“Greenwashing” is one of those terms that has bubbled up to the mainstream over the last few years and will only intensify as the broader global culture(s) become more attuned to the ecological realities we face in the decade ahead. Whether you’re one of the richest corporations to ever exist in human history or a church or mom-and-pop store or school, it would be wise to realize the measure the risks of claiming the high ground in environmental ethics (while also realizing the upsides and benefits of actually being moral and ethical in approaching those topics)…
Apple Watch not a ‘CO2-neutral product,’ German court finds | Reuters:
Apple based its claim of carbon neutrality on a project it operates in Paraguay to offset emissions by planting eucalyptus trees on leased land.
The eucalyptus plantations have been criticised by ecologists, who claim that such monocultures harm biodiversity and require high water usage, earning them the nickname ‘green deserts.’