Month: July 2021

Twitter Could Just Bring Back Track

I’m not saying Track was the best thing that Twitter ever released, but it was probably the best thing Twitter ever encouraged early on with its open API (before the Dark Times when Twitter decided to pivot to an advertising company).

Say goodbye to Fleets, the row of fullscreen tweets at the top of the Twitter timeline that expire after 24 hours. The ephemeral tweet format is shutting down due to low usage after launching widely just eight months ago.

Source: Twitter is shutting down Fleets, its expiring tweets feature – The Verge

Facebook Advertisers Panicking over Apple Tracking Options

Retargeting was fun while it lasted, right? … interesting time for online marketing.

Facebook advertisers, in particular, have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it’s harder to figure out which Facebook ads are working. Losing this data also impacts Facebook’s ability to show a business’s products to potential new customers. It also makes it more difficult to “re-target” people with ads that show users items they have looked at online, but may not have purchased.

Source: Facebook (FB) Advertisers Impacted By Apple (AAPL) Privacy iOS 14 Changes – Bloomberg