Is Mobile Advertising Viable (Even Before Google)?

Google’s announcement of it’s mobile advertising platform and partnerships (“Android”) yesterday raises quite a few questions about the future of mobile as a computing platform. Instead of going the route of a desktop operating system, is Google putting its eggs into the mobile basket?

Consequently, since Google is an advertising company at the end of the day, is mobile the next brave new world for contextual monetization of users now that Google has conquered the search and intention engines?

And what about the smaller companies who are making forays into the mobile world of performance advertising? Do they stand a chance once the Google mobile operating system is up and running on millions of phones and serving up highly relevant contextual advertising based on years of user data?

Shawn Collins has a post about one such company throwing their hat into the pre-Google mobile ring, Ads-Click. Will companies attempting to stake a claim in the performance marketing and advertising world such as this or AdMob be eventually stomped by the Google behemoth or are they playing their cards right for getting into the ring early?

Ads-Click, a solution for search and contextual advertising, unveiled Ads-Click Mobile today. Ads-Click Mobile is a mobile advertising platform that offers a cost-per-click (CPC) pricing option to advertisers.

CPC is made possible because the Ads-Click Mobile tool includes an easy process for any organization to quickly create its own mobile landing page, which is hosted by Ads-Click. The tool also enables the creation of multiple banner ad formats and more sophisticated targeting methods than competitive offerings.

Ads-Click Mobile Launches | Affiliate Marketing Blog by Shawn Collins

Zen and the Art of Affiliate Linking Maintenance

How many links are too many links on an affiliate site?

Is there such a thing as "link saturation" (a term I’ve heard more than once at the bar during Affiliate Summit)?

While this "how-to" on effective linking doesn’t explicitly mention affiliate marketing, it’s still a good exercise in keeping things nice and neat (#10 and #11 are interesting points for affiliates).

But enough about the history of the hyperlink. How can we use them effectively in the here and now? I thoroughly enjoyed Philipp Lenssen’s recent link usability tips. I liked it so much, in fact, that I’m using it as a template for a visual compendium of link usability tips– the art of hyperlinking.

Coding Horror: Don’t Click Here: The Art of Hyperlinking

Get RSS in Your Email Inbox with SendMeRSS

SendMeRSS

The once popular R-Mail has been rebranded by its new owner (NBC Universal) as SendMeRSS.

If you’re a marketer reading blogs or if you’re a marketer interested in leveraging the power of RSS for your campaigns, the feed-to-email route may be the way for you to go since utilizing a feed reader (such as Bloglines, Google Reader, Newsgator) is not always the most popular way to consume feeds.

Send Me RSS is a a free service that lets you read your favorites RSS feeds in your email inbox just like any other email messages. Similar services are offered by FeedBlitz and FeedBurner (now part of Google).

Send Me RSS (available at sendmerss.com) is actually an upgraded version of R-Mail that was developed by Randy Morin and later acquired by NBC Universal. The domain r-mail.org now redirects