Tweet the Vote

votereport iphone interface.jpg

Since 2000 with the infamous hanging chads and Palm Beach liberals who “voted” for Pat Buchanan, presidential elections have become something of a circus sideshow in themselves. Both Republicans and Democrats fiercely fight over every vote (as they should) and the media loves to chum the waters with tales of voting irregularities.

Thankfully, web2.0 has given us a couple of tools to sort through the impending (and already present thanks to numerous states like my own NC doing the early voting thing… which is terrific, btw) carnival.

Time’s political Swampland blog has more on how voters can “Tweet the Vote” by following special accounts that voting activists groups have set up as well as Time’s own Twitter account:

Swampland – TIME.com » Blog Archive Tweet the Vote! «: “Stepping up to the plate this year to make reporting concerns as easy and as public as possible are two organizations: the grass roots group Twitter Vote Report and the more corporate-y (they have consultants!) Election Protection, who is also partnered with a ton of other organizations, including NBC.

Both groups are encouraging voters to use Twitter as a kind of panopticon of the polling process. I assume you’re following all the right people already, but interested parties should also follow 866ourvote to for real-time poll watching. After the jump, a memo from the group, noting the specific conventions for how to report your own observations and how it works.”

Time also has their own account set up for real time poll watching (which should be awesome). Or you can follow along here.

There’s even an iPhone/iPod Touch app (pictured above… search for “votereport” in the App Store on iTunes).

This is really exciting stuff. I’ve been a political junkie since the Dukakis/Bush ’88 race (I was a dorky 6th grader, ok?) and could only dream of being able to really take part in the political process with tools such as an iPhone or Twitter.

Whatever your persuasion, it doesn’t take much to realize that web2.0 is good at breaking down boundaries and providing both a voice to people and a check on the political corruptions of the past.

Cheap eee’s Coming But Get A 7″ While You Can

7_ eee.jpg

A new report from Asustek (say it out loud… it’s fun) says the company will be shipping $200 variations of its now famous (and ubiquitous) eee PC.

I grabbed a 7″ model in January of this year before Asus flooded the market with more variations than imaginable. It’s one of their “weaker” machines in terms of specs now, but I still love the little guy to death and wouldn’t part with him for an ATOM processor-based 8.9″ eee for anything.

So, I was sad to read this:

Asustek expects to ship US$200 Eee PC in 2009, says president: “Shen also pointed out that 7- and 8.9-inch Eee PCs will slowly phase out of the market to be replaced by 10-inch products.”

Part of the charm and mystique of the little computer that started a revolution is its amazingly small size and form factor. I constantly get asked what it is when I’m out in public. When I have the eee and a Kindle at a coffee shop, I look like a real geek freak.

So, go grab a 7 inch Asus eee while you can (only $330 at Amazon!). They are cheap and don’t have as many features as the more expensive 8.9 or 10 inch models, but we’re talking about a netbook here. All you need is Firefox and you’re good to go.

Wilco Performing The Wilco Song on Colbert Report

Wilco performed an exclusive song on The Colbert Report last night. Before the performance, Jeff Tweedy sat down with Colbert for a pretty funny interview. Here are a few highlights:

Colbert introducing the band at the beginning of the show says: “True Wilco fans will listen to the show on vinyl.” Awesome.

Colbert: I like your American flag lapel pin.
Tweedy: Where’s yours?
Colbert: I gave mine to Barack Obama.

Tweedy then gives Colbert an Obama tshirt.

Colbert: You offer a song for free on your website. Are you a socialist?
Tweedy: We’re just lousy capitalists. We thought free market meant free.

The song is interestingly good… Tweedy said it’s called “Wilco: The Song.” Main refrain is that “Wilco will love you baby.” Odd, but a good rocker from the gang. And it was neat to see them crammed onto the small Colbert stage. Looks like they were enjoying it. Of course Nels had his whole guitar-to-the-amp distortion thing going on.

http://www.hulu.com/embed/G8nYYhUzrpavlkFMFD_U_w/693/1235

Hulu – The Colbert Report: Thu, Oct 30, 2008 – Watch the full episode now.

