Don’t Look Over Instagram Reels for Your Marketing in 2021

I remember the first few times I saw a friend post a Reel on Instagram and thought “well, that’s a weird knock-off of Snapchat and Tik-Tok” and wondered how or if my clients should even know about (or bother) with it. Then in November, we also got word from Instagram that major changes were coming……

Google To Start Marking Sites Without HTTPS as Not Secure in July

If your nonprofit, church, or business website isn’t https:// with a reputable SSL certificate, Google’s Chrome browser update will start showing a warning message when visitors arrive. This will affect your site’s trustworthiness. Get in touch if you need help or what to know more. You can also read a great take (and much needed……

Ultimate guide to SEO for small businesses (and nonprofits)

There’s some really helpful advice here for small businesses, nonprofits, and / or churches looking to get a start on SEO basics. You can take a course on Lynda.com or watch some YouTube videos to learn more about what SEO can mean for your group, but the fundamentals here are pretty spot on: SEO isn’t……

What is Local SEO?

Here’s a good read on the thinking behind “local SEO” and how to implement some of the strategies on your website. We do this for a number of clients when we build or revise their sites, particularly churches and nonprofits (and small businesses) who really depend on local search traffic in fundraising or awareness campaigns.……

Moving beyond links

I’ve long argued that “links are dead” (going on a decade now). Some of that was hyperbolic to discuss the need for a better mechanism to derive value or information from one site to the next or from a marketing campaign. It looks like Google might be moving beyond links as well and towards more……

Google Rolls Out “Mobile First” Indexing Today

Facebook is undergoing serious challenges to its place as a web hub between the public PR crisis involving its role in the mis/use of data related to Cambridge Analytica and the 2016 election as well as its ongoing tweaks to algorithms which now demote business and group pages in preference to users seeing more content……

Why Some Services Cost More Than Others (Education)

“Holistic local SEO campaigns are the best for providing long-term value because the results won’t disappear immediately if you stop working with the agency. They also offer an element of education that you could argue is the most valuable of all. While these services can seem a bit costly, they’re worth their price in every……

Google’s Matt Cutts on Link Building and Memorable Websites

Matt is right… create an experience and work towards the big picture rather than just make something for the moment… Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts: “Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to……

Handy Google Spreadsheet Keyword Generator

I keep track of all our keyword bids, ideas, brainstorms and lists in Google Drive via Spreadsheets. I had no idea this was possible but will be using the heck out of this feature now… A Glimpse Into Google’s Brain, Hidden In A Spreadsheet App: “Yesterday TechCrunch reported that if you make a spreadsheet in……

On Page SEO: Online Marketing’s Building Blocks

On Page SEO: Online Marketing’s Building Blocks 2009 Update: Changes You Need To Know Search engine optimization comes in many flavors, but marketers must think about more than on-page elements and old best practices. Good on-page SEO is only part of the solution you need to attract quality visitors to any type of site. Good……

Google Levels the Playing Field?

Robert Seidman guest-blogs on social media guru Louis Gray’s blog on the topic of how the Goog has made the playing field of web publishing much more accessible for anyone (rather than just an arena for A-Listers): louisgray.com: Google Has Leveled the Internet Playing Field: ” I know a lot in the tech blogging circles……

Buying Links: Good or Bad?

At the https://www.fusionquest.com/cgi-bin/main/hotlinks.cgi?aflt=afc1&client=affsumAffiliate Summit West this year, one of the most talked about moments was the back-and-forth between SEO expert Wil Reynolds and Jason Calacanis during Wil’s session. Here’s Wil’s take: Well the BIG topic – buying links to help boost your SEO rankings, let me say again…if you properly analyze your landscape you can……