Something we should all remember regardless of our line of work… Meetings aren’t the answer. Creating the right environment is. via March to NL Central crown just might be Joe Maddon’s best work as Cubs manager Continue reading Meetings aren’t the answer.
Another reason I tend to prefer Android is the ability to control things on a granular level. Does every user of a mobile device need that? Certainly not. Is Apple “wrong” for this “feature” design? That’s debatable. But it’s interesting to see how Android and iOS continue to develop along their own trajectories when it … Continue reading Why doesn’t turning off Bluetooth on iOS actually turn off Bluetooth?
The media is built for clicks now, and we were trying to see firsthand how it all works. I feel like I now understand on a much deeper level why Trump got elected. Negativity is what travels. So we learned more about how the internet functions, and how it’s an insane feedback loop. It’s like, … Continue reading The Age of OutrAGE
Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media… What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest … Continue reading Your logo and Instagram content
So how does Facebook’s ad system work? Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. And because Facebook knows an awful lot about its users, you can target those users with astounding precision. You want women, 30–34, with two kids who live in the … Continue reading How should we regulate Facebook and Google’s advertising platforms?
And true to expectation, that has shown up in the first substantially reported numbers about the traffic to FoxSports.com. SI’s Richard Deitsch reports that traffic dropped an astounding 88% since the “pivot to video.” Their traffic has gone from over 143 million in a monthly period to just under 17 million. via FoxSports.com has reportedly … Continue reading FoxSports.com lost 88% of its pageviews after switching to all video
The majority of negative commentary I’m seeing about Face ID in particular amounts to “facial recognition is bad” and that’s it. Some of those responses seem to be based on the assumption that it introduces a privacy risk in the same way as facial tracking in, say, the local supermarket would. But that’s not the … Continue reading Is Apple’s New Face ID a Security Risk?
Longevity and repetition are two of the hardest to use tools in a marketer’s toolbox, but also the most effective. via Marketing at millennials won’t save your tired brand | The Drum There are definitely some points in this post that I disagree with (importance of having a “famous” brand and working towards that being a … Continue reading What Does Your Brand Do?
You should be using short form and live video (Periscope, Facebook Live, Snapchat) to promote your nonprofit’s efforts. It’s simple, easy, free, and can always be embedded back into your social media pages or website. Plus, it drives engagement much better than text or pictures in 2017. Interesting stats here… “A whopping 80% of users recall … Continue reading Using Video to Promote a Nonprofit
Blue River’s key technology is called “see and spray.” It’s a set of cameras that fix onto crop sprayers and use deep learning to identify plants. If it sees a weed, it’ll hit it with pesticide; if it sees a crop, it’ll drop some fertilizer. All these parameters can be customized by the farmer, and … Continue reading John Deere Acquires AI Startup
Whether you’re starting your own business or non-profit or trying to make an existing one feasible as a “job,” the fear that you encounter at 4am as you do the week’s invoicing and receipts in your head can be staggering. I know, I’ve definitely been there in the low tides of “working for yourself.” Our mind … Continue reading Working Through Fears
NPR reported today: “Full-time employees have become the last resort. Companies will do anything to hire part-time, short-term, or contract positions.” In addition: “More and more people who are full-time employees need second jobs or side gigs in order to make ends meet.” Our world is not the same as it has been. The changing … Continue reading Changing Conceptions of Work
That’s a worry I’ve heard before. Whether you’re a job seeker meeting a recruiter, an account manager calling a customer, or a novice getting coffee with an industry veteran, handing off communications to an assistant might give you pause. You might worry that you’ll blow the opportunity, come off impersonal or worse, arrogant. via How … Continue reading AI Assistants and Important Meetings
One of my favorite clients had this question on our weekly call this morning. I excitedly said “YES!” which feels a little odd. Going back through my blog archives here, you’ll see lots of instances over the last 10 years where I’ve written that LinkedIn “sucks” is “terrible” and “should not be used.” However, LinkedIn … Continue reading Can Non-Profits Benefit from LinkedIn?
Technically, this is an absolutely fantastic update. They have taken the blunt shapes of the old letters and improved on all of them to create a beautiful wordmark. At small sizes the change is almost imperceptible but at larger sizes the change is a feast. If the way the stems meet the curves on the … Continue reading The Way the Stems Meet the Curves
Facebook isn’t the newspaper where “if you post it, they will see it.” This takes a little bit of shift in how we view concepts such as “spam” and “bugging” but algorithms don’t work like our chronological brains. What to do if you’re a small business, church or non-profit with a small number of Facebook Page … Continue reading Facebook Page Reach Has Declined 20% in 2017
This won’t be the last time we see headlines like “465,000 Pacemakers Need a Firmware Update” as more of our medical lives become intertwined with technology. However, technology is the human exploration of advancing our own tools, so there’s good with the bad. But for those of you who don’t like to upgrade your mobile … Continue reading Updating Your Pacemaker
Once installed, Iris automatically detects you in a hospital. After remaining there for 10 minutes, Iris reaches out to confirm if you’re okay or not via a push notification. If everything’s okay, perfect, just hit the the button to confirm and Iris will go into the background again. If you’re not ok and Iris doesn’t … Continue reading Iris Hospital Alert App
Logo Rank is an AI system that understands logo design. It’s trained on a million+ logo images to give you tips and ideas. It can also be used to see if your designer took inspiration from stock icons. via Logo Rank – Check your logo design with deep learning Little more “machine learning” than … Continue reading Check Your Logo Against AI
On board each Voyager is a golden record — and record player — that is built to last one billion years or more and contains key information about humanity and life on planet Earth, in case of an alien encounter. The sounds include the calls of humpback whales, the Chuck Berry song “Johnny B. Goode,” … Continue reading “Still discovering new things”