Month: January 2007

Widget Geography According to Yahoo

Yahoo has a nice looking widget blog that it does a horrible job of keeping updated and current. Let’s face it… widgets are hot topics and Yahoo should be taking enormous strides to let people know what it’s doing behind the scenes to improve widget adoption and user experience. Yahoo has invested heavily in widgets by buying Konfabulator and there are currently about 3700 widgets that the Yahoo engine supports. Why aren’t they blogging more?? …

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Anti-Social Media

Loren Feldman hates “social media.” Why should you care? Because he makes good points about crowd mentality. I would get into semantics and explain how social media and wisdom of the sheep/crowds are two different things, but it’s irrelevant to the point he’s making. He does make some very valid points about the place of creativity and individuality. Of course I strongly disagree with him on some issues, but you’ll have to make your own …

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Affiliate Networks Should Allow Tagging: 28% of Online Users Agree

Lisa Picarille, Shawn Collins and I didn’t have the opportunity to explore the usefulness and potential monetization of inventory made available by users tagging content on today’s AffiliateThing podcast, but we should have. We covered widgets and general monetization strategies for web2.0, and tagging is a key component of such a strategy. Shawn and I did play a “word association” game, and that should have been my opening to hop into a short tangent about …

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1099 Form: It’s that Time of the Year Again

Only two things in online marketing are certain: high conversions and net 15 payouts. Wait… that’s not right. I meant to say taxes and server crashes. If you’re an affiliate, you should have received a 1099 form for each network or merchant that you’ve done over $600 in business with by Thursday February 1. If you’re a network or merchant, you need to make sure that you’ve got your 1099’s mailed out. From the Wikipedia …

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CostPerBandwith

Wow. May I take a minute of your time to give you thanks? I can’t tell you all how much I appreciate the amount of visits since CostPerNews officially launched back on November 1 of 2006. In fact, we’ve grown by leaps and bounds. We’ve actually grown so much that on Saturday night at 2am I was awaken by a call from my trusty hosting company, LivingDot, with a warning that CostPerNews was within a …

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Sign Up – ShareASale Gets It Right

This is not a fluff piece. This is a post about a great experience with a network sign up process that I’d like to share because it’s valuable. I’ve gotten quite a lot of feedback through emails concerning the post about merchant or network sign up programs. I said that at the moment CJ was my favorite sign up process. Interestingly enough, I had more than a few people email me about my omission of …

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Sign Ups

Which affiliate network, CPA network or merchant affiliate marketing program has the best sign up form and process? My vote at the moment goes to Commission Junction. When will the sign up process in affiliate marketing be revolutionized… or at least changed? Of course signing up for a program should require a level of strictness to insure quality and reliability. But let’s face it… in affiliate marketing the sign up process is threatening, boring, dull …

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Affiliate Managers and Community

Some of you may be confused at first by the connection of the following points with affiliate marketing. However, affiliate marketing is (or should be) constructed and confined within a relationship. That relationship can exist between you and one other person, or between your company and thousands (or millions) of people. However, the base foundation for what we do in this business is the factor of relationship. In particular, if you are an affiliate manager, …

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Are Exclusive Offers Real?

Is there such thing as an “exclusive offer” that only one network has access to distribute to its publishers or affiliates? I’d argue no. In order to be a true exclusive, a network has to basically create an offer in-house and brand it with either a partner brand (unlikely for most networks) or create a brand to superimpose on the generic exclusive offer’s backend. In this case, if a network creates such an “exclusive” and …

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“Reality Has Become a Commodity”

On tonight’s episode of Comedy Central’s Colbert Report, Stephen Colbert issued a $5 challenge (in the spirit of Microsoft) to the first person who changed the definition of “Reality” on Wikipedia to include “Reality has become a commodity.” I’m posting this about 2 mins after he issued the challenge, and I’m sure it’s already been accomplished. The Wikipedia watchers are going to have another long night (or morning on the other side of the pond). …

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What Makes a CPA Network Stand Out?

