Sam Harrelson

Focus on Engagement and Newsletters Rather than Likes and Shares



In fact, research shows that there isn’t a high correlation between reading time and social sharing.

As you can see from the graph, the high read time doesn’t translate to shares. Just because someone clicked a share button, it doesn’t mean that they were engaged with the content.

Source: How to Effectively Manage Engagement for Stronger Influence



Posted: 05.07.2018

Email Sam