performance marketing alliance

Changed My Mind on the PMA

Originally, I stated that I wasn’t going to get involved with the Performance Marketing Alliance on GeekCast.

I was nominated for the formation advisory board and originally thought I would probably decline as I said on GeekCast. However, I changed my mind on Thursday night after some very good conversations, including one with my very wise wife (who has nothing to do with affiliate marketing, but has been to an Affiliate Summit).

I’m working to be the change I want in the world… are you?

PMA and Datafeeds

Interesting possibility for the thread that Rebecca just posted on the Performance Marketing Alliance’s blog regarding Haiko’s datafeed standard from 2005:

Data Feed standard update at Performance Marketing Alliance: “Haiko de Poel just emailed me with a link to a data feed standard he developed in 2005 and posted on A Best Web. It is really concise and certainly looks like it covers details important to affiliates.”

This is the sort of involvement that a lot of people from ABW in particular have been asking for in terms of what sorts of issues the PMA might address within the realm of affiliate marketing. Hopefully, issues like ethics, merchant communications, etc will also be addressed there in the coming days and weeks as the PMA moves into its formation stages.

If you haven’t read the Industry Association Meeting thread on ABW definitely head over there for the conversation.

Linda Buquet also has a neat idea on Twitter today:

@billykay An aff group w/in PMA would have so much more clout, could decide on issues that the larger group needs to tackle etc.

It seems to me like the PMA conversations across the wide spectrum of affiliate forums like ABW, blogs like ReveNews, etc have moved to the next level. That is a good sign for the possibility of the alliance both having a life and being beneficial to all ranges of affiliates.

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