Matt is right… create an experience and work towards the big picture rather than just make something for the moment…
Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts: “Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings.”
Go read the whole interview and pull your own conclusions from it. It’s not a short read, but it’s worth it.
Be unique and do your best work in all that you do.