Affiliate Opportunity: Google Now Indexes PDF’s

122501ED-C5B3-4839-A37F-4A9212FE1CC5.jpg

One of the keys to success in affiliate marketing is getting your site or link in front of the people who are looking for the info, services, etc you are representing.

Google has helped create the affiliate marketing landscape by becoming the world’s database of information as well as being fairly transparent on what it takes to rank well in the search result pages organically (not to mention the ability to pay for positions on relevant keywords).

So, this new move by Google to ramp it up on the recognition and indexing of PDF’s is promising for smart affiliates given that history. Why? Because PDF’s are a great way to produce quality content on specific topics. Instead of having to invest the time, effort or money into OCR efforts themselves, affiliates can let Google do the heavy hauling and have the info indexed. Nifty.

Google Search Indexes Scanned Documents – AppScout: “Google today, however, announced a new technology that lets the search engine perform Optical Character Recognition on scanned documents saved in Adobe PDF format. OCR converts the picture of words into actual words. “

And here’s the Official Google Blog post about the new feature.

Here are some examples of what’s in store:

repairing aluminum wiring

spin lock performance

Lots of opportunity there!

Google’s New Link Reading: Potential Problem for Affiliates?

5AEE4A71-89EA-466A-836A-0E5DA69BFD7C.jpg

For those of you not content with Google’s present level of omnipotence, here’s more for you to chew on:

Google Blog Search Now Reads Links on Web Pages: “Today Google introduced some changes in the way they index content from blogs / RSS feeds.

Earlier they were only using links from RSS feeds to determine the resultset for link: operator but now they consider links that are mentioned on web pages as well very similar to Technorati.

This means that if another blog (abc.com) has linked to your own blog (my.com) from his sidebar, Google will now show abc.com in the results as well when you query for link:my.com.

If there were a Technorati Rank like parameter for Google Blogs Search, almost every blog may have seen major fluctuations in their rank due to this simple change.”

If you do your affiliate marketing via blogs (or even RSS), take note because this will definitely have an hand in determining your site’s PageRank as well as its organic rank.

The bigger question is how this might (in the long term) affect affiliate marketers. Affiliates necessarily rely on links as the lingua franca of doing business because the nature of the economic model. Will Google slap affiliate sites with too many commercial (affiliate) links in the search results?

Fun stuff to ponder on Halloween!

I Miss Larry

It’s always late at night (it’s almost 3am now) that I miss Larry the most. It’s been less than a week, but reading a great blog post somewhere about an obscure Southern writer or statesman or chef and her or his connection to the Civil War or some county in Tennessee or Kentucky or Alabama or South Carolina makes me wish Larry was there to receive the email link I really want to send him.

Muscle memory is a hard thing to forget.

Love you, Larry.

Highrise Deals

http://www.viddler.com/player/fde939d1/

I really do love Basecamp, BackPack and Highrise. All three of these products make up a substantial part of my business life as an affiliate and I can’t imagine having to hack together a “getting-things-done” solution without them.

Even my wife, a physician, loves and uses BackPack on a daily basis.

So, I’m excited to see this new addition to Highrise (a fantastic CRM manager):

37signals Product Blog: Big new Highrise feature: Deals: “Deals let you keep track of proposals, bids, RFPs, and project sales right inside Highrise. Highrise has always been great for keeping track of the people you do business with, but now with Deals you can keep track of the business transactions as well.

Now you’ll know which proposals/bids are pending, which you’ve won, and which you’ve lost. Enter notes about the deals, attach proposals or contracts to the deals, and keep a log of any changes. Now you’ll know how much money a particular customer has paid you over time or how much you’ve left on the table from deals you didn’t win.”

Seriously, if you aren’t using BackPack or Basecamp (at least), you’re missing out.

Affiliate Networks and OpenID?

B4FDCEAA-4B6D-44B1-9E37-9772383E37F9.jpg

Google has just announced its support for OpenID across its services. Yahoo and Microsoft have also adopted the “one-sign-in” OpenID platform as well.

