instagram Instagram Stories for Churches and Nonprofits More and more of my clients on the nonprofit and church side are asking about Instagram Stories and experimenting with them in some form to help with outreach. Like anything on the web
facebook Instagram is Dead For starters, this is the end of Instagram as we know it. Systrom and Krieger were deeply involved in day-to-day product decisions, and retained an unusual degree of autonomy over the company. For
adwords Do Facebook Ads Really Work? Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective.
facebook The reason Twitter will ultimately fail I still firmly believe we’ll see a reckoning of sorts for social media giants such as Facebook and Twitter (and even Instagram and its lovely filters) where the network effect takes a
facebook Churches and nonprofits shouldn't focus on attribution as a social media goal For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix.
facebook Improving Twitter in 2018? Dave Winer: Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to
instagram The 2018 Instagram Hashtag Guide Common sense advice here, but I see mistakes like using the same hashtags over and over and over (or using hashtags that have nothing to do with a post) way too often (particularly
facebook Facebook ads prices are too high and companies are shifting to Instagram The impression-based market on Facebook ads haven’t resulted in a solid and stable pricing model for most direct-to-consumer companies (or nonprofits, churches, community groups etc). The targeting capabilities are exciting, but the
facebook Teens Have Officially Moved Beyond Facebook Wow, these stats are really quite something. Facebook dominates the social media landscape for older Americans, but teens have moved on to YouTube, Instagram, and Snapchat over the last 3-4 years. Astonishing changes
facebook How Instagram’s algorithm works My clients often don’t realize that Facebook, Instagram or Twitter place content directly in front of users eyeballs based on when things are posted. We live in the “attention” era and you
facebook Focus on Engagement and Newsletters Rather than Likes and Shares In fact, research shows that there isn’t a high correlation between reading time and social sharing. As you can see from the graph, the high read time doesn’t translate to shares.
facebook 2018 Social Media Marketing Industry Report by Social Media Examiner “Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.” I’m skeptical of these sorts of reports generally, but
facebook Will you be able to buy items on Instagram soon? Looks that way. This is potentially huge for small businesses that use Instagram for promotions of their products (I know I follow several boutique accounts promoting everything from pens to knives to stationary)
blogging RSS in 2018 There’s so much wrong with this post, but I’ll point out my biggest gripe here… RSS (like podcasting) doesn’t need the metrics of behavior tracking for it to be a
facebook Don't fall for lots of likes and retweets Also good advice for churches and nonprofits doing social media marketing on a shoestring budget: Bots manipulate credibility by influencing social signals like the number of aggregated likes or shares a post or
facebook Surveillance Capitalism Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can
buffer If you automate tweets for marketing purposes, you might want to read this Back in January, Twitter announced upcoming changes to its service that would discourage use of automation tools for “amplification” of tweets. Now we’re beginning to see the effects of this change. One
adsense What Facebook knows about you and me and what I can do about it Cambridge Analytica harvested personal information from a huge swath of the electorate to develop techniques that were later used in the Trump campaign. Source: How Trump Consultants Exploited the Facebook Data of Millions
influencer marketing Your logo and Instagram content Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media… What about content that doesn’t show a clear
facebook Facebook Nones, Snapchat, and Instagram We’ve been hearing about the decline of Facebook’s popularity among younger users for years now. It looks like Instagram (owned by Facebook) and Snapchat are finally providing an avenue for “Facebook
art Last Night on Earth I’m an only child. I realized rather early in life that being an only child and one of the few kids in our rather small family would have an impact on a
facebook The Psychology of Instagram Taking a photo and posting it on Instagram, with or without a mug in the frame, is a way for all of us to become our own historians, grasping at tangible evidence of
instagram Authenticity, Social Media, and Presidential Candidates' Digital Strategy [Mod lineup includes Tablet @tigmobtablet, Mobile @tigmodmobile, and Laptop @tigmodlaptop shown here in cognac. Designed to house your daily gear – also a fantastic inflight companion. #tigmod](https://www.instagram.com/p/_R2XatiOL8/) A
instagram New Nexus 7 fits perfectly in my (real deal) Indiana Jones bag #DONTcallitamanpurse via Instagram http://instagram.com/p/cZ72N2mJqU/