online marketing

Facebook Advertisers Panicking over Apple Tracking Options

Retargeting was fun while it lasted, right? … interesting time for online marketing.

Facebook advertisers, in particular, have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it’s harder to figure out which Facebook ads are working. Losing this data also impacts Facebook’s ability to show a business’s products to potential new customers. It also makes it more difficult to “re-target” people with ads that show users items they have looked at online, but may not have purchased.

Source: Facebook (FB) Advertisers Impacted By Apple (AAPL) Privacy iOS 14 Changes – Bloomberg

What Is a Social Media Marketer?

I’m still dubious of the term “social media” (or marketer for that matter), but here’s an interesting piece with a variety of voices from Tamar Weinberg…

The Definition of Social Media Marketing: How to Find the Best Social Media Consultant » techipedia | tamar weinberg: “With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services. What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services.”

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