Month: November 2006

Affiliate Marketing Mini-Manifesto

Last week, the brilliant Hugh McLeod issued a call-for-papers for short (500 words or less) manifesto’s for anything people are passionate about. Here’s my Affiliate Marketing Mini-Manifesto. Will it apply to you? Probably not. I’m a dreamer. But I’m not the only one… 1. Affiliate Marketing is Not About Money If you are doing affiliate …

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Impulse Marketing Acquired

Impulse Marketing Group, associated in the industry with sub-prime credit card offers and lead generation, has been acquired by an unknown entity. Interestingly, the deal was facilitated by AdMediaPartners who was the same investment bank that providedstrategic advice to aQuantive in its acquisition of sbi.razorfish. Impulse has had some questionable associations in the past which …

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Affiliate Marketing Will Never Change (Its Name)

Why can’t Affiliate Marketing become Performance Marketing or Traffic Marketing or Referral Marketing or SuperCoolLeadGeneratingMachine Marketing? Jacob became Israel. Allen Konigsberg became Woody Allen. Alphonso D’Abruzzo became Alan Alda. Archibald Leech became Cary Grant. Margaret Hyra became Meg Ryan. Issur Danielovitch became Kirk Douglas. Tom Mapother became Tom Cruise. Are those in the affiliate marketing …

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Remembering Jai Rajkumar

Online marketing, for all of its vast niches and insider clubs, is a small community.  In some way, we all know each other and we all are affected when there is either good news or bad news.  We celebrate the births of babies together, we send congratulations for marriages and we mourn when there is …

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12 Practical and Immediate Ways to Strengthen Your Online Marketing Program

Over the last few weeks I’ve had more and more people ask me for five or six tips to help them get their program out of the online performance marketing doldrums. This is especially critical advice during the Holiday Season when more consumers (not just individuals, but people actually looking to consume) are online and …

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Tag “costpernews” To Contribute

If you’d like to see something covered or participate in the conversation here without commenting, there are two simple options. -If you use del.icio.us, tag a page with “costpernews.” -Or, if you use ma.gnolia.com, you can also tag a page with “costpernews.” Most of you are already using one of these two services in your …

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ValueClick’s Video Advertising Network Coming

ValueClick has launched valueclickvideo.com in preparation for their soon to launch in-stream video advertising network. On the site is a preview of their in-stream video technology (with footage from a recent adtech nonetheless) meant to show the quality and texture of what they can deliver. Underneath the video is an option for “In-banner video” as …

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Shoutwire Considers “Digg” An Illegal Keyword But Accepts Profanities

Shoutwire, a Digg competitor, won’t let you submit a story that includes the keyword “Digg.” A fan of the Shoutwire service sent me an email earlier tonight with the tip to try and submit the previous’ post here entitled “Pay Per Digg” to the service. This is the result (try it for yourself if you’d …

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Pay Per Digg

First there was PayPerPost. Then ReviewMe. Just this morning Jim Kukral blogged on ReveNews about Agloco, which “pays you to surf.” Now, we have Pay Per Digg. Where Digg Submitters Pay for Digg Users to Promote their Stories. And, Where Digg Users Make Easy Money. Users are paid $0.50 for every 3 stories they digg. …

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