WhatsApp

Facebook and Instagram’s New Social Good for Business Platform

Along the same lines of posts I’ve been making about authentic marketing outreach aimed at specific communities, causes, and moments… this isn’t just about crass capitalism.

Businesses, nonprofits, churches, community orgs, public officials etc need to be engaged in this sort of marketing messaging regardless of your political or religious affiliations but in respect of what your group’s ethos represents… super powerful:

Show up where and when it matters.With advancements in communication, moments create new avenues for marketers, planners and creatives looking to connect with these once-a-day, once-a-year and once-in-a-while moments. Find a moment like Giving Tuesday, Ramadan or Pride Month when your business can connect with customers and communities who share the same values.

Source: Social Good for Business: Facebook Resources to Make an Impact | Facebook for Business

The Next Social Network is Private Messaging

https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-for-social-networking/10156700570096634/

Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication. There are a number of reasons for this. Many people prefer the intimacy of communicating one-on-one or with just a few friends. People are more cautious of having a permanent record of what they’ve shared. And we all expect to be able to do things like payments privately and securely.

Not saying I called it, but I called it. Look to WeChat for how we’ll be doing “social networking” here in the US within the next 5 years.

Twitter completely flopped and missed the ball by not shipping a DM app.

Walking Away from $850 Million

Fascinating story of morals, standing up for your beliefs, and watching others ruin what you created…

Under pressure from Mark Zuckerberg and Sheryl Sandberg to monetize WhatsApp, he pushed back as Facebook questioned the encryption he’d helped build and laid the groundwork to show targeted ads and facilitate commercial messaging. Acton also walked away from Facebook a year before his final tranche of stock grants vested. “It was like, okay, well, you want to do these things I don’t want to do,” Acton says. “It’s better if I get out of your way. And I did.” It was perhaps the most expensive moral stand in history. Acton took a screenshot of the stock price on his way out the door—the decision cost him $850 million.

— Read on www.forbes.com/sites/parmyolson/2018/09/26/exclusive-whatsapp-cofounder-brian-acton-gives-the-inside-story-on-deletefacebook-and-why-he-left-850-million-behind/amp/

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