That’s great news and great for users and people moving to the cloud with applications like GMail or Google Docs or Google Calendar. Best of all, you can use that same ID to login into a number of web apps that aren’t owned by one company such as Google.

This is incredibly important for the growth of cloud computing as more productivity moves to the web.

However, when will publishers be able to use a platform like OpenID to login to CJ or Linkshare or Motive’s Advent or LinkConnector or Azoogle or ShareASale or even the Google Affiliate Network?

I have a myriad of ill-thought out affiliate network logins that I simply can’t remember. Being able to login to a network with something like an OpenID would make that network a favorite of mine by default!

I can haz?

AAPP: Affiliate Approval Process Problem

jamiebirch-1.jpg

Having worked on both the network and publisher side of affiliate marketing over the years, I’ve definitely wracked my brain for a solution to the affiliate approval process problem (hereafter known as AAPP… kinda catchy, no?).

Jamie Birch has a new in-depth post on the issue from an affiliate manager’s point of view. Jamie has just launched his new JEB Commerce OPM company and is heavily dealing with the AAPP now.

Jamie’s previous work at Coldwater Creek and Converseon gives him authority on this issue, so if you’re a new affiliate wondering why you got denied for a program, definitely give his post a read (plus subscribe to the blog because it’s loaded with good content already):

Why is my application to affiliate programs always denied? | JEBCommerce – Affiliate Management and Online Advertising: “Along with the known affiliates applying to your program, there are hundreds and thousands of applications that come through that are either suspect, fraudulent or simply incomplete. If you are an affiliate manager reading this, you’ll probably be nodding your head and maybe even have a chuckle. If you are an affiliate that seems to receive more denials than approvals when you apply to programs, this article is just for you. I’d like to highlight some of the things that managers see every day that you may be doing and need to avoid in order to get your applications approved. So let’s get started…”

Perhaps most valuable of all are the list of suggestions at the bottom. Good stuff.

Kindle Software Update

Photo 7.jpg

There’s a new software update for the Kindle that evidently improves (the already pretty awesome) battery life. I can go for days and days of heavy reading and not have to recharge.

And yes, I still freaking love my Kindle. Game changer!

EduKindle » Blog Archive » Kindle Battery Life and Release 1.04 (and 1.08): “What release is your Kindle running? Go to ‘home,’ scroll to ‘settings’ and click. At the very bottom of the settings screen you will see the version of the Kindle software you are running. If it is 1.0, go here to figure out how to upgrade to 1.04 (or 1.08, for that matter).”

So, for all the new converts to Kindle-ism, make sure you have the new update.

TweetDeck and Friends Lists

I’ve been using TweetDeck as my desktop Twitter client for a while now and have definitely seen the improvements over the last few months.

The reason I support TweetDeck is the ability to easily group people or subjects you are following. In a post-Track Twitter, this is pretty important for me. TweetDeck has Summize integration, making it possible to “Track” terms via the API.

For example, here’s what TweetDeck looks like on my Mac (it has its own “Space” since it does take up so much screen real estate):

tweetdeck.jpg

You can see that I have an “All Tweets” group for the 300 or so people I follow then a “Pals” group for the 30 or so people that I’m closest to then a “samharrelson” group that functions as something like Track (anytime someone mentions my name, it shows up there), an “Asheville” group for tracking, a replies tab and then a few more off to the side such as a “Chicago Cubs” group, a “Wofford Group (my alma mater),” etc.

It’s an insanely easier and more productive Twitter experience than relying on the Twitter website or even Twhirl.

Besides the real estate size, one of the big criticisms I’ve heard about TweetDeck is the question of why it takes so long for friends to show up in groups.

The folks behind TweetDeck shed a little light (using a Posterous blog nonetheless… pretty nifty… more on that soon):

Group Friends List – TweetDeck’s posterous: “The list of friends in the add group column grows as more of your friends become active, or to put it another way as TweetDeck becomes aware of who your friends are it adds then to the list.

