Must read from Scott on why some affiliate networks “get” social media (or just social participation on the web) and some fail every time:
Affiliate Networks and Social Media | Jangro.com: “Commission Junction is, again, the only one missing from the party. Surely if Todd Crawford, Lisa Riolo, and Brian Caldwell were still there this would be a different story. Or me, for that matter.
It seems to me that the basic pre-requisite to a company attaining a successful social media presence is that they’ve got at least one person who is (a) interested and already heavily involved in social media, and (b) in a position that the company trusts them to represent.
How does that not happen at a company like CJ? This is not to judge (though I’m sure somebody will), but to ask the purely academic question, seriously, why?”
Personality, personality, personality.