Don Jr’s Site is on Shopify

Donald Trump Jr is tweeting about how “big tech” is cracking down on “free speech” after his father was booted from Twitter, FB, IG, YouTube etc over the last few days as a result of the Jan 6 terrorist attack on our nation’s Capitol. https://twitter.com/DonaldJTrumpJr/status/1347926393871421445?s=20 Not good marketing What’s interesting here is that Trump Jr……

Don’t Look Over Instagram Reels for Your Marketing in 2021

I remember the first few times I saw a friend post a Reel on Instagram and thought “well, that’s a weird knock-off of Snapchat and Tik-Tok” and wondered how or if my clients should even know about (or bother) with it. Then in November, we also got word from Instagram that major changes were coming……

Google Shopping Gift Guide and Importance of Trending vs Popularity

Google’s annual Shopping Gift Guide is out for 2020. While it’s a handy tool for personal shopping, it also has some incredibly helpful stats for marketing and messaging. The trick is to focus on trending items using data. The same is true for Instagram… the hashtags that you should be incorporating into your posts for……

Facebook and Instagram’s New Social Good for Business Platform

Along the same lines of posts I’ve been making about authentic marketing outreach aimed at specific communities, causes, and moments… this isn’t just about crass capitalism. Businesses, nonprofits, churches, community orgs, public officials etc need to be engaged in this sort of marketing messaging regardless of your political or religious affiliations but in respect of……

Instagram’s New Home Screen and Importance of Reels

Today we’re announcing some big changes to Instagram – a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and……

About the Microsoft and Walmart Acquiring TikTok Deal

The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China. Source: Microsoft working with Walmart on TikTok deal – Axios One of the main reasons TikTok has taken off with influencers, soccer……

A Week Without Twitter (or Facebook)

I made the decision last week to attempt what I previously thought was relatively undoable for my business and/or personal life and pull out of the Twitter stream and Facebook world, and Instagram performance art gallery. Some of that was due to this liturgical season of Lent and some of that was my constant need……

The Sublime and Silicon Valley

“The sublime—whether a feature of the natural world, or of UFOs, or of religious experience—is a sense of our own vanishing smallness before something impossibly vast: a mountain range, a churning ocean, the universe, God. What we get in return for being so existentially demeaned is freedom from the tyranny of our own personalities, a……

The Next Social Network is Private Messaging

Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication. There are a number of reasons for this. Many people prefer the intimacy of communicating one-on-one or with just a few friends. People are more cautious of having a permanent record of what……

Instagram Party Accounts

Only a matter of time before us 40-year-olds start spinning up Instagram party accounts (just like we took over Facebook)!… While Facebook event pages make clear who their organizers are, Instagram party accounts frequently don’t divulge that information. The anonymity of a party page allows for plausible deniability if the account gets discovered by a……

NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)… so I couldn’t resist sharing these stats. Interesting to note that Danica retired from NASCAR after this year’s Daytona 500… that doesn’t say very good things about the health of the sport from a marketing perspective. Kyle Busch led……

Instagram Stories Maker (for Churches, Nonprofits etc)

‎ Just this past week I was having coffee with a friend who volunteers to manage all the social media and website duties for his church (bless them). They’re savvy and very good about getting their church on Facebook Live each Sunday and creating shareable content throughout the week. I brought up Instagram Stories during……

Instagram is Dead

For starters, this is the end of Instagram as we know it. Systrom and Krieger were deeply involved in day-to-day product decisions, and retained an unusual degree of autonomy over the company. For years, they were careful to the point of being obstinate. Even as they began to expand Instagram’s suite of offerings, they remained……

Do Facebook Ads Really Work?

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads……

The reason Twitter will ultimately fail

I still firmly believe we’ll see a reckoning of sorts for social media giants such as Facebook and Twitter (and even Instagram and its lovely filters) where the network effect takes a backseat to quality interactions and we move away from hegemonic one-size-fits-all walled gardens towards decentralized and specified communities based on our preferences. Reddit is……

Churches and nonprofits shouldn’t focus on attribution as a social media goal

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix. Think relationships, not attribution. Source: The 2018 Sprout Social Index | Sprout Social The biggest mistake I see churches and nonprofits make when……