November 2006

Affiliate Marketing Mini-Manifesto

Last week, the brilliant Hugh McLeod issued a call-for-papers for short (500 words or less) manifesto’s for anything people are passionate about. Here’s my Affiliate Marketing Mini-Manifesto. Will it apply to you? Probably not. I’m a dreamer. But I’m not the only one… 1. Affiliate Marketing is Not About Money If you are doing affiliate …

Affiliate Marketing Mini-Manifesto Read More »

Impulse Marketing Acquired

Impulse Marketing Group, associated in the industry with sub-prime credit card offers and lead generation, has been acquired by an unknown entity. Interestingly, the deal was facilitated by AdMediaPartners who was the same investment bank that providedstrategic advice to aQuantive in its acquisition of sbi.razorfish. Impulse has had some questionable associations in the past which …

Impulse Marketing Acquired Read More »

Affiliate Marketing Will Never Change (Its Name)

Why can’t Affiliate Marketing become Performance Marketing or Traffic Marketing or Referral Marketing or SuperCoolLeadGeneratingMachine Marketing? Jacob became Israel. Allen Konigsberg became Woody Allen. Alphonso D’Abruzzo became Alan Alda. Archibald Leech became Cary Grant. Margaret Hyra became Meg Ryan. Issur Danielovitch became Kirk Douglas. Tom Mapother became Tom Cruise. Are those in the affiliate marketing …

Affiliate Marketing Will Never Change (Its Name) Read More »

Remembering Jai Rajkumar

Online marketing, for all of its vast niches and insider clubs, is a small community.  In some way, we all know each other and we all are affected when there is either good news or bad news.  We celebrate the births of babies together, we send congratulations for marriages and we mourn when there is …

Remembering Jai Rajkumar Read More »

12 Practical and Immediate Ways to Strengthen Your Online Marketing Program

Over the last few weeks I’ve had more and more people ask me for five or six tips to help them get their program out of the online performance marketing doldrums. This is especially critical advice during the Holiday Season when more consumers (not just individuals, but people actually looking to consume) are online and …

12 Practical and Immediate Ways to Strengthen Your Online Marketing Program Read More »

Tag “costpernews” To Contribute

If you’d like to see something covered or participate in the conversation here without commenting, there are two simple options. -If you use, tag a page with “costpernews.” -Or, if you use, you can also tag a page with “costpernews.” Most of you are already using one of these two services in your …

Tag “costpernews” To Contribute Read More »

The LongTail and JCrew Coupons

If you’re not following Shmuel Tennenhaus throughout the interwebs, you’re missing some interesting reads and insight. There are three seperate links in that last sentence, and as you know I am not a fan of links. The fact that I’ve put three links into one sentence should alert you to the potency of the content …

The LongTail and JCrew Coupons Read More »

ValueClick’s Video Advertising Network Coming

ValueClick has launched in preparation for their soon to launch in-stream video advertising network. On the site is a preview of their in-stream video technology (with footage from a recent adtech nonetheless) meant to show the quality and texture of what they can deliver. Underneath the video is an option for “In-banner video” as …

ValueClick’s Video Advertising Network Coming Read More »

Shoutwire Considers “Digg” An Illegal Keyword But Accepts Profanities

Shoutwire, a Digg competitor, won’t let you submit a story that includes the keyword “Digg.” A fan of the Shoutwire service sent me an email earlier tonight with the tip to try and submit the previous’ post here entitled “Pay Per Digg” to the service. This is the result (try it for yourself if you’d …

Shoutwire Considers “Digg” An Illegal Keyword But Accepts Profanities Read More »

Pay Per Digg

First there was PayPerPost. Then ReviewMe. Just this morning Jim Kukral blogged on ReveNews about Agloco, which “pays you to surf.” Now, we have Pay Per Digg. Where Digg Submitters Pay for Digg Users to Promote their Stories. And, Where Digg Users Make Easy Money. Users are paid $0.50 for every 3 stories they digg. …

Pay Per Digg Read More »

Daily Stat Sheet 2: “Are We There Yet?!” Links and Affiliate Marketing

Following up on Wednesday’s post, here’s my podcast with a little more depth into my opinion of how and why we should move beyond links in affiliate marketing. Agree? Disagree? Contribute too the conversation. Homework is due Tuesday (see previous post)! dailystatsheet2.mp3

CPA Network Offers on MySpace Persist

At the beginning of the month, word spread that many affiliates using their links on MySpace were being terminated from networks such as Azoogle. However, it seems that the networks haven’t reigned in all of their affiliates. Marketing on MySpace normally uses viral means of spreading a hot topic, issue, movie, album or tech product. …

CPA Network Offers on MySpace Persist Read More » Announces Deal to Enter Japanese Online Advertising Market

Online marketing continues to grow in scale, reach and shape.  And now it is blooming in the international market as well. announced today that they have formed a partnership with Mitsui & Co., Ltd. to create a new joint venture to serve the Japanese online advertising market under the name “ Japan”. Japan is … Announces Deal to Enter Japanese Online Advertising Market Read More »

Superman and Time Warner Cheating YouTube?

Shmuel Tennenhaus has just compiled an incredible video on his YouTube channel exposing some of the potential for fraud that exists on the YouTube platform. Specifically, Shmuly has uncovered some of the dirt on this week’s #1 subscribed to YouTube channel, “SupermanReturnsDVD.” While it’s not out of the realm of reality to suggest that the …

Superman and Time Warner Cheating YouTube? Read More »

Windows Live on Mobile Phones: Implications for CPA and Affiliate Markets?

If you use search to reach new or existing customers, or rely on search marketers to expand your program or network, you need to pay attention to the blooming mobile market. This week, Microsoft announced a deal with Sprint to place Windows Live Search on phones to enhance its local and national search reach… “It’s …

Windows Live on Mobile Phones: Implications for CPA and Affiliate Markets? Read More »

Weekly Insight 11/17/2006

The podcast this week was an interesting experience. Only three of the regular cast were able to attend (Lee, Jeff and myself), so the conversation felt more personal and directed than it has in the past. There’s always a different dynamic in a conversation such as this when only a few people participate as compared …

Weekly Insight 11/17/2006 Read More »

Homework Assignment

There’s still time (two hours) to participate. Email me your answer to my question… “Are CPA Networks a threat to affiliate networks? Why or Why not?“