jagger. It’s fun to watch, but after a few hours, I’m ready to go home and put the headphones on so I can enjoy the music like I did years ago.

I follow around 600 people, and now seeing a tweet without the @ sign is a rarity, but always gets my attention and makes me nostalgic for the good old days before Twitter made it to the cover of Rolling Stone and we practiced in a garage.

Then isn’t better than now, and the opposite is true. However, now is different than then. I don’t necessarily want Twitter to become a social network because I don’t need or want another social network. I do want to see what other people are doing, though.

Perhaps someone will make an @-less platform where we can just play our music and not have to worry about the crowds or the groupies or the roadies.

How about an acoustic Twitter album?

Cat Powers Jukebox

Cat Powers’ new album Jukebox comes out next week, but it’s available for streaming and listening pleasure exclusively on Rhapsody. I highly recommend it.

For all the beatings that Rhapsody takes, I do love the service and have been a subscriber for a while. If you don’t mind “renting” your music and have a constant internet connection (and about $12 a month to spare), I highly recommend it as well.

Born to Question

My friend, mentor and hero Prof Larry McGehee does a weekly column called “Southern Seen.”  This week’s edition is a must read and tugs at your heart strings (especially if you know Larry and Betsy):

Betsy won her first round and stayed on for the second, both taped the same day. She won that one, too. Then she returned next day for her third appearance, adding an unbuttoned sweater to her attire, and this time she was defeated by a uniformed serviceman—a sailor, best I recall.

For her two wins and her three half-hour shows, Betsy received a set of Compton’s Encyclopedia (which we gave to her niece and nephew the next Christmas) and $1,225 (her memory–I recall it as $1,210).

Elizabeth was born November 2nd in what was then New Haven Hospital (now Yale Hospital). Betsy’s Jeopardy winnings paid the hospital and doctor’s bills. That fall and spring we house-sat a professor’s home for a year while he was on leave, and the absence of rent coupled with funds left from Betsy’s winnings made it possible for her to give up her teaching position. A year later we moved to the University of Alabama for my first post-graduate administrative job.

Thank you, Larry.

ShareASale Under The Stars Party at the Palms for ASW

Just heard from ShareASale’s piano man Brian Littleton on Twitter that the “Under the Stars” party for Affiliate Summit West will be held at the Palms (btw, that’s the 100th post for the ShareASale blog… congrats to the SaS team on that):

ShareASale will be hosting a cocktail party Sunday night February 24th in Las Vegas, in celebration of the Affiliate Summit which is being held in Las Vegas Feb 24-26.

If you’re going to be at the Summit, this is a can’t miss event.  Hopefully, no one will thrown into the pool with all of their clothes on again.

We’re Falling Behind Here, Folks

Not to continually beat up on CJ, Linkshare, Performics, ShareASale, LinkConnector and now pepperjamNETWORK but why aren’t affiliate networks doing this??

Overlay.tv is an upcoming video network that lets you add hyperlinks and image overlays to video content in order to monetize the clips. The Overlay technology and network won’t be launched until Valentine’s Day, but the service is getting some early press thanks to its funding news. $4.6 million in Series A financing has been provided by Celtic House Venture Partners, EdgeStone Capital Partners and Tech Capital Partners.

Seriously.

There’s a ton of money and traction to be made in the video space. The tech doesn’t look that difficult considering the amount of money that the affiliate networks are making.

Lead us to the promised land of innovation, oh great networks. Please.

WSJ on Blog Monetization

Affiliate marketing gets a brief mention in a Wall Street Journal article on blog monetization today. We’ve really got to get out from the Amazon.com umbrella:

Many of the most widely used ad programs — such as AdSense and Amazon.com Inc.’s affiliate-marketing program, where publishers get a cut of all sales generated from ads on their site — also are trying to make ads more appealing. For instance, they have rolled out new features in recent months to give publishers more control over how the ads look and where they are placed.

Most of the article is more geared towards widgets and video advertising.  Affiliate marketing is getting left in the dust and missing out on very good exposure to new potential merchants and publishers as a result.

Random Rant: Techmeme and Online Marketing Blogs

If you are in the world of online marketing / content monetization / affiliate marketing, you’ve no doubt seen the dozens of posts covering the launch of pepperjamNETWORK.  It’s a major event for the online marketing world and the amount of coverage generated in the first 12 hours since launch has been impressive.

Randomly, I decided to check Techmeme to see if any of the pepperjamNETWORK coverage made it there.  Even though blogs with high PR ratings and thousands of readers and subscribers that have been on Techmeme numerous times (this blog, ReveNews, Shawn Collins’ AffiliateTip, VinnyLingham.com, etc) covered the release, none of them made it onto Techmeme.

Not to mention that it’s the day of Steve Jobs’ keynote at MacWorld, so many people in the tech space will be looking for a few glimpses of non-Apple news.

I’m not complaining about the echo chamber yada yada, but it is interesting to note that if and when TechCrunch or ReadWrite/Web covers the launch of pepperjamNETWORK, it will be on Techmeme immediately.

There really is no place for the geek marketer.

I guess it all goes back to the misconceptions of affiliate marketing that people outside our industry have.