“Wait, you’re playing Pac-Man?”

We finished up with our science lesson this morning and sat down at the kitchen table for a snack. This is usually when the five-year-old has “tablet time” (we’re not the type of parents that abides by the “Screen Time!” mantra or severely restricts device usage…).

As I was putting snacks out, I noticed he was playing Pac-Man. PAC-MAN. “Wait, you’re playing Pac-Man?” I asked in that sort of parental stunned manner that even a five-year-old recognizes as a question that warranted an immediate response. “What is Pac-Man?” he responded. I’d loaded a few classic games on his tablet a few weeks ago but didn’t think he’d necessarily take to any of them just yet.

“You’re playing it!” I said. “Oh, he said… I call it Bubble-Eater.” Fair enough.

I sat down and we enjoyed some Pac-Man together. He’s almost better than I was as a middle schooler emptying quarters into the Pac-Man machine at our local skating rink on a Friday night. It’s been a while.

This all makes me reflect on how we often put emphasis on things that really don’t matter in our marketing. Our son doesn’t care about the name “Pac-Man” but enjoys the experience, the music, and the sound effects. If you’re of a certain age, you can close your eyes and imagine those sound effects right now.

Often when I’m working with clients on a new project, there will be unlimited amounts of time and energy spent on seemingly massive details that in the end only matter to the actual organization (or more often, specific committee members).

In reality, it’s the sound effects that stick with people and transcend generations. Focus on the details that matter and not the ones that you think matter. “I know my business better than anyone” is often the death knell of a marketing campaign.

Attention and the Web Worker (or Affiliate Marketer)

I waste too much time.

I know this, but I’ve been working on it. My time is pretty valuable and I’ve spread myself pretty thin between ReveNews, AffiliateFortuneCookies, GeekCast, this site, my affiliate sites, my consulting gigs… not to mention my baby, wife, family, dogs and Nascar watching.

Attention is a particular problem for people in the affiliate marketing industry because we don’t have one job where we work for one person.

One of my favorite web personalities is Merlin Mann (who I suggested as an Affiliate Summit keynote candidate), and his new vid hits on this attention problem.

So, this video is more aimed to general web workers, but it’s definitely appropriate for those of us in performance marketing:


(Via 43Folders.)