I’ve done it like this since the twitter API only allows me to get 100 friends at a time so if you have thousands of friends TweetDeck would have to do some looping which could be quite slow but, more importantly, counts against your Twitter API calls. You only need to leave TweetDeck running overnight for the list to grow substantially. “

So, if you’re still using the web interface for Twitter, do yourself a favor and stop. Go grab TweetDeck, set up some trackable terms and group people you follow to tame the madness that is probably your Twitter experience.

ShareASale’s Inventive Gift Cards Database

31910B4D-259F-4F7D-AD0A-64460C529C09.jpg

ShareASale has launched a really interesting new platform with the Gift Cards Database. Let’s face it… gift cards are the gift to give when you have no idea what to give. Plus, merchants love them given that the cards are such a money machine.

I’ll be interested to check in with the SaS team after the holidays and see how popular or successful this becomes. I have a feeling it could be a huge hit.

ShareASale Blog » Blog Archive » Gift Cards Database: “Thanks to a wonderful suggestion from our annual ShareASale Think Tank held a few weeks ago in San Diego, we’ve created a Gift Cards Database. Merchants are able to upload specific creatives that direct consumers to specific landing pages designed to sell Gift Cards – a popular item this time of year!

In similar form to the Deals Database, Affiliates can access these creatives from inside their Affiliate Interface as well as through RSS feeds and downloadable databases. Affiliates can also search for specific types of gift cards – and find/join programs that they might not have already been a part of.”

Additionally, it’s these sorts of platforms that will continue to make affiliate marketing more “mainstream” as large publishing sites turn away from CPM ad deals towards performance marketing given the economic slowdown. In a potentially bleak holiday selling season, this could be just the thing to make things a little cheerier for publishers.

Nice work, ShareASale.

Completely Open Android Mobile Device Coming?

9454581C-172B-4B2B-8744-A0DD26FC6605.jpg

Back in my more idealistic days of using only open source operating systems and devices, I wrote a piece about what I thought was going to be a game changer… the OpenMoko. I was wrong on that one.

However, there are still some keeping the open source device dream alive.

One of my favorite blogs these days has a great scoop on a potential device in the works from the people at OpenMoko that leverages Google’s open source Android operating system. This could really be something to get excited about:

OpenMoko at Work on Android Handset | AndroidGuys: “OpenMoko is working with the Android platform as we speak and look to have something soon. Soon like maybe November.

You know who OpenMoko is, right? The Neo1973 and FreeRunner guys. Thanks to one of our readers, we’ve got some nice gems to share with the class. Our source for this information has already proven themselves with previous tips that have panned out rather big so we feel pretty good about this one.”

Why am I so interested in this when we’ve already had the second (3G) coming of the JesusPhone? A couple of reasons:

1) As elegant as the iPhone is, we need competition. Steve Jobs and company will make better products if Google / Nokia / etc is breathing down his back.
2) The current system of mobile economics in the US is downright terrible. Not many people enjoy dealing with their mobile carrier, the rates are insanely high (a megabyte of text data is more expensive than gold…we’re talking printer ink numbers) and the choices offered by the mobile carriers here is stifling adoption of smarter phones. A popular open device could help push the mobile carriers towards needed reform.
3) I still believe in the open movement.

What do you think? Could a device like this work in the States?

LinkedIn Still Sucks

FDF7F525-61E7-42F3-97DF-C3A7E2411C71.jpg

bla bla bla.

LinkedIn is still a PITA…

LinkedIn Means Business With New Application Platform: “LinkedIn has launched its new OpenSocial-based application platform called InApps – an answer to the platforms found on social networks like Facebook and MySpace, but without the clutter and ‘junk’ apps that plague those sites. Unlike most other social networks, LinkedIn apps must go through an approval process before they will go live on the store, and all apps must be deemed ‘professional’ in purpose to appear on the business-oriented social network. To prevent an overwhelming amount of clutter, users will be restricted to including a maximum of 15 applications on their main profile pages, though they will eventually have the option to install more apps on a separate page.”

Sorry, but I wish it would just die.

Please, don’t add me on LinkedIn. kthxbye.

