The power of looking ahead

Never get so caught up in the past and present that you fail to see what’s ahead. Vision is a powerfully lucrative skill if you’re crazy enough to think you can change the world.

From 1992…

How rich is this lode? At one end of the spectrum is John Sculley, the chief executive of Apple Computer Inc., who says these personal communicators could be “the mother of all markets.”

At the other end is Andrew Grove, the chairman of the Intel Corporation, the huge chip maker based in Santa Clara, Calif. He says the idea of a wireless personal communicator in every pocket is “a pipe dream driven by greed.”

via The Executive Computer – ‘Mother of All Markets’ or a ‘Pipe Dream Driven by Greed’? – NYTimes.com

Episode 123: Testing the Limits

Dr. Thomas Whitley and Rev. Sam Harrelson are joined again by David Ray Allen Jr. to cover the Final Four of the Bible Bracket Challenge. It gets bloody this week.

Special Guest: David Ray Allen Jr..

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Why doesn’t turning off Bluetooth on iOS actually turn off Bluetooth?

Another reason I tend to prefer Android is the ability to control things on a granular level. Does every user of a mobile device need that? Certainly not. Is Apple “wrong” for this “feature” design? That’s debatable.

But it’s interesting to see how Android and iOS continue to develop along their own trajectories when it comes to designing software for the Lowest Common Denominator of users…

Users can still completely turn off Bluetooth and Wi-Fi by digging into the devices menu settings, but essentially the button does not do what a user can reasonably assume Apple says it does, and that’s because Apple doesn’t trust you. This decision is the next logical step for what has always been Apple’s design ethos: It thinks it knows what you want more than you do.

via Apple Doesn’t Trust You – Motherboard

Episode 122: Last Night on Earth

Dr. Thomas Whitley and Rev. Sam Harrelson compare their phones' home screens, discuss the relevance of Facebook to political campaigns, and continue the very contentious Bible Bracket Challenge Elite 8 Round to decide the Final Four. It's on.

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The Age of OutrAGE

The media is built for clicks now, and we were trying to see firsthand how it all works. I feel like I now understand on a much deeper level why Trump got elected. Negativity is what travels. So we learned more about how the internet functions, and how it’s an insane feedback loop. It’s like, we just played a show in London that was one of the best shows we’ve ever played there. It was honestly so fucking exciting. And at the show we sold a T-shirt where we put an ironic Everything Now logo on top of Kylie Jenner’s face. It was visually punk as hell. We knew doing that would get a lot of press pickup but every single news outlet in the world covered it. Somehow there’s a story in that, but there’s not really a story in Band Is Really Amazing at Music and Plays a Live Show and People Cry Because It’s So Beautiful. So it was really interesting to us to see what got picked up about Arcade Fire. That idea plays into what we were doing as well: We were providing the ammunition for people who wanted to write negative things about the band: Here you go! Here’s something to be outraged about!

via Arcade Fire’s Win Butler on ‘Everything Now’ Album Rollout

Your logo and Instagram content

Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media…

What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest is logo-free. It’s important to go beyond the logo to get the whole story of an image—how brand content is shared over time, who has shared that content and who has influence in getting it shared

via Brands Must Look Beyond the Logo to See the Big Picture – Adweek

How should we regulate Facebook and Google’s advertising platforms?

So how does Facebook’s ad system work? Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. And because Facebook knows an awful lot about its users, you can target those users with astounding precision. You want women, 30–34, with two kids who live in the suburbs? Piece of cake. Men, 18–21 with an interest in acid house music, cosplay, and scientology? Done! And just like Google, Facebook employed legions of algorithms which helped advertisers find their audiences, deliver their messaging, and optimize their results. A massive ecosystem of advertisers flocked to Facebook’s new platform, lured by what appeared to be the Holy Grail of their customer acquisition dreams: People Based Marketing!

via Lost Context: How Did We End Up Here? – NewCo Shift

I’m really torn on this one. John Battelle here (a tech publishing veteran who knows a good deal about online advertising) argues for more regulation and transparency of Facebook and Google’s advertising platforms.

