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Don Jr’s Site is on Shopify

Donald Trump Jr is tweeting about how “big tech” is cracking down on “free speech” after his father was booted from Twitter, FB, IG, YouTube etc over the last few days as a result of the Jan 6 terrorist attack on our nation’s Capitol. What’s interesting here is that Trump Jr is using Shopify to sell books and bulk up his newsletter subscriptions after Shopify moved to also ban Trump-related sites this week: Shopify does …

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Don’t Look Over Instagram Reels for Your Marketing in 2021

I remember the first few times I saw a friend post a Reel on Instagram and thought “well, that’s a weird knock-off of Snapchat and Tik-Tok” and wondered how or if my clients should even know about (or bother) with it. Then in November, we also got word from Instagram that major changes were coming to how they promoted content in a much search-friendlier way (without having to use hashtags!). Those two combined together means …

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Google Shopping Gift Guide and Importance of Trending vs Popularity

Google’s annual Shopping Gift Guide is out for 2020. While it’s a handy tool for personal shopping, it also has some incredibly helpful stats for marketing and messaging. The trick is to focus on trending items using data. The same is true for Instagram… the hashtags that you should be incorporating into your posts for more exposure and likes (and follows) are the ones that are trending but not necessarily popular. So, if you’re looking …

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Facebook and Instagram’s New Social Good for Business Platform

Along the same lines of posts I’ve been making about authentic marketing outreach aimed at specific communities, causes, and moments… this isn’t just about crass capitalism. Businesses, nonprofits, churches, community orgs, public officials etc need to be engaged in this sort of marketing messaging regardless of your political or religious affiliations but in respect of what your group’s ethos represents… super powerful: Show up where and when it matters.With advancements in communication, moments create new …

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Tuesday, November 17, 2020

Since I was in college (maybe before), I found the concept of pillows strange. So, I started sleeping without one. I’ve always primarily been a “stomach sleeper” (which is a benefit if I ever do contract Covid, I guess). My normal sleeping posture involves my head resting on my left arm face down with my right arm curled up so that my right hand is curled just below my chin. I’m not sure why I …

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Instagram’s New Home Screen and Importance of Reels

Today we’re announcing some big changes to Instagram – a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love. Source: Introducing a New Home Screen for Instagram Instagram’s new layout announced today isn’t a massive …

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About the Microsoft and Walmart Acquiring TikTok Deal

The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China. Source: Microsoft working with Walmart on TikTok deal – Axios One of the main reasons TikTok has taken off with influencers, soccer moms, niche businesses, and aspiring dance stars here in the US is that it “feels” like an indie app that …

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A Week Without Twitter (or Facebook)

I made the decision last week to attempt what I previously thought was relatively undoable for my business and/or personal life and pull out of the Twitter stream and Facebook world, and Instagram performance art gallery. Some of that was due to this liturgical season of Lent and some of that was my constant need to try on new “thought technologies” that helps me explore more of this life. After a week, I can say …

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The Sublime and Silicon Valley

“The sublime—whether a feature of the natural world, or of UFOs, or of religious experience—is a sense of our own vanishing smallness before something impossibly vast: a mountain range, a churning ocean, the universe, God. What we get in return for being so existentially demeaned is freedom from the tyranny of our own personalities, a sort of liberating oblivion. But data-extracting platforms don’t sublimate our personalities; they multiply and magnify them. And the Data Sublime, …

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The Next Social Network is Private Messaging

Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication. There are a number of reasons for this. Many people prefer the intimacy of communicating one-on-one or with just a few friends. People are more cautious of having a permanent record of what they’ve shared. And we all expect to be able to do things like payments privately and securely. Not saying I …

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Instagram egg is worth “at least $10M”

Some days… I just don’t know… wow. Marketers, however, are taking the bait. Nik Sharma, the head of DTC at VaynerMedia, told The Atlantic, “being the first brand to crack out of the egg is worth at least $10 million.” He went on to say that businesses, in fact, should “spend on the egg instead of the Super Bowl.” Read that again, because that’s a quote a supposedly human being made about a picture of an …

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Instagram Party Accounts

Only a matter of time before us 40-year-olds start spinning up Instagram party accounts (just like we took over Facebook)!… While Facebook event pages make clear who their organizers are, Instagram party accounts frequently don’t divulge that information. The anonymity of a party page allows for plausible deniability if the account gets discovered by a parent. If a party you spent weeks hyping up on Instagram gets out of hand, you can simply “be like, …

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NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)… so I couldn’t resist sharing these stats. Interesting to note that Danica retired from NASCAR after this year’s Daytona 500… that doesn’t say very good things about the health of the sport from a marketing perspective. Kyle Busch led all drivers in engagements and total video views, with Danica Patrick coming in a close second. Busch and Patrick are both …

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Instagram Stories Maker (for Churches, Nonprofits etc)

‎ Just this past week I was having coffee with a friend who volunteers to manage all the social media and website duties for his church (bless them). They’re savvy and very good about getting their church on Facebook Live each Sunday and creating shareable content throughout the week. I brought up Instagram Stories during our conversation and remarked at how “hot” Stories are from a marketing point of view compared to the FB Newsfeed …

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Instagram Stories for Churches and Nonprofits

More and more of my clients on the nonprofit and church side are asking about Instagram Stories and experimenting with them in some form to help with outreach. Like anything on the web or mobile, it’s always fun to dive in and try things out. But there’s no need to reinvent the wheel if you’re looking to make the most of your time (especially given that most nonprofit marketing is done on a volunteer basis!). …

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Instagram is Dead

For starters, this is the end of Instagram as we know it. Systrom and Krieger were deeply involved in day-to-day product decisions, and retained an unusual degree of autonomy over the company. For years, they were careful to the point of being obstinate. Even as they began to expand Instagram’s suite of offerings, they remained deeply cautious. (Features for creating groups of “favorites” and a standalone messaging app have been in testing for 15 months …

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Do Facebook Ads Really Work?

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads : NPR Like anything else, you do need some expertise to make Facebook or Instagram or Snap or Google or …

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The reason Twitter will ultimately fail

I still firmly believe we’ll see a reckoning of sorts for social media giants such as Facebook and Twitter (and even Instagram and its lovely filters) where the network effect takes a backseat to quality interactions and we move away from hegemonic one-size-fits-all walled gardens towards decentralized and specified communities based on our preferences. Reddit is already pointing the way on this (partly): The internet of old — composed largely of thousands of scattered communities populated …

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Churches and nonprofits shouldn’t focus on attribution as a social media goal

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix. Think relationships, not attribution. Source: The 2018 Sprout Social Index | Sprout Social The biggest mistake I see churches and nonprofits make when engaging in an intentional “social media campaign” is counting the likes and hearts on Facebook, Twitter, or Twitter rather than …

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Improving Twitter in 2018?

Dave Winer: 1. Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to expression and let the whole web in via linking. Handle length the way Facebook does with a see more link. It’s good prior art. — Read on scripting.com/2018/07/22/155344.html I remember having a conversation with Tris Hussey over breakfast at some conference …

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