AOL and General Motors Partner on Auto Channel

B7C77E7C-66AB-46AC-B128-BEF5F96EBAB3.jpg

AOL and GM have joined forces on the auto front…

AOL and General Motors Partner on Auto Channel: “AOL has partnered with General Motors to launch a channel within AOL Money & Finance geared for small businesses who are grappling with costly auto-related expenses.

The new section, dubbed Small Business Autos (smallbusiness.aol.com/business-auto-center) features tips and tools for businesses seeking auto loans and lower cost fuel options. Among the site’s initial headlines are ‘Deducting Car Expenses’ and ‘Maximize Your Office on Wheels.’ Also included is Mapquest’s gas prices tool, which helps travelers and businesses find the best gas prices in a given geographical area.”

In many ways, this is a smart play for both companies as they look for more long term growth and results from the direct online (and pre-qualified) traffic searching for problem solving measures in an economic downturn.

The question I have is how or whether AOL will leverage its buy.at affiliate platform in conjunction with this partnership.

Anyone from AOL have insight?

Publisher Training Web Seminars from LinkShare

LinkShare is making good use of its new blog with the announcement of a series of upcoming publisher training web seminars:

Publisher Training Web Seminars | LinkShare Blog: “LinkShare now offers interactive web seminars for our Publishers. These sessions will cover Beginner, Intermediate, and Advanced level training to help you make the most of your LinkShare partnership.”

If you’re new to affiliate marketing, or LinkShare, this could really be a helpful series. Or if you’re an old hack and familiar with their “1.0” interface but still have some questions over the new interface that was implemented earlier this year (like I do), this could be a big help.

I’ll try to listen in on a few of these and report back here.

Personal Blogging for Affiliates

Loren Feldman (love him or hate him) lays down the law on blogging…

“The most important thing in your digital life is your personal blog, because that is who you are.”

Can’t argue with that.

If you’re in affiliate marketing, make sure you’re blogging (not just micro-blogging via Twitter etc). It’ll do your business good.

YouTube – My Blog08 Speech

Andy Hoefer Remembers Larry McGehee

My friend, classmate and Fraternity brother Andy Hoefer wrote this beautiful piece on Larry and his passing.

Andy is now the Marion L. Brittain Fellow at Georgia Tech’s School of Literature Communication and Culture and recently became a Ph.D. himself.

Well worth your time…

I’ve been thinking about Larry today, and I keep coming back to two things he said to me, once and many years ago, the other, frequently and as recently as a few months back.

The first came during my final semester at Wofford. That term, my Thursday nights had an odd rhythm: from 3 until 7 or 8, I spent in Larry’s Religion 340 seminar. About 6:30, I mentally checked out, consumed with the bacchanal that awaited. From 8 or 9 on, I drank. Heavily. Larry, a veteran teacher and a former fraternity boy himself, saw right through me. And he never confronted me about it; that wasn’t his way. He dropped a hint, though, and one day, began a sentence with a prepositional phrase that remains burned into my brain: “Andy, when you’re ready to really pursue the life of the mind….”

I have no idea what followed. I was too consumed with the idea that, apparently, something called “the life of the mind” existed, and in a few months, I had already evinced the fact that I was not yet ready for it! And thus, my academic career began in earnest. I wanted to know what the hell he was talking about. And I wanted to prove to him that I could handle it.

And yet, what I ultimately learned from Larry was not a lesson about hardwork, or seriousness, or intellectual rigor, but a lesson about love. Larry McGehee loved as fully as anyone I know: his family, his students, history, literature, food, music, all of it. And though I can’t remember the topic of our last conversation, I do remember how it ended: Larry said, “Love you,” and I repeated the words stiffly, uncomfortably. I know this because our conversations always ended this way; each time we talked, the words came a little more easily for me, but never with the ease that Larry offered them.

