Why doesn’t turning off Bluetooth on iOS actually turn off Bluetooth?

Another reason I tend to prefer Android is the ability to control things on a granular level. Does every user of a mobile device need that? Certainly not. Is Apple “wrong” for this “feature” design? That’s debatable. But it’s interesting to see how Android and iOS continue to develop along their own trajectories when it … Continue reading Why doesn’t turning off Bluetooth on iOS actually turn off Bluetooth?

The Age of OutrAGE

The media is built for clicks now, and we were trying to see firsthand how it all works. I feel like I now understand on a much deeper level why Trump got elected. Negativity is what travels. So we learned more about how the internet functions, and how it’s an insane feedback loop. It’s like, … Continue reading The Age of OutrAGE

How should we regulate Facebook and Google’s advertising platforms?

So how does Facebook’s ad system work? Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. And because Facebook knows an awful lot about its users, you can target those users with astounding precision. You want women, 30–34, with two kids who live in the … Continue reading How should we regulate Facebook and Google’s advertising platforms?

FoxSports.com lost 88% of its pageviews after switching to all video

And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million. via FoxSports.com has reportedly … Continue reading FoxSports.com lost 88% of its pageviews after switching to all video

What Does Your Brand Do?

Longevity and repetition are two of the hardest to use tools in a marketer’s toolbox, but also the most effective. via Marketing at millennials won’t save your tired brand | The Drum There are definitely some points in this post that I disagree with (importance of having a “famous” brand and working towards that being a … Continue reading What Does Your Brand Do?

Working Through Fears

Whether you’re starting your own business or non-profit or trying to make an existing one feasible as a “job,” the fear that you encounter at 4am as you do the week’s invoicing and receipts in your head can be staggering. I know, I’ve definitely been there in the low tides of “working for yourself.” Our mind … Continue reading Working Through Fears

Updating Your Pacemaker

This won’t be the last time we see headlines like “465,000 Pacemakers Need a Firmware Update” as more of our medical lives become intertwined with technology. However, technology is the human exploration of advancing our own tools, so there’s good with the bad. But for those of you who don’t like to upgrade your mobile … Continue reading Updating Your Pacemaker

Iris Hospital Alert App

Once installed, Iris automatically detects you in a hospital. After remaining there for 10 minutes, Iris reaches out to confirm if you’re okay or not via a push notification. If everything’s okay, perfect, just hit the the button to confirm and Iris will go into the background again. If you’re not ok and Iris doesn’t … Continue reading Iris Hospital Alert App