I get the allure of Substack and applaud the move to decentralized platforms, but why not write on your own blog if your goal is independence and direct interaction with your own audience?
It’s not that difficult.
So many more benefits to creating in your own space, on your own domain, with your own platform…
And despite a handful of departures over politics, that wave is growing for Substack. The writers moving there full time in recent days include not just Mr. Lavery, but also the former Yahoo News White House correspondent Hunter Walker, the legal writer David Lat and the columnist Heather Havrilesky, who told me she will be taking Ask Polly from New York Magazine to “regain some of the indie spirit and sense of freedom that drew me to want to write online in the first place.”