As I’ve thought about Larry for the last few weeks, I’ve realized that the love Larry expressed for each of us and the deep and abiding concern for rigorous intellectual and academic pursuit were not two distinct concerns, but in fact, facets of the same impulse. And if I learned anything from him, it’s that a love of ideas and a love of those around you are the same thing. Larry taught me that the life of the mind didn’t preclude a life outside the mind–a life rich in family, invested in community. For Larry, knowledge should be sought in service to others. Intellectual pursuit, he taught me, is invigorating, but it is really only of substance when we share those ideas with others, and when we listen to others (something he did so much better than I do). Inquiry should be like prayer, and the exchange of ideas a sort of communion: we should think hard about things, and our questions should push us beyond the regular limitations of understanding and closer to divine elements within ourselves. And we must not keep to ourselves rather, we should rejoice in the exchange of ideas and in the possibility that we might transcend the divide between the Self and the Other. When we do this–when we ask questions relentlessly, when we thrill in the pursuit of knowledge and the exchange of ideas, and when we begin to use those ideas to improve ourselves and the lives of those around us–we realize the best of ourselves. I can’t imagine anything closer to the ideal of agape than that.

Larry never seemed to far from the best of himself, and while he’d probably hit me for saying this, that quality brought him as a close to saintliness as I’m likely to encounter in my life. I miss him already.

Prof. Larry T. McGehee Obituary

I’m still processing all of this. I’m realizing (more than anything), I’ll be processing this for a very long time…

10/27/2008

SPARTANBURG, SC– Dr. Larry Thomas McGehee, 72, died Saturday, Oct. 25, 2008, at his residence. Born May 18, 1936, in Paris, Tenn., he was the son of the late George Eugene McGehee and Margaret Thomas McGehee. He was educated in Paris, Tenn., public schools, and was a graduate of Transylvania University and Yale University. He was retired vice president and professor of religion at Wofford College, former chancellor of the University of Tennessee at Martin, and former administrator of the University of Alabama. Dr. McGehee was an ordained minister of the Christian Church (Disciples of Christ), a member of Phi Kappa Phi, Phi Beta Kappa, and Kappa Alpha Order. He wrote a weekly column, ‘Southern Seen’ for more than 100 newspapers.

Survivors are his wife, Elizabeth Boden McGehee; two daughters, Elizabeth Hathhorn McGehee of Baltimore, Md., and Margaret Thomas McGehee and her husband, Daniel Paul Parson, of Clinton, S.C.

A memorial celebration will be made public at a later date.

In lieu of flowers, memorials may be made to the Elizabeth B. and Larry T. McGehee Endowed Scholarship Fund at Wofford College, 429 N. Church St., Spartanburg, S.C. 29303; to the Library of Transylvania University; or to the Library of the University of Tennessee at Martin.

An online guest register is available at www.floydmortuary.com.

Wofford College President Benjamin B. Dunlap expressed his thoughts about Dr. McGehee:

Larry McGehee was many things, as can be said of most highly accomplished people. But, in his heart, he was a classicist—it was he who coined ‘A Classical College’ as a tag-line for Wofford. By classical he meant more than a fondness for tradition. He meant a passionate devotion of the best that has been thought and said. After becoming president, I often referred to Larry as ‘our wise old Nestor,’ and, recognizing the Homeric allusion, Larry always smiled.

Larry was also an ordained minister and a theologian, and, if Saint Paul was right about faith, hope and love, Larry not only excelled in all three departments but agreed that love was the one that mattered most. He loved his family, he loved the South—especially Kentucky—and he loved Wofford College. Only his students over the past decade can truly say how much he loved those he met in the classroom, but nothing could have pleased him more than their decision to create a scholarship at Wofford in his name. On the last day of his life he watched a Wofford football game, not because football was of paramount importance to him but because one of his students was playing on the team.

Larry was a friend to all of us, and his death causes us great grief. If I might say something to make Larry smile again, it would be to note that, in addition to his two beloved daughters, he also had many sons whom he had taught and advised in the manner of wise old Nestor. And, having said that, I would add a classical reference from Homer that describes the rough and often tragic efforts of the Greeks who’d fought at Troy to find their way back home: ‘Only Nestor, who had always shown himself just, prudent, generous, and respectful to the gods, returned safe and sound to Pylus, where he enjoyed a happy old age, untroubled by wars, and surrounded by bold, intelligent sons. For so Almighty Zeus decreed.’

