Buying Links: Good or Bad?

At the https://www.fusionquest.com/cgi-bin/main/hotlinks.cgi?aflt=afc1&client=affsumAffiliate Summit West this year, one of the most talked about moments was the back-and-forth between SEO expert Wil Reynolds and Jason Calacanis during Wil’s session.

Here’s Wil’s take:

Well the BIG topic – buying links to help boost your SEO rankings, let me say again…if you properly analyze your landscape you can determine if you may or may not need to buy links. If you do, you should buy ones that are actually on GOOD sites – while producing great content is the ideal, you may have to prime the pump a bit with a few strategic bought links. This is an advanced tactic, if you don’t understand what makes a good vs. bad link, don’t buy one!

As you can imagine, Jason was not too supportive of the link buying tactic and has called out Google and SEO’ers many times over the issue (and created a company to combat the problem he sees in search today).

And thanks to the power of the interwebs, you have the chance to see the throw down (not really) between Wil and Jason (or head over to YouTube to see the annotations that Wil has added to the video… they don’t carry over to embeds):

The video also shows why you should be going to the https://www.fusionquest.com/cgi-bin/main/hotlinks.cgi?aflt=afc1&client=affsumAffiliate Summit in Boston this August. Unlike many of the shows I go to, there is both real substance and real discussions that go on during the sessions. This is just a taste of that.