Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)… so I couldn’t resist sharing these stats. Interesting to note that Danica retired from NASCAR after this year’s Daytona 500… that doesn’t say very good things about the health of the sport from a marketing perspective. Kyle Busch led … Continue reading NASCAR’s Social Media Leaderboard
I’ve been a fan of NASCAR since I was a small child (runs in the family) and got to experience the peak of the sport in the early 2000’s. Sponsors and money and TV deals were rolling in and it was just an exciting time to follow races despite the gimmicks that NASCAR leadership started … Continue reading NASCAR’s Marketing Decline
Meant to post earlier but here’s Ryan Newman’s car for 2014 from pit road before the Southern 500 Continue reading