The reason Twitter will ultimately fail

I still firmly believe we’ll see a reckoning of sorts for social media giants such as Facebook and Twitter (and even Instagram and its lovely filters) where the network effect takes a backseat to quality interactions and we move away from hegemonic one-size-fits-all walled gardens towards decentralized and specified communities based on our preferences. Reddit is already pointing the way on this (partly):

The internet of old — composed largely of thousands of scattered communities populated by people who shared interests, identities, causes or hatreds — has been mostly paved over by the social-media giants. In this new landscape, basic intelligible concepts of community become alien: The member becomes the user; the peer becomes the follower; and the ban becomes not exile, but death. It is not surprising that the angriest spirits of the old web occasionally manifest in the new one. But what’s striking is how effectively they can haunt it, and how ill-equipped it is to deal with them.

Source: Twitter’s Misguided Quest to Become a Forum for Everything – The New York Times

Published by Sam Harrelson

I'm the head of Harrelson, where we work with churches, nonprofits, and businesses on marketing strategy and consulting. This has been my personal blog about marketing, tech, religion, art, history, scifi, family, and life in general since 2006.

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