Shareist Renames Notebooks to Projects

Renaming Notebooks to Projects, Plus Copying Pages & Element Aliases: “This morning in Shareist, we are changing what we call Notebooks. When we started Shareist, the term Notebooks made sense, but as we added Inboxes, team collaboration, and other features, the metaphor started to fall apart.

We are now calling them Projects, which is a term that lends itself much more toward the direction that Shareist has gone. We think creating a project to manage a website, or a client, or a topic, makes much more sense. Each project has an inbox, and pages, a public website, and potentially a team of collaborators.”

 

Great news.

We use Shareist a great deal internally as a mixed Basecamp and Omnifocus.

That sounds wonky at first if you think of Shareist as something between Evernote and WordPress, but for us Shareist has been more of a project management system over the past few months than anything else.

The real beauty of Shareist is that it captures images, texts, videos etc from the web so easily and allows them to be ported out to the right place at the right time within the confines of certain projects (or what were formally notebooks).

It’s like Basecamp with social integration (and don’t bring up the bloated Hootsuite platform that is a total lock-in).

It’s great to see the Shareist team embracing a more pro-sumer future. I think there just might be something there for them as more and more companies and agencies will need the type of tools to do social and content marketing that are present in Shareist.

Twitter Analytics Now Open For All

We’ve been using Twitter’s official Analytics back-end with our clients since 2011. Previously, you had to participate in Twitter’s advertising program to get access but it seems as if Twitter has opened up Analytics for every user now…

Twitter analytics: Tool lets you see which tweets your followers are actually reading.: “Twitter user @bdconf noticed yesterday that logging into analytics.twitter.com brings up a page designed to help you get started advertising on the site. From there, clicking ‘analytics’ in the top menu bar allows you to view things like where your followers are located, who else they tend to follow, and how many people clicked on each of your recent tweets.”

 

Analytical packages are the meat and potatoes of our agency, so we’re excited that more people get a glimpse of what kind of data we work with in dealing with clients.

Specifically, Twitter Analytics do three nifty things:

– Help us understand how much website content is being shared across Twitter
– Allow us to see the amount of traffic Twitter sends to our clients’ sites or campaigns
– Measures the effectiveness of sharing buttons etc

Our normal client setup for a Twitter campaign also includes implementation with the awesome ThinkUp stats app (which goes much deeper into the data than Twitter Analtyics) as well as a custom shortened URL and stats flow through bitly. Of course, we tie that altogether with Google Analytics.

Facebook Adds Hashtags

Hashtags were “invented” or proposed for Twitter users way back in 2007 when we were still trying to figure out how Twitter worked and might work better. The hashtag caught on and has become an accepted part of global culture from uprisings to Super Bowls.

It’s no surprise to see the hashtag become part of the Facebook platform, and it would serve those of us using Facebook for marketing to make sure that we’re using hashtags to their optimal state in our campaigns:

Facebook Copies Twitter Again, Adds Hashtags: “Facebook today announced that it is bringing hashtags to its service, letting users add context to a post, indicate that it is part of a larger discussion, as well as discover shared interests. The company says hashtags have become ‘a vital part of popular culture’ and since it has seen users using them on the social network organically, it has decided to actually implement the feature.”

I’m excited to see what types of interactions this will open up with more users, especially in terms of discovery marketing.

This is potentially huge for advertisers.

“Every Day Do Something That Won’t Compute”

Go read the whole thing. Fitting for these times…

Manifesto: The Mad Farmer Liberation Front:

“Love the quick profit, the annual raise,
vacation with pay. Want more
of everything ready-made. Be afraid
to know your neighbors and to die.
And you will have a window in your head.
Not even your future will be a mystery
any more. Your mind will be punched in a card
and shut away in a little drawer.
When they want you to buy something
they will call you. When they want you
to die for profit they will let you know.

So, friends, every day do something
that won’t compute. Love the Lord.
Love the world. Work for nothing.
Take all that you have and be poor.
Love someone who does not deserve it.
Denounce the government and embrace
the flag. Hope to live in that free
republic for which it stands.”

Things We Love: WP to Twitter Plugin

You might have noticed that we do auto-posting of things on the blog here to our @harrelsonagency Twitter account. To do that, we use the awesome WP to Twitter plugin for WordPress:

WordPress › WP to Twitter « WordPress Plugins: “WP to Twitter automatically posts Tweets from WordPress to Twitter using your URL shortening service to provide a link back to your post from Twitter.”

That’s a great free plugin, but the paid version called WP Tweets Pro is even better:

Your PRO Marketing Tool for WordPress and Twitter: WP Tweets PRO: “What can WP Tweets PRO do for you? It takes the great posting capabilities already available to you in the free plug-in and expands them: allowing you to publish to different Twitter accounts for each author; to schedule up to 3 re-posts of your Tweet at an interval of your choice; and, with a delay between publishing and Tweeting, gives you the ability to review your tweets before they go out.”

We’ve been very happy with the ability to post up things and have them go out to individual author tweet streams automagically. Plus, the reposting of tweets is somewhat of a necessary evil in 2013 with the inundation of information.

For $30, that’s awesome.

If you’re on WordPress and looking for an easy to use plugin to help you manage Twitter, this is the one for you.