I’ve seen how both Facebook and Google’s advertising platforms can work wonder for good causes like the nonprofits, religious group, and community organizations that are our clients. It’s wonderful to see the way that we can work miracles (hyperbole) to create new reach, fundraising, and awareness campaigns for these groups on a limited budget using Facebook Ads and AdWords. In the past, that would have required them to spend exponentially more on marketing and advertising. But now, we can help these groups grow on a shoestring. That’s a good thing.

However, we are at an inflection point.

I agree with Battelle on a theoretical layer, but there’s also the notion of democratic capitalism and the need to allow markets to flourish or wither based on their own actions (does our democracy value ethics, morality etc the same as it has and what does that mean for advertising?).

On the other hand, there are other advertising platforms that are major players in Asia and will be major players on a global scale soon such as Alibaba and Tencent and Rakuten. If we hamstring Google and Facebook, do we run the risk of advertisers abandoning those platforms for greener global pastures?

On the other hand, Russia interfered with our Presidential election and it’s no secret that politicians and special interest groups are doing bad things with these platforms.

FoxSports.com lost 88% of its pageviews after switching to all video

And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million.

via FoxSports.com has reportedly lost 88% of its audience after pivoting to video

Wow.

Video is great for engagement (and ad dollars). However, it’s part of an overall approach that still includes text. People are more sensitive than ever to page load speeds and the actual “size” of a web page in terms of mobile data.

Use video, but don’t put all your eggs in that basket.

Is Apple’s New Face ID a Security Risk?

The majority of negative commentary I’m seeing about Face ID in particular amounts to “facial recognition is bad” and that’s it. Some of those responses seem to be based on the assumption that it introduces a privacy risk in the same way as facial tracking in, say, the local supermarket would. But that’s not the case here; the data is stored in the iPhone’s secure enclave and never leaves the device. More than anything though, we need to remember that Face ID introduces another security model with its own upsides and downsides on both security and usability. It’s not “less secure than a PIN”, it’s differently secure and the trick now is in individuals choosing the auth model that’s right for them.

via Troy Hunt: Face ID, Touch ID, No ID, PINs and Pragmatic Security

Good read here on the pragmatic nature of what Apple is doing by pushing technologies such as Touch ID and Face ID in its devices. No, they aren’t foolproof and there are downsides. But Face ID is a way to help ensure that the “mainstrem” of security-apathetic users of these devices have at least some protection if their device is stolen etc.

However, that most people simply ignore or don’t care enough about basic security options such as 2 Factor Authentication that is available on most of the web and financial etc services we all use is appalling.

I’m constantly urging clients to use services such as 1Password or LastPass for their password generation and storage as well as services such as Authy which make it easy to use 2 Factor Authentication (and safer than relying on SMS for codes).

“But I’m a nobody. Who would want to hack my GMail or Facebook or Twitter?” isn’t a viable rationale or excuse anymore, if ever!

Episode 121: That’s What Mordecai Said

Dr. Thomas Whitley and Rev. Sam Harrelson discuss new iPhones, playing the expectations game, and how mobile devices have transformed learning and worshipping. Then, they launch into the "Sweet 16" of the Bible Brackets Challenge. Sorry, Esther.

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What Does Your Brand Do?

Longevity and repetition are two of the hardest to use tools in a marketer’s toolbox, but also the most effective.

via Marketing at millennials won’t save your tired brand | The Drum

There are definitely some points in this post that I disagree with (importance of having a “famous” brand and working towards that being a goal for your organization for one), but this sentence did stick out to me as something that I need to emphasize with our clients more often.

We do lots of “strategic consulting” with non-profits and businesses that don’t necessarily have a large budget for branding considerations. It’s something that often gets overlooked in the process of thinking through a marketing plan. That can easily be seen by the poor quality of logos and branding material that most local or regional non-profits have. But these things can be done well on a tight budget.

