Affiliate Panel at Web2.0 Expo

I’ll be speaking on a panel at the upcoming Web2.0 Expo in San Francisco. Lisa Picarille (Revenue Magazine), Stephanie Agresta (Affiliate Karma), Marc Levin (formerly of Yahoo) and Cam Blazer of DoubleClick Performics and I will be discussing responsible affiliate marketing strategies in a web2.0 world…

The Changing Landscape of Affiliate Marketing: Bloggers, Social Media and Online Merchants : Web 2.0 Expo San Francisco 2008 — Co-produced by CMP Technology & O’Reilly Conferences, 04/22/2008 – 04/25/2008, San Francisco, CA: “Affiliate marketing is a proven way to monetize online content, and emerging publishers know it’s important to maximize relationships with merchants. Merchants also derive value from the growth of the blogosphere and social media. Experts in affiliate marketing (representing the publisher, merchant and affiliate network perspectives) will explore how these new publishing paradigms use existing affiliate models, and further enhance strategies for monetization of blog and social media content.”

Should be a blast and will be the first time I’ll have spoken at Web2.0 Expo. Let me know if you’ll be there.

BTW, where is everyone staying? I need to “get a room.”

Free Full Pass to Affiliate Summit East

The Affiliate Summit team is having a mini-contest for a free pass to the Affiliate Summit East event coming up in Boston on Aug 10-12 just announced on Twitter…

Twitter / Affiliate Summit: Share an idea for Affiliate…: “Share an idea for Affiliate Summit by midnight tonight – if we use it, you get a free full pass for Boston http://tinyurl.com/3698wl”

If you do affiliate marketing on any level, this is a must-attend event. So, hop on this if you’re looking for a way to score a full pass.

Marketing to Millennials with Molander and the Gang

I did the Jeff Molander “Paying for Performance” podcast yesterday since the subject was on marketing to millennials (that age group born between 1980 and 1995). I was born in ’78 and share many characteristics of this much-stereotyped group, so I thought it might be fun to discuss.

Paying For Performance: “So who are these people and is what we hear in the media really true? To what degree and to what degree is this being over-sensationalized? What ARE the expectations of the people entering our workforce and are they out of line with those who are in need of hiring them?”

Here’s the mp3 for download, or you can head over to the site to listen to the stream.

Hot Trends is Hot Marketers Resource

gasbuddy.pngI’ve said time and again that I live my online existence through my feed reader (NetNewsWire on the Mac at the moment). Everything from email to Twitter messages from my favorite people flows into there.

One thing that I always enjoy checking is the hourly update of Hot Trends from Google search. For instance, GasBuddy.com was hot a few hours ago. Evidently there was a report on soaring gas prices here in the states and ways to save money at the pump..

Google Trends: gasbuddy.com, Mar 15, 2008

Of course, Ashley Alexandra Dupre (of Spitzer fame) is hot as well as the college basketball tournaments that precede March Madness.

hot trends
Uploaded with plasq‘s Skitch!

In other words, Hot Trends is a way for you to see what is hot all throughout the day in a convenient RSS feed. If you’re a keyword or niche marketer, the long time data is a gold mine for staying ahead of the curve and watching how fast certain topics, or keywords, go from being hot to cool.

Coming Back

As part of my settlement after leaving ReveNews, I get to retain the ownership of CostPerNews.

Welcome back, everybody. This place is going to fire up again. You ready to go?

Hope you stick around 🙂

Sam

CostPerNews FTW

If you’re here for affiliate or online marketing posts, you might also want to check out the revived CostPerNews site that I love so much and get to keep…

Cost Per News: “As part of my settlement after leaving ReveNews, I get to retain the ownership of CostPerNews.”

It’s going to be a blast dusting off the cobwebs and getting that place back in order. Join me?

Calacanis on GeekCast: Mahalo Affiliate Workshop

Shawn, Jim, Lisa and I did a special GeekCast (our weekly geek marketing podcast) today with weblebrity Jason Calacanis of Mahalo.

I think this is our best show yet and offered a ton of practical affiliate marketing advice along with the customary humor and irreverence.

GeekCast 9: Jason’s First Time : GeekCast.fm: “Lisa Picarille, Jim Kukral (Kurkal), Shawn Collins and Sam Harrelson were joined by Jason Calacanis for a 45 min long conversation about how Mahalo should incorporate affiliate and performance marketing monetization techniques. The conversation became a workshop applicable to any business looking to monetize content through the affiliate channel and has a high amount of practical value (as well as the normal ratholes and humor).”

Go have a listen on the GeekCast page or download the podcast mp3: