AOL Combines buy.at with Goowy Widgets

AOL’s integration of its services into the Platform-A advertising operation continues as it is now combining the recently acquired Goowy widget application with its buy.at affiliate network (itself acquired last year). This is a big deal for a couple of reasons. First, this opens up affiliate marketing, in earnest, to the social web. Affiliate marketing […]

Google’s Friend Connect and Long Tail Marketing

This is interesting. Basically, sometime tonight you’ll be able to grab a snippet of code and install it on your site/blog allowing you to combine that site with your activities in various social networks… Google Press Center: News Announcement: “Websites that are not social networks may still want to be social — and now they […]