As the economy has shifted and nonprofits (especially) are facing slimmer traditional sources of donations there, concepts such as “what does your logo tell people about your group, business or non-profit?” become valuable barometers for improvement whether you’re trying to sell a product or solicit a donation.

You don’t need to have a quality Nike swoosh or Apple apple or Coke wordmark to be successful, but thinking through what you’re presenting and what you’re trying to “do” with your logo, fonts, colors, and brand messaging can make a world of difference when done well.

Using Video to Promote a Nonprofit

You should be using short form and live video (Periscope, Facebook Live, Snapchat) to promote your nonprofit’s efforts. It’s simple, easy, free, and can always be embedded back into your social media pages or website.

Plus, it drives engagement much better than text or pictures in 2017.

Interesting stats here…

“A whopping 80% of users recall a video ad they viewed in the past 30 days”

via 17 Stats and Facts Every Marketer Should Know About Video Marketing

 

John Deere Acquires AI Startup

Blue River’s key technology is called “see and spray.” It’s a set of cameras that fix onto crop sprayers and use deep learning to identify plants. If it sees a weed, it’ll hit it with pesticide; if it sees a crop, it’ll drop some fertilizer. All these parameters can be customized by the farmer, and Blue River claims it can save “up to 90 percent” of the volume of chemicals being sprayed, while also reducing labor costs.

via John Deere is buying an AI startup to help teach its tractors how to farm – The Verge

Episode 120: Stink Bug Theology

The Rev. Lauren Larkin joins Dr. Thomas Whitley and The Rev. Sam Harrelson in a discussion of how hermeneutics and worldviews affect our theologies and what sort of spaces we try to build.

Special Guest: Lauren R.E. Larkin.

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Working Through Fears

Whether you’re starting your own business or non-profit or trying to make an existing one feasible as a “job,” the fear that you encounter at 4am as you do the week’s invoicing and receipts in your head can be staggering. I know, I’ve definitely been there in the low tides of “working for yourself.”

Our mind tries to trick us into being more cautious and avoiding the risk associated with such endeavors (often for good reasons). But if you can step outside of your own mind and observe the fears associated with “starting up,” you can make powerful realizations about your own abilities and potential.

Good read:

We can limit and hold ourselves back with our beliefs. In my case, I really believed I would be judged for what I was doing. For a while, I operated almost entirely on referrals. While I did excellent work, I didn’t have an active lead generation plan in place because that would mean showing up on social media and letting my friends and family know what I was up to. I convinced myself that people would make fun of me and my business, and I allowed that fear to hold me back to the point that while I was home for Thanksgiving last year, I even considered taking a family friend’s advice to leave Bali and “get a real job.”

Thank goodness I found a way to work through my fears and stick to my guns! There will always be haters, but at the end of the day, the people who matter will support you: between my social media and email list, I now have over 10,000 business owners following my work.

via How This 23-Year-Old Makes Six Figures From Her Online Business – And Helps Others Do The Same

Changing Conceptions of Work

NPR reported today: “Full-time employees have become the last resort. Companies will do anything to hire part-time, short-term, or contract positions.” In addition: “More and more people who are full-time employees need second jobs or side gigs in order to make ends meet.” Our world is not the same as it has been. The changing dynamics of the economy and the changing idea of what it means to work is changing young professionals.

via Why this Labor Day is Different – Merianna Neely Harrelson

Not to mention the imminent and radical shift coming to industries (particularly in the service area) from automation, artificial intelligence, machine learning, and advanced robotics.

AI Assistants and Important Meetings

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That’s a worry I’ve heard before. Whether you’re a job seeker meeting a recruiter, an account manager calling a customer, or a novice getting coffee with an industry veteran, handing off communications to an assistant might give you pause. You might worry that you’ll blow the opportunity, come off impersonal or worse, arrogant.

via How to use an AI assistant for important meetings – x.ai

I’ve been using Amy as my personal assistant to schedule meetings and add things to my calendar for a little over a year now. Amy is an “artificial intelligence powered assistant” that you act with as you would a person. The advantage is that Amy does all of the time-consuming email back-and-forths that come along with scheduling meetings.