Most of you are familiar with larger CPA networks such as Azoogle or CPA Empire, but should you be looking into the possibility of working with CPA networks that are smaller in scale? What about Rextopia, MarketLeverage or LevelClick? I asked Lindsey Kane of IceWaterMedia‘s CPA network LevelClick about such differentiating factors and why publishers or affiliates should consider working with their network rather than a more traditional affiliate network (CJ, Linkshare or ShareASale) or …

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RightMedia Launches RMX Direct for Publishers

Right Media’s RMX Direct for publishers network has just completed a six month beta test and is opening to the public this morning. RMX Direct for Publishers is a simple and free solution for managing advertising networks that allows publishers to make more money from their websites by placing ads from partnering merchants and program sites. One of the differentiating factors of RMX Direct is that it’s built for publishers who sell their advertising primarily …

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Marketing Pilgrim Job Board Launches

Andy Beal has launched an online marketing job board as an addition to the Marketing Pilgrim blog… Andy has partnered with JobThread.com on the site for the backend, and initial job listings include the likes of Microsoft, iProspect, High Rankings, SEO Inc, Channel Advisor, The Rimm-Kaufman Group and Fox Interactive Media. Nice work, Andy!

YouTube Weekend Review

YouTube rockstar Shmuel Tennenhaus gives an account and analysis of all the recent YouTube news (Fox sues over episodes of 24 and Simpsons appearing on YouTube, revenue sharing with content providers, new search capabilities, Google enhancements) with his own flavor of commentary… “Jack Baur is a badass”…

Vista and Affiliate Marketing: What’s In Store on Tuesday?

Many of us have played with the beta versions of Microsoft’s new OS, Windows Vista over the past few months. However, what features or potential issues in the operating system might give affiliate marketers a headache or reason to cheer? Granted, affiliate marketing is an online business, so it would seem that an offline operating system would not interfere with what happens in a customer’s browser. However, Vista has (fairly) integrated the offline with the …

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WOW: Vista Site Not Impressed with FireFox

In preparing for an objective post on this week’s release of Vista and its potential impact on affiliate marketing, I decided to visit Microsoft’s newest attempt at tapping into customer generated buzz… “Show Us Your Wow.” Microsoft is using the “Wow Starts Now” as it’s catch phrase for Vista similar to its other less-than-catchy “Welcome to the Social” for its Zune player (I hear “The Social” is a nightclub in Toronto…). In my attempt to …

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New BUMPzee Widget

Scott Jangro’s BUMPzee affiliate marketing community has continued to grow and improve since its official launch about a month ago. Now Scott has upped the ante with a plugin that can be placed on affiliate marketing blogs, which allows readers to “bump” a post right from the page where they are reading. I’ve installed the plugin on the permalinks page here at CostPerNews. So, click on an individual post’s title to see the widget in …

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Is There Value in the Affiliate Marketing Me.Dium?

Me.dium is a new service which makes use of our base and primal need as animals to share our experiences. Blogs do this, emails do this, and conversation through language does this. However, there hasn’t been a scalable and measurable way to adequately determine the value of this human instinct we all share (even we only children who are shy and prefer our “alone time”). Since affiliate marketing is best described as a relationship focused …

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YouTube Will Share the Love through Rev Share

In a move that is not altogether unexpected, YouTube co-founder Chad Hurley announced at today’s World Economic Forum in Switzerland that the wildly popular video sharing site will begin sharing revenues with users… “We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,” Hurley said. “So in the coming months we are going to be opening that up.” Given that YouTube …

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Are You Keeping the Good Stuff Fenced In?

Don’t put your best content or offers behind a fence. Let users interact with your best content, your best offers or your best ideas in the open. Of course, that’s dangerous. However, no one said winning is easy (channeling Jerry Maguire). Learn to embrace the challenge of challenge and open your affiliate program, affiliate site, or even network to the scrutiny of the masses…. it might just make you a better online marketer.

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