Welcome home, old friend.”

Wofford College – Obituary: Dr. Larry T. McGehee

Decline in Ad Clutter and Affiliate Marketing

3F6933E1-6ECC-4303-A2D5-5548DAA54041.jpg

There are lots of hands being wringed as large advertising agencies figure out what to do with declining advertising budgets. One meme that keeps popping up is “targeting” or “drilling down” to find the most pre-qualified traffic.

One thing is clear…smart affiliate marketers have known not to clutter their pages with irrelevant or poor performing ads for years. What affiliates have learned is that clutter itself isn’t necessarily the problem. The problem are the offers or sites being linked to and diluting the overall responsiveness of the site and its visitors. Choose wisely when placing ads.

As the CPM market continues to tank, look for more “revelations” from the Madison Ave types as they “uncover” the types of methods that affiliates have been successfully using in the direct cost per action or rev share market for a while now.

A new piece in AdAge today lays out some of the resulting brush clearing around ad cluttering on the web:

Some Respite for Consumers as Ad Clutter Clears on Web – Advertising Age – Digital: “Yes, the land of aggravating pop-ups and automatically expanding rich media is cleaning up its act. In aggregate, web surfers are exposed to 12% fewer display-ad impressions per page view than they were a year ago, according to ComScore AdMetrix data. Whether it’s a purposeful improvement or by default, one thing is clear: For consumers and advertisers, it’s a good thing.

Dynamic Logic has been looking at clutter for a while and has found it reduces the likelihood of a message getting through. Last year, a study conducted with Dynamic Logic, Starcom and DoubleClick found that a 15% increase in ads on a page results in about a 10% decline in click-through rate. The study took into account how much video or rich media was on a page since it can also be perceived as clutter. Additionally, Starcom figured in quality, as bad ads can create a perception of higher clutter. “

Again, I’m not sure how this is surprising. Of course, I don’t work in the branding world either, so common sense is a big part of my success metric. Surely, clutter can kill. But don’t mistake options and aesthetics for performance.

Mahalo Launches Loyalty Program Reminiscent of 1999

BC442408-E6BA-425E-9120-5EB86FFA7327.jpg

Last week, Mahalo CEO Jason Calacanis announced the search/discovery startup was cutting 10% of its staff (or 6 people) as the economic downturn continues to cause nervousness in Silicon Valley.

It looks as if Mahalo is searching around for revenue channels to accompany the $20 million raised in venture capital funding.

While playing with the new Mahalo interface I noticed that there is now a Mahalo loyalty program that seems to be based on visits alone…

Mahalo Loyalty Program.jpg

The text on that page reads:

“We track the number of pages people view and reward our most loyal visitors with prizes. We don’t track the specific pages people view.

The number of pages you’ve viewed is right below the search box in the upper right corner of the Mahalo homepage.

If you’d like to opt out of this program, click here.”

While this seems like a novel idea in the Valley, affiliate-minded companies such as UPromise, eBates, Cashbaq, Fatwallet, Microsoft’s JellyFish, iGive, ValueClick’s MeziMedia, etc have been in the loyalty space for years and have come close to perfecting (or at least experimenting enough to find a profitable margin) the loyalty paradigm.

Rather than basing the Mahalo Loyalty program solely on such an easily manipulated metric as visits or pageviews, Calacanis and Co would be wise to look at what these affiliates have done and how the combination of pageviews plus action committed produces a much better result than just pageviews.

Even Microsoft seems to be “getting it” with their Cashback platform (which is actually doing well according to the analytical sites). Of course, Microsoft and the loyalty affiliates rely upon a conversion of a purchase or subscription for success, but Mahalo could very well find paydirt by leveraging a loyalty program composed of its massive amount of content with a developing loyal user base and affiliate programs.

We’ll see how they develop things.

