Avoiding SEO Mistakes and Finding the Right Agency

Great post that highlights a few of the mistakes that companies make when having to deal with SEO, but this is the highlight: The SEO Mistakes That Wiped Out 80% of My Organic Traffic: "The best marketing and SEO is done by a committed in-house team that builds real relationships with others in their niche. … Continue reading Avoiding SEO Mistakes and Finding the Right Agency

Affiliate Marketing After Coupons

Affiliate marketing as a mainstream channel is something we talked about a great deal in 2006 and 2007 when the industry was largely dominated by either email marketing or coupon marketing. It has been fascinating to watch the combination of social media and content marketing really transform the paradigm of affiliate marketing from faceless high … Continue reading Affiliate Marketing After Coupons

Affiliate Site Twitter Profile Pages

If you're using Twitter in conjunction with your other social media marketing plans for your affiliate site, don't forget the important aspect of the design of your Twitter Profile page. TheNextWeb has a nice practical guide for points to consider when doing so (it's aimed at brand marketing folks, but still applicable for performance marketers)... … Continue reading Affiliate Site Twitter Profile Pages