Excellent post and resources to ponder if you use Facebook for your performance marketing efforts… Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know: “Facebook’s design changes make it much easier for Facebook users to tune out content from businesses and brands. Because this is the case, you need to give … Continue reading What Marketers Should Know About Facebook’s New News Feed
Plunk is a nifty and easy-to-use utility that allows you to upload a mobile screen image of a site you might be testing or designing, share it with others and get a report 48 hours later of where people touched their screen. It’s totally for mobile sites and I think it’s an ingenious idea given … Continue reading Plunk for Mobile Site Testing
Whether you’re doing search marketing, affiliate marketing, SEO, social media, PPC or some combination of those it’s always important to at least have a framework plan set out. Here’s a quick and easy post that helps spur some thoughts about marketing plans and what you could be doing to improve your campaigns… Writing Marketing Plans … Continue reading Importance of Marketing Plans
I wrote this on CostPerNews almost five years ago back in June 2008: CPN went live on Nov 1, 2006 and I had no idea where it was going (and still don’t). 19 months later (at an average of 52 posts a month), we’ve hit the magic 1k mark. I knew in October of ’06 … Continue reading CostPerNews 2.0
10 free icon font sets that are highly customizable and scalable. I used Sosa on an affiliate site redesign over the weekend and the results were fantastic, so wanted to share here as well… 10 Super Useful Free Icon Font Sets | Freebies: “Icon fonts are great because, as you may have guessed, they are … Continue reading Free Icon Font Sets For Affiliate Sites
So many folks I know who create “thin” affiliate sites (less than a dozen pages) still use fixed web site widths instead of making their site appealing regardless of whether it’s being viewed on a 27″ display, a 4″ glass mobile screen or a 7″ tablet. It’s true, using responsive design (RWD in the post … Continue reading Your Affiliate Sites Should Use Responsive Web Design
Shawn Collins points out a nifty WordPress plugin for split A/B testing on affiliate sites or any landing page that requires optimization… A/B Testing: “For the uninitiated, split or A/B testing is a process where you serve up different versions of your page to different visitors to determine which is more effective. I’ve tried various … Continue reading WordPress A/B Testing with Simple Page Tester
If you’re using Twitter in conjunction with your other social media marketing plans for your affiliate site, don’t forget the important aspect of the design of your Twitter Profile page. TheNextWeb has a nice practical guide for points to consider when doing so (it’s aimed at brand marketing folks, but still applicable for performance marketers)… … Continue reading Affiliate Site Twitter Profile Pages
Realistic look at eBook creation and publication with lots of detail from a particular detail (don’t agree with him about Amazon though): E-books Are Not That Easy: “E-book publishing is not as easy as writing a MS Word document and pushing a button, no matter what the bloggers say. Even if you spend a couple … Continue reading Are Affiliate eBooks Easy?
You should read this… Inri137 comments on I’m not as smart as I thought I was.: “I need to ask you, has anyone ever taken the time to teach you how to study? And separately, have you learned how to study on your own in the absence of a teacher or curriculum? These are the … Continue reading How to Be Successful in Affiliate Marketing (and Life)
I’m so excited to be back into podcasting on my own turf. This episode mentions a number of affiliate marketing related topics, so I don’t mind posting here as well: ThinkingDaily: I Am a Breathing Time Machine: Thinking.FM Exciting (for me at least)! Here’s the mp3 or click above to listen to the stream (and/or … Continue reading Back to Podcasting
It seems like a no-brainer that blogs should have comments. Blogs, by their nature, are spaces of dialogue and personal viewpoints. However, Daring Fireball and platforms like Tumblr have paved the way for an acceptance of blogs sans-comments. During my first attempt to reboot CostPerNews with the ill-fated adverbs.FM, I had a “no commenting” policy … Continue reading Should Your Affiliate Blog Have Comments?
It’s fascinating to me that mobile ad networks are making the same mistakes that we made with web-based performance advertisements 10 years ago… Airpush – Developers: “Developers are paid on a CPM basis (cost per thousand impressions) rather than CPC. An “impression” in the case of Push Notification Ads includes any time an ad is pushed to a … Continue reading Some Things Never Change
Interesting concept for a company looking to posit itself in the already heated analytics space… Parse.ly Will Launch Its Pageview-Generating Machine Called “Dash” This Month | TechCrunch: “Dash aims to help publishers increase pageviews by providing insight into what topics are trending and what topics they should write more about or less about, among other … Continue reading Dash and Affiliate Pageviews?
One of the questions I get the most frequently from folks new to affiliate marketing is which host to use for affiliate sites. There is no one true answer to the question, of course. The answer will vary depending on the person. However, it is not a decision that you should arrive at quickly or … Continue reading DreamHost is Down; Affiliate Sites and Hosting
I was on this week’s show and had a blast reminiscing with Daniel and Drew and looking ahead to what’s around the corner for affiliate marketing, gaming and social media… Always Made My Jumps – Geek Dads Weekly #106: “In which Daniel and Drew welcome Sam Harrelson back to the show for our New Year’s … Continue reading Geek Dads Weekly 106
Good show this week from Lisa and Shawn… The Great Affiliate Summit West 2012 Preview Podcast: “This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille preview Affiliate Summit West 2012, covering the list of parties, tips for first time attendees, and how to get a free massage in Las Vegas.” My middle … Continue reading Falling Off a Segway
I love my RSS feeds that I’ve been curating over the last six or so years. I still think that as a delivery medium RSS is part of the future of the web. However, RSS has always taken a back seat to other ways of capturing and engaging visitors to other tactics such as email. … Continue reading RSS is Still Important for Marketers