Mahalo Loyalty Program – Mahalo

YouTube Now #2 in Search: What Does That Mean for Affiliates?

0B3E688B-4281-4C3C-AC95-2AC3A4DCB00A.jpg

YouTube has passed Yahoo to become the #2 search engine…

TG Daily – YouTube surpasses Yahoo as world’s #2 search engine: “ComScore’s most U.S. search engine Rankings for August 2008 suggest that YouTube achieves a greater level of search traffic than Yahoo. If you were to consider YouTube’s integrated search a regular search engine, you would have to hand Google the top two spots for search engine traffic. In combination, Google has about four times the search traffic of Yahoo and more than ten times the search traffic of Microsoft’s MSN sites.”

What does this mean for affiliates?

Here are three initial thoughts:

1) Affiliate marketers need to be supplementing content with video (hosted on YouTube).

2) Affiliates need to be making sure that their video endeavors are viewer and keyword friendly. In other words, although it is great to load up your videos with highly sought after terms, you also need to make your video enjoyable, memorable and personable. Are you not that interesting? Hire someone or start reading blogs about marketers using video (like Jim Kukral‘s).

3) Think outside the text paradigm and implement (YouTube hosted) video anywhere you can in your affiliate campaigns.

I know affiliate marketers who spend tens of thousands of dollars a day on Yahoo and MSN, which are now behind YouTube in terms of search volume. You might not have thousands of dollars to spend on search, but you do have the time and creativity to make good (and even viral) videos. Be creative and explore. You never know what will catch on.

Google Doesn’t Hate Your Blogging Platform

3EE90DB0-E3CA-4FB7-8E61-A33EB6C1593C.jpg

I saw, via FriendFeed, that Garry Conn had done a very informal “test” of how Google ranks its own Blogger blogging product over competitors such as WordPress.com by doing a simple search for “blog.”

Here are his results:

Does Google Hate WordPress and Other Blog Platforms?: “I don’t know why I did it, I guess I was just bored, but for some reason I decided to Google the term: blog to see what kind of results I would get. WordPress, TypePad or any other blog publishing platform is not mentioned on the first page results. In fact, the top ten results for the term blog have three instances that promote or have an direct affiliation with Google.”

The problem with this approach is that when I search for “blogs” using the same methodology as Garry, I get this:

wordpress.jpg

Sure, you can draw the assumption that Google “hates” WordPress, Typepad (even though Seth Godin’s Typepad blog appears in Garry’s image), etc from doing a search for “blog” but does that really mean that Google puts its own Blogger product ahead of other blogging platforms in its results? Of course not. WordPress.com (or .org) blogs are incredibly popular and easily to rank high in Google as are Typepad blogs, MovableType blogs, Tumblr blogs, Twitter micro-blogs, etc.

Yes, it’s 2008, but content is still king. Make good content yada yada. Stop worrying and learn to love the bomb.

Why You Should Avoid the Google Slap

FFFC145A-25B3-4334-AD7A-B09DB30F7E76.jpg

People in the online marketing world like to pound their chest and declare their independence from Google’s firm grasp over the online marketing landscape.

However, that’s just not a realistic business plan unless you have a boatload of venture capital as backup (or a trust fund).

I’m guessing most affiliate marketers have neither.

Pop!Tech: Is Larry Page the Ben Bernake of the Internet? | Design of the Times | Fast Company: “‘Google measures somebody’s reputational assets, turns it into a page rank, and determines search traffic,’ says Anderson. That traffic can then be converted to money. Think of the conversion this way: Links to page rank to search to traffic to ads to money. Like currency conversion rates in international banking, the conversion rate for reputation is now getting quite formal.

‘We now have a central banker for the internet economy,’ Anderson says. ‘Larry page is the Ben Bernake of the Google economy, since he controls page rank.’ “

In other words, (to paraphrase Willie Nelson) if you’re gonna dance at the affiliate marketing prom, you gotta pay the (Google) band.

Stay clean, stay away from paid links and paid posts and don’t rely too heavily on the tea leaves. In other words, make good use of Google’s WebMaster Central if you want to be successful.