Digitas Acquired by French Publicis; Other Online Media Stocks Soar


The internationalization of online media continues.

Advertising Age reports that:

Publicis Groupe, the fourth-largest agency holding company, will acquire Digitas for $1.3 billion, Publicis said in a statement.

Paris-based Publicis will pay Digitas shareholders $13.50 for each share. Both boards have unanimously approved the offer, the statement said.

Additionally, ValueClick, 24/7 Real Media and aQuantive are seeing their stocks trading higher today as a result of the Digitas buy…

Online advertising firms 24/7 Real Media (Nasdaq: TFSM), ValueClick (Nasdaq: VCLK), AQuantive (Nasdaq: AQNT) are moving higher midday following the buyout of Digitas Inc. (Nasdaq: DTAS) for $13.50 per share by Publicis Groupe SA (NYSE: PUB)

2007 is shaping up to be the silly season of online media acquisitions!

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