There are a number of companies coming out with similar AI powered assistants, but x.ai has been my preference (I do test out others to keep up with things).

I schedule lots of meetings with clients, potential clients, boards, and colleagues (and podcasts), so anything that frees up my time while coming across with the same genuineness and kindness that I normally try to convey via email is a winner.

Over the past year, I’ve learned a good deal about how to deal with Amy as well as how to introduce or include Amy into an email thread with people who have no clue what AI is or why this personal assistant is not a real human being. I’m sure that will continue, but as a culture we are on an upward slope of awareness about AI (whether that’s because of interactions with Alexa and Siri or news stories) and the concept of having a personal assistant that is powered by AI won’t be such a novelty in a few short years.

I’ve not had anyone comment about my pretentiousness of having a personal assistant or tell me that they were annoyed or inconvenienced by the experience of working with Amy. So maybe we’re getting over our preconceptions about the role of personal assistants in a post-Siri world.

For now, I’m continually using Amy to power meetings and enjoy the experience of doing so!

Can Non-Profits Benefit from LinkedIn?

je-linkedin-see-more-link

One of my favorite clients had this question on our weekly call this morning.

I excitedly said “YES!” which feels a little odd. Going back through my blog archives here, you’ll see lots of instances over the last 10 years where I’ve written that LinkedIn “sucks” is “terrible” and “should not be used.”

However, LinkedIn can be a fabulous tool for groups and nonprofits looking to make an impact within a certain influencer group. I offered a couple of different thoughts on how to do that in our call this morning, but the highlights are that you should be posting updates and your posts should be “mobile-first” (short, narrative, and text). Secondly, use their native video feature to share QUICK and focused updates via mobile video, especially if you’re doing outreach or looking to connect with parties in your community.

There’s a great list of other ideas here from Social Media Examiner that I found while doing some research:

Keep it short. No one wants to read walls of text. Also, on LinkedIn mobile, a See More link appears on text updates longer than five lines. On the desktop version, your post is cut off after only three lines. With these limits in mind, if you use a storytelling approach, put a compelling hook in the first line to encourage people to read the whole post.

via How to Improve Your LinkedIn Engagement : Social Media Examiner

The Way the Stems Meet the Curves

youtube_2017_wordmark_before_after

Technically, this is an absolutely fantastic update. They have taken the blunt shapes of the old letters and improved on all of them to create a beautiful wordmark. At small sizes the change is almost imperceptible but at larger sizes the change is a feast. If the way the stems meet the curves on the bottom of each letter doesn’t give you heart palpitations then you might be in the wrong industry. That is really masterful. Dork-swooning aside, every letter is better — better designed and better suited for every size and screen possible. Play a little game of Spot the Difference and you’ll appreciate what I mean. The wider opening of the “Y”, the rounder sides of the “o” and “e”, the contrast in thicks and thins. So good. Also, the kerning couldn’t be better.

via Brand New: New Logo for YouTube done In-house

Details. And kerning.

Don’t be boring or cheap with your logo or wordmark.

Facebook Page Reach Has Declined 20% in 2017

Facebook isn’t the newspaper where “if you post it, they will see it.” This takes a little bit of shift in how we view concepts such as “spam” and “bugging” but algorithms don’t work like our chronological brains.

What to do if you’re a small business, church or non-profit with a small number of Facebook Page likes but looking to grow? Post video. Post often. Don’t assume that because you post something on your Facebook Page (not your personal one) that all of your followers or audience will see it.

What’s more likely is actually another News Feed update introduced in June 2016, which put increased emphasis on content posted by friends and family over Page posts. Facebook’s always looking to get people sharing more personal updates, and those updates generate more engagement, which keeps people on platform longer, while also providing Facebook with more data to fuel their ad targeting.

via New Study Finds Facebook Page Reach has Declined 20% in 2017 | Social Media Today

Updating Your Pacemaker

abbott_assurity

This won’t be the last time we see headlines like “465,000 Pacemakers Need a Firmware Update” as more of our medical lives become intertwined with technology. However, technology is the human exploration of advancing our own tools, so there’s good with the bad.

