January 2007

Widget Geography According to Yahoo

Yahoo has a nice looking widget blog that it does a horrible job of keeping updated and current. Let’s face it… widgets are hot topics and Yahoo should be taking enormous strides to let people know what it’s doing behind the scenes to improve widget adoption and user experience. Yahoo has invested heavily in widgets …

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Anti-Social Media

Loren Feldman hates “social media.” Why should you care? Because he makes good points about crowd mentality. I would get into semantics and explain how social media and wisdom of the sheep/crowds are two different things, but it’s irrelevant to the point he’s making. He does make some very valid points about the place of …

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Affiliate Networks Should Allow Tagging: 28% of Online Users Agree

Lisa Picarille, Shawn Collins and I didn’t have the opportunity to explore the usefulness and potential monetization of inventory made available by users tagging content on today’s AffiliateThing podcast, but we should have. We covered widgets and general monetization strategies for web2.0, and tagging is a key component of such a strategy. Shawn and I …

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CostPerBandwith

Wow. May I take a minute of your time to give you thanks? I can’t tell you all how much I appreciate the amount of visits since CostPerNews officially launched back on November 1 of 2006. In fact, we’ve grown by leaps and bounds. We’ve actually grown so much that on Saturday night at 2am …

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Sign Ups

Which affiliate network, CPA network or merchant affiliate marketing program has the best sign up form and process? My vote at the moment goes to Commission Junction. When will the sign up process in affiliate marketing be revolutionized… or at least changed? Of course signing up for a program should require a level of strictness …

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Affiliate Managers and Community

Some of you may be confused at first by the connection of the following points with affiliate marketing. However, affiliate marketing is (or should be) constructed and confined within a relationship. That relationship can exist between you and one other person, or between your company and thousands (or millions) of people. However, the base foundation …

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Are Exclusive Offers Real?

Is there such thing as an “exclusive offer” that only one network has access to distribute to its publishers or affiliates? I’d argue no. In order to be a true exclusive, a network has to basically create an offer in-house and brand it with either a partner brand (unlikely for most networks) or create a …

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“Reality Has Become a Commodity”

On tonight’s episode of Comedy Central’s Colbert Report, Stephen Colbert issued a $5 challenge (in the spirit of Microsoft) to the first person who changed the definition of “Reality” on Wikipedia to include “Reality has become a commodity.” I’m posting this about 2 mins after he issued the challenge, and I’m sure it’s already been …

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What Makes a CPA Network Stand Out?

Most of you are familiar with larger CPA networks such as Azoogle or CPA Empire, but should you be looking into the possibility of working with CPA networks that are smaller in scale? What about Rextopia, MarketLeverage or LevelClick? I asked Lindsey Kane of IceWaterMedia‘s CPA network LevelClick about such differentiating factors and why publishers …

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Marketing Pilgrim Job Board Launches

Andy Beal has launched an online marketing job board as an addition to the Marketing Pilgrim blog… Andy has partnered with JobThread.com on the site for the backend, and initial job listings include the likes of Microsoft, iProspect, High Rankings, SEO Inc, Channel Advisor, The Rimm-Kaufman Group and Fox Interactive Media. Nice work, Andy!

YouTube Weekend Review

YouTube rockstar Shmuel Tennenhaus gives an account and analysis of all the recent YouTube news (Fox sues over episodes of 24 and Simpsons appearing on YouTube, revenue sharing with content providers, new search capabilities, Google enhancements) with his own flavor of commentary… “Jack Baur is a badass”…

Vista and Affiliate Marketing: What’s In Store on Tuesday?

Many of us have played with the beta versions of Microsoft’s new OS, Windows Vista over the past few months. However, what features or potential issues in the operating system might give affiliate marketers a headache or reason to cheer? Granted, affiliate marketing is an online business, so it would seem that an offline operating …

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WOW: Vista Site Not Impressed with FireFox

In preparing for an objective post on this week’s release of Vista and its potential impact on affiliate marketing, I decided to visit Microsoft’s newest attempt at tapping into customer generated buzz… “Show Us Your Wow.” Microsoft is using the “Wow Starts Now” as it’s catch phrase for Vista similar to its other less-than-catchy “Welcome …

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New BUMPzee Widget

Scott Jangro’s BUMPzee affiliate marketing community has continued to grow and improve since its official launch about a month ago. Now Scott has upped the ante with a plugin that can be placed on affiliate marketing blogs, which allows readers to “bump” a post right from the page where they are reading. I’ve installed the …

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YouTube Will Share the Love through Rev Share

In a move that is not altogether unexpected, YouTube co-founder Chad Hurley announced at today’s World Economic Forum in Switzerland that the wildly popular video sharing site will begin sharing revenues with users… “We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with …

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