sports

NASCAR’s Marketing Decline

I’ve been a fan of NASCAR since I was a small child (runs in the family) and got to experience the peak of the sport in the early 2000’s. Sponsors and money and TV deals were rolling in and it was just an exciting time to follow races despite the gimmicks that NASCAR leadership started introducing to keep the numbers growing. The last few years have been difficult for me to watch from a marketing …

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FoxSports.com lost 88% of its pageviews after switching to all video

And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million. via FoxSports.com has reportedly lost 88% of its audience after pivoting to video Wow. Video is great for engagement (and ad dollars). However, it’s …

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Meant to post earlier but here’s Ryan Newman’s car for 2014 from pit road before the Southern 500

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