But for those of you who don’t like to upgrade your mobile phones, you might want to start learning to love software and firmware patches and updates. Security threats are a real risk whether it’s your Facebook account, your bank account… or your heart.

The devices must be given a firmware update to protect them against a set of critical vulnerabilities, first reported by MedSec, which could drain pacemaker battery life, allow attackers to change programmed settings, or even change the beats and rhythm of the device.

On Tuesday, the FDA issued a security advisory, warning that the pacemakers must be recalled — and as they are embedded within the chests of their users, this requires a home visit or trip to the hospital to have the software patch applied.

via FDA issues recall of 465,000 St. Jude pacemakers to patch security holes | ZDNet

Episode 119: The Greek is Good

Dr. Thomas Whitley and Rev. Sam Harrelson are joined by David Ray Allen to discuss football schedules and the third round of the Bible Bracket Challenge to determine which book is the "best" book in the Bible and which book is the "Michigan" book in the Bible.

Special Guest: David Ray Allen Jr..

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Iris Hospital Alert App

Once installed, Iris automatically detects you in a hospital. After remaining there for 10 minutes, Iris reaches out to confirm if you’re okay or not via a push notification. If everything’s okay, perfect, just hit the the button to confirm and Iris will go into the background again. If you’re not ok and Iris doesn’t get a confirmation from you, the emergency contacts you chose upon sign up will be informed via text message. Iris will also present your personal health card on the lock screen of your iPhone so ER staff can access your important health and personal data including your name, health status, spoken language, daily medication, and more. ER staff is also be provided your emergency contact”s information and will be able to reach out themselves if they haven’t heard from your contacts already.

via Say hello to Iris, your modern day emergency alert – Iris App – Medium

I love apps like this that utilize the most seemingly mundane features of our constant carry smartphones to achieve good.

Check Your Logo Against AI

 

Logo Rank is an AI system that understands logo design. It’s trained on a million+ logo images to give you tips and ideas. It can also be used to see if your designer took inspiration from stock icons.

via Logo Rank – Check your logo design with deep learning

Little more “machine learning” than “AI” but I’ll give them the benefit of the doubt. Still, this is a pretty handy tool I’ll be using to convince a few clients that their logo might need an update.

Don’t get me started on church logos, btw…

“Still discovering new things”

golden_record_cover

On board each Voyager is a golden record — and record player — that is built to last one billion years or more and contains key information about humanity and life on planet Earth, in case of an alien encounter.

The sounds include the calls of humpback whales, the Chuck Berry song “Johnny B. Goode,” Beethoven’s Fifth Symphony, a Japanese shakuhachi (a type of flute), a Pygmy girls’ initiation song, and greetings in 55 languages.

via Forty years on, Voyager still hurtles through space

Being Creative

Why does creativity generally tend to decline as we age? One reason may be that as we grow older, we know more. That’s mostly an advantage, of course. But it also may lead us to ignore evidence that contradicts what we already think. We become too set in our ways to change.

What Happens to Creativity As We Age? – New York Times

Creativity is something I often think about as I get older. Even David Bowie did the same on his shrinking album “Low” (my favorite, by the way) at the apex of his ongoing fights with identity, depression, and addiction:

Don’t you wonder sometimes about Sound and Vision? Pale blinds drawn all day, nothing to do, nothing to say… I will sit right down, waiting for the gift of Sound and Vision. And I will sing, waiting for the gift of sound and vision. Drifting into my solitude, over my head.

It’s comforting, in a way, to realize that even Bowie had crippling moments of doubt about his ability to channel his inner voices and creativity, right?

The Times article above hits on something that causes me much consternation throughout the day whether I’m interacting with my children or I’m solving a problem for a client (or trying to hook up a new Chromecast to our home network but having issues like I did at midnight last night). I often wonder, as I encounter problems or things to be solved, if it takes me “longer” to solve problems that would have come with easy solutions just a few years ago. I wonder if I’m being too cautious with client solutions because of what I know and the experience I have.

I wonder if I’ve lost the “sound and vision” of creativity that made me who I was when I was younger.

Have I lost it? Or, is “it” still there buried under experience and accumulated knowledge and necessary caution?

Where is / are the line / lines between being creative and being responsible?

I imagine those are definitely common old-man questions that many people share if they are being completely honest with themselves.

I was often frustrated with John Lennon and Paul McCartney as a teen (even more so with Kurt Cobain who killed himself at the height of what I thought was his period of creativity). I loved the Beatles and knew every lyric and melody and bass lick by heart by the time I went off to College. But why did they stop with Abbey Road, whose B-Side is arguably one of their most creative endeavors. How could they explode from “Love Me Do” into “Strawberry Fields Forever” in just five years and then the White Album and the audacious Magical Mystery Tour and Let It Be and Abbey Road and then break up the band? McCartney and Lennon would go on to solo projects and bands like Wings but they could never outshine what they accomplished in their 20’s in The Beatles.

Are we all doomed to similar fates? Do our complex internal algorithms of choices and perceived responsibilities and knowledge push that creative spark into a corner to be locked up while we go about the business of doing “adult stuff”?

As I watch my almost 10 year old and 7 year old and 21 month old children learn to function and operate as unique individuals in the world, I’m often sensitive to the notion that I’m here as a guide but not a dictator. Parenthood makes you obsess over details like the radius of a hotdog section and the weight limits of a swim float to the point that it’s easy to miss the every day mystery of a child realizing a new concept, especially when they can’t fully communicate with language yet.

Our monkey brains are fantastic specimens that have pushed us to conquer the world and build iPhones. We haven’t solved climate change and cancer and hunger yet, but I imagine we will. What we won’t conquer is our own insecurities, especially as we age. That’s on display in our current President, for instance. It’s something I’ve encountered all of my life when dealing with teachers, professors, pastors, bosses and clients… “Woah woah woah! Slow down there, Sam. We can’t move too fast on this. Just step back and let’s let time be a part of this process.”

There’s comfort and security in owning the time table of a process. But perhaps that’s where creativity dies.

I need to be more creative with my professional work. I need to be more creative with my children. I need to be more creative with my partner. I need to be more creative within my own palace of the mind … you get the point.

I don’t care what Thomas says…

… it’s a good show 🙂

Can’t believe we’ve done 118 of these… but here’s my podcast with Thomas that was published today:

Dr. Thomas Whitley and Rev. Sam Harrelson discuss the uncomfortableness of whataboutism and its interplay with American Christianity and continue the Bible Bracket Challenge semifinals.

Thinking Religion 118

Follow along with the Bible Bracket Challenge here.

Episode 118: Better Than Ezra

Dr. Thomas Whitley and Rev. Sam Harrelson discuss the uncomfortableness of whataboutism and its interplay with American Christianity and continue the Bible Bracket Challenge semifinals.

Sponsored By:

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Can I Replace My Computer with an iPad?

 

Yes. Probably. I have many needs for a desktop computer in much the same way I drive a pickup truck. Do most people need a desktop computer or even a laptop … or a pickup truck? No.

The new iPads are amazing and iOS 11 is a game changer when it comes to getting things done with a “big iPhone”.

For seven years, I worked as an Expert, Store Trainer, and Worldwide Instructional Designer for Apple. So as you can imagine, I’ve had an innumerable amount of questions and conversations with customers and team members all over the world about tech. And one of the ones I heard most was, “Can an iPad really replace my laptop?” Most people you ask that question of, provide definitive, knee-jerk responses, like “absolutely” or “no way.” But the actual answer, like with most tech, is usually: “It depends.”

via Can iPad replace my laptop? – Enjoy Technology Inc.