Branding Personal Branding (Not Selling Out) I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts
An observation on “Church ‘Marketing’” Hyperbole aside, this is ridiculous. It’s called the gospel. Marketing is not a negative phrase or concept that churches or religious orgs should shy away from. “Navel-gazing” and “not spreading the word,
Contracts in the Age of Connections It’s possible to negotiate a substantial contract in a few minutes by email—if both sides care more about forward motion than they care about the last decimal point. Or, to be
Next Gen and Micro Marketing “We won't let that happen.” Who would have thought the annoying little service that lit up my text messages in 2006 with updates from other text nerds posting to 40404 would go on to become the political and
twitter Let’s just all blog again #BreakingMyTwitter Let’s just all go back to our blogs… “Or maybe it’s time to admit the open forum for everything that Twitter – and social media, really – has promised is failing? Maybe it’
twitter Twitter is Not The Public Square You should blog more… “Twitter is not the public square. It just wants you to think it is. The web itself is the public square.” — Read on inessential.com/2018/08/08/the_
Response to "America’s Empty-Church Problem" Maybe it’s the values of hierarchy, authority, and tradition that churches instill. Maybe religion builds habits and networks that help people better weather national traumas, and thus retain their faith that the
google drive Grammarly finally coming to Google Docs! I can’t tell you how reliant I am on Grammarly for writing everything from memos to strategic reports to blog posts to emails. It’s a fantastic platform that works well with
facebook The reason Twitter will ultimately fail I still firmly believe we’ll see a reckoning of sorts for social media giants such as Facebook and Twitter (and even Instagram and its lovely filters) where the network effect takes a
blogging Go Start Your Blog and Find a Newsreader I’ve been using RSS as my primary way to read news, blogs, thoughts, and ideas since 2005 or so (I currently use a mix of Feedly and NewsBlur as my RSS readers,
facebook Should social media be regulated? Interesting numbers From the Knight Foundation and Gallup that, if enacted, would have huge ramifications for the advertising and marketing industries (especially for nonprofits)… A new survey says yes — almost eight in 10
twitter Twitter Changes Dramatically For Me on August 16 I use Twitter heavily for work and personal reasons. It’s been a service I turn to for news, socializing, brainstorming, and promoting services (including mine). That all will change on Thursday. One
Church Marketing and Political Issues Six-in-ten religiously unaffiliated Americans – adults who describe their religious identity as atheist, agnostic or “nothing in particular” – say the questioning of religious teachings is a very important reason for their lack of affiliation.
facebook Churches and nonprofits shouldn't focus on attribution as a social media goal For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix.
Is your website mobile friendly? It would surprise you to know how often I have new clients who have never done the simple test of checking their website on their own iPhone or Android device. However, it’s
education Facebook and the Humanities I strongly think this aspect of Facebook’s leadership, and leadership in Silicon Valley in general, is an important piece of the current trend in tech and politics. There’s a reason the
fundraising Philanthropy and Underserved Communities The average person thinks, “Of course philanthropy is about helping the poor.” In fact, just one out of every three dollars is intended to benefit underserved or marginalized communities. Even with a very
Next Gen and Micro Marketing Why People Do or Don’t Go To Church Interesting stats about the reasons Americans attend or do not attend church regularly… “For instance, two-thirds of people who cite logistical reasons or that they “practice their faith in other ways” as very
buffer What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content If you auto-share items from your site to Facebook (blog posts for example), you’ll want to take note of the big changes coming this week. Many people, nonprofits, small businesses, churches etc
advertising Churches Should Realize That Branding is Dead As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding. Marketing data points have
facebook Improving Twitter in 2018? Dave Winer: Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to
Next Gen and Micro Marketing Video at every stage of the customer journey Holistic marketing campaigns that are based on customer journeys and utilize a mixture of text, video, and image based ads have always been the vehicle for real results if you had enough budget.
Neil Armstrong's Man Bag I love this story (not just because I have an unhealthy obsession with bags and man purses)… For whatever reason, Armstrong seemingly kept the bag a secret for more than four decades. Even
adwords Harrelson Agency and Google’s New Responsive Search Ads At Harrelson Agency, we manage a number of Google Ads campaigns (formerly AdWords as of July 24, 2018) for clients. Simply put, there’s really no better way to drive web traffic to
Our Toddler Memories May Not Be Permanently Lost Hmm… being the parent of a current toddler, I’m going to take an initial pass on this upgrade offer. Still, the results provide an interesting look into how the brain can store