Interesting dynamics for the marketing world (something I’ve been arguing for since “influencer marketing” became a thing years ago) as we continue to see re-evaluations of things like Google Ads and social media marketing as well. The landscape is changing rapidly and I’ve been on a ton of strategy calls with clients lately trying to help them make sense of it all.
Contributing to the rise of OnlyFans is one harsh new reality: the âinfluencing eraâ is ending. Travel influencers canât travel, lifestyle influencers canât live lavishly, and fashion influencers arenât being sent clothes without any place to wear them. The economic downturn has caused companies to dial back marketing budgets usually spent on sponsored content and, during a global disaster, followers are craving authenticity over âpicture-perfectâ life.
Source: OnlyFans, Influencers, and the Politics of Selling Nudes During a Pandemic