Free Isn’t Bad

Dr Drang nails it:

Free – All this: “I’m sure you’ve noticed the backlash against free internet services over the past couple of years. Not that there are fewer free services, just that a certain set of people have been arguing that we shouldn’t be using them. Their rallying cry is ‘If you’re not paying for the product, you are the product.’ This is considered a deep truth among the anti-free set. It’s certainly true, but it isn’t deep, and I’m not convinced it makes free services bad.”

Read the rest for great connections to services such as TiVo. “Free” has taken on a religious sentiment amongst many technologists, marketers and users that simply doesn’t hold up when you look up the numbers (or economies behind them).

Pew Report On How Facebook Bubble Is About to Pop

Middle school students I talk to frequently point to Instagram, Kik, Snapchat, WhatsApp or (increasingly) Twitter as their preferred social network over Facebook:

Teens, Social Media, and Privacy | Pew Internet & American Life Project: “Focus group discussions with teens show that they have waning enthusiasm for Facebook, disliking the increasing adult presence, people sharing excessively, and stressful ‘drama,’ but they keep using it because participation is an important part of overall teenage socializing.”

While Facebook did (wisely) acquire Instagram last year, the bleeding of usage is significant. Teens and the prized 18-24 demographic will continue to have a presence on Facebook as a namespace, but usage is the key demographic here.

Replacing demographics are much more ephemeral and harder-to-monetize situational networks like Kik or Snapchat.

Don’t Let the Sun Go Down on Google Reader

It’s inevitable, but still sad that Google is shutting down Google Reader rather than letting it (and its valuable API that allows so many services to use it for a syncing backend) die a long and gentle death.

The “social web” is a fascinating beast. When I first started blogging in 2002, I was enamored with the idea of having a domain name that reflected who I was and a place to put my ideas, pictures, scraps, polished pieces and serve as my home base of a digital footprint.

Geeks and folks on the web needed a way to stay in touch with updates from friends and people they were interested in. I experimented with Newsgator, FeedDemon, Liferea (LInux FEed REAder during my time using Ubuntu as my OS from 2006-2009) but finally settled with Google Reader as my hub of consuming online content.

In many ways, Google Reader was the first Facebook NewsFeed for nerds, geeks, web heads and those of us who cared about the web.

When 2006 – 2007 came and birthed Twitter and Facebook’s rapid growth, things changed quickly. The idea of having your own webspace was traded for the ability to leverage something like Twitter or Facebook’s growing user base for exposure. You didn’t have to explain feeds, that ugly orange RSS button or readers to your friends and family and you could just point them to your name. The walled gardens won.

Here’s a great post from Tantek laying out similar themes of loss-yet-optimism for a new hope:

On Silos vs an Open Social Web [#indieweb] – Tantek: “The answer is not to not ‘only [be] relevant to geeks’, but rather, reframe it as a positive, and be relevant to yourself. That is, design, architect, create, and build for yourself first, others second. If you’re not willing to run your design/code on your own site, for your primary identity on the web, day-in and day-out, why should anyone else? If you started something that way but no longer embrace it as such, start over. Go Selfdogfood or go home.”

This can easily be dismissed as one of those “first world problems” for geeks who care too much about whatever the open web happens to be. However, many many people still use the backend plumbing of RSS to do great things and change the world. You use RSS more than you realize anytime you do most anything on the web (outside and inside of walled gardens).

I’ll admit, this has definitely caused me to re-ponder my own web existence. This is a self-hosted WordPress blog, but my personal blog with my name on it at samharrelson.com is hosted through the awesome Shareist service that I love. Should I move that back to self-hosting so that I can self-dogfood?

One of the many things I’ll be pondering in the coming days as I think about the way the web is heading the next few years.

What Marketers Should Know About Facebook’s New News Feed

Excellent post and resources to ponder if you use Facebook for your performance marketing efforts…

Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know: “Facebook’s design changes make it much easier for Facebook users to tune out content from businesses and brands. Because this is the case, you need to give your fans even more incentive to check out their Following Feed to view your content so they can engage with it via Likes, comments, and shares, enabling you to show up in their friends’ All Friends Feed. This makes it even more critical that you post content that is compelling and sharable.”

via Steve Hall on Twitter

Spreading Too Thin on Social Sites

Spreading videos you’ve already made (and the ones you haven’t made yet) to social channels is one of the common sense things that many marketers don’t do well.

On top of that, making sure to do more than just link or embed your videos on sites as if you’re simply broadcasting is something most marketers just simply ignore.

Yes, spread your videos around but don’t just dilute your message online by blasting your posts or videos or podcasts everywhere… just as when you are learning in school, it’s better to go deeper than wider when applying social media strategies. Don’t have time for LinkedIn? Don’t post there. Think Twitter is silly? Don’t tweet. Have no clue why Pinterest is a big deal? Don’t pin.

Find the balance between spreading your content (posts, video, audio, pics etc) but don’t spread yourself too thin on sites that you’re not authentically using and engaging…

Leverage Your Existing Videos on Your Social Media Sites | SoMedia Video Marketing Blog: “LinkedIn, YouTube, Facebook, Google+ are all great places to post your videos—in fact I think LinkedIn and Google+ are going to be big destinations for online business video in the near future—which is the key point here: once you’ve created a video, you need to ensure you leverage it beyond your website. Don’t just hide it on your website, consider all the places where your target audience is online, stake your claim, and post the video there.”

via Tris Hussey on Twitter