Discovery in Your Comments

Disqus keeps improving both as a commenting and discussion platform but especially as an advertising platform.

Disqus gets in right in a critical way. They aren’t selling their advertising strategy to only publishers or only advertisers. They also aren’t leaving out users.

Just as we talk of Discovery as a combination of three things (paid search, SEO and social media marketing), Disqus is using the term “Discovery” as the linchpin for their strategy towards both publishers and advertisers (and especially users).

From TheNextWeb:

In addition, it keeps on improving its algorithm to increase the targeting of the content it recommends. Relevance is key here; it means that publishers can boost page views and drive traffic to advertisers without annoying their readers. This is the challenge of Disqus’ model, but also its power, as it focuses on three parties at once: publishers, advertisers and users.

We’ll be experimenting with Disqus’ model in a few weeks with a new client and can’t wait to see the results. We’ll def report back when we have some hard data.

In the meantime, go explore how comments, discussion and user interaction can also mean a better experience for your business for you and the people you’re trying to have discover you.

Disqus Trackbacks

disqus trackbacks.jpg


Our long international blogging conundrum is over.

Disqus FTW!

Disqus Blog » New: Enable Support for Trackbacks in Disqus: “Go to the Configure tab and scroll down to General Settings. Check the box and let it do its thing. This is our support for standard Trackbacks. More fun Linkback implementations still to come.”

However, this only works for the JS plugin, not the API plugin. Sorry, Jangro (seriously, head over to Jangro’s blog to see why that matters to some).

Embargoes and The Rest of Us

Although I did win “Best Blogger” at the Affiliate Summit Pinnacle awards this year, I am by no means an A Lister. I live in North Carolina, I don’t blog 20 hours a day and I’ve never been on the Gillmor Gang (although Gillmor did comment on one of my posts a while back, which was neat).

So, I was a little surprised last month when I unknowingly broke an embargo regarding Disqus’ integration of Seesmic…

Disqus Now Has Seesmic Integration at CostPerNews: “Now, you can enable video comments through Seesmic integration with Disqus.”

I’m reminded of this because I was goofing around on Summize this morning and came across this back-and-forth between Robert Scoble and CenterNetworks’ Allen Stern:


Truth be told, I stumbled upon the new feature that morning while approving a comment and just before heading out on a flight. I thought it was curious, so I did what any blue-blooded American with a blog would do… I blogged it. I was almost late for my flight, but I thought it was a neat new feature that I wanted to share with my small yet devoted audience here.

When I landed later that day, I had a number of emails flood into the BlackBerry asking why I “went early” with the story and broke the embargo. I felt bad at first, but then I realized that I had blogged about a feature that was already there… how was that breaking anything?

If I had been aware of such an embargo, I would have definitely not posted the story until the approved time (I’ve honored dozens of them here) and really don’t see the need or gain from being able to yell “FIRST!” on TechMeme at this point (this blog has been around for a while, is comfortable in its little niche and is not meant to be on TechMeme anyway).

Moral of the story… if you’re a tech provider / merchant and you’re going to put a-listers under an embargo, don’t release the feature early so that z-listers like myself can see and blog about it.

Belated apologies to Robert, Allen, TechCrunch, etc for jumping the gun of a race I didn’t know I was running.

Disqus API Plugin To Be Updated Soon


Last week, Scott Jangro wrote a great piece comparing the Disqus API and Javascript plugins for blog integration.

Most people would just scratch their heads and say “so what?” but there are some pretty big implications for the behavior of the commenting plugin and how search engines see blog comments, etc.

“Search engines cannot see the comments rendered with the Javascript plugin. They do see the comments displayed via the API version of the plugin.

The Javascript implementation does have its benefits. In addition to ease of integration and feature updates, the fact that comment text is unavailable to search engines means that comment spam is rendered completely ineffective. There are other ways to accomplish this, and for now, I’m uncomfortable with using a full Javascript implementation.”

Plus, the Javascript plugin has all the new features that Disqus has been rolling out compared to the API plugin which has been seemingly neglected lately.

However, according to a tweet from Disqus’ Daniel Ha, that looks like things will be changing soon.

I look forward to switching over to the API plugin myself!

Disqus Now Has Seesmic Integration

Disqus continues to make blogging more enjoyable.

Now, you can enable video comments through Seesmic integration with Disqus. To turn this on, just head to the Configuration tab on the Disqus dashboard:


Give it a go in the comments if you’d like to test it out (you’ll see a “Record Video Comment” option).

I’m still not sold on the general concept of video commenting, but I know that some people prefer firing off a quick video rather than typing out a response. While I’d rather type out comments on most blogs, I do see tremendous value in encouraging people to participate in whatever way they feel comfortable.

Hats off to the Disqus (and Seesmic) team for making blogging fun again.

I Love Disqus

The comment solution I use here at CostPerNews is called Disqus. It’s fantastic and the best of both worlds for building a community out of your commenters.

Today, Disqus is announcing a new funding round and a slew of new (and very cool) features that enhances the platform:

Disqus Blog » Disqus releases Beta 2 – New features, lots of bug fixes, improved performance: “Bloggers are some of the most opinionated and vocal people out there. So when creating a product for bloggers, expect them to significantly shape the thing every step of the way.

Disqus is very much such a product. Late last week, we release what we dubbed Beta 2. That’s the label we’re giving to one of the biggest Disqus updates in a long time. And credit goes to you, wonderful Disqus user, for all the help in improving your favorite discussion service.”

So what’s new?

For one the forum look-and-feel is gone and replaced by very nice “Community Pages.” Everything is much more coherently organized and easier to browse. You can see the CPN Comments Page here for an example.

Disqus is also making it easier for commenters to create their own profiles and add social networks like Twitter, Facebook, LinkedIn to that profile fairly easily. Since the crowd here tends to be the same commenters, this could be a neat feature for this particular blog and help you get some traffic to your other social networking spaces. That profile travels with you to other blogs that use Disqus.

There’s lots of additional goodness on the backend for blog owners that I won’t bore you with, but it’s easier to configure the look and feel of the place and easier to bake in the Disqus comments into the originating blog.

For example, the biggest request I had was for a “Recent Comments” widget that would display new comments here on the blog that were reflective of the forum. That’s baked in now, thank goodness.

So, if you’re a blogger and looking for something to spice the place up and bring in extra functionality for your readers and commenters, I highly suggest Disqus.