Attention as Ecological Practice: AI Data Centers and the Limits of the Anthropocene

The paper is called “Attention as Ecological Practice: AI Data Centers and the Limits of the Anthropocene,” and it starts close to home… literally. A $2.8 billion computing facility is going up on South Pine Street in Spartanburg, in the shell of an old Kohler plant. A few miles away, a different $3 billion proposal, Project Spero, named after South Carolina’s state motto, drew hundreds of residents to County Council chambers in opposition before the developer withdrew. A third site remains in the works.

The argument I’m making is that the crisis these proposals represent isn’t only an energy and water problem (though it is that). It’s a crisis of ecological perception, and the way the promotional apparatus around data center development is specifically designed to make planetary costs invisible while foregrounding jobs, tax revenue, and American competitiveness. The Tyger River watershed, the regional grid’s carbon intensity, the cumulative water withdrawals from the Broad River basin… none of that appears in a Governor’s press release.

Drawing on Yves Citton’s account of attention as a distributed, politically structured field, alongside Francis’s Laudate Deum, Donna Haraway’s contact zone concept, and Merleau-Ponty’s embodied perception, I try to make the case that what happened in those County Council chambers, a community briefly and collectively organizing its attention against a machinery designed to prevent exactly that noticing, points toward something worth taking seriously. Not as a substitute for structural and regulatory transformation, but as its necessary condition.

You can’t protect what you can’t see. The paper tries to think through what it would take to keep these systems visible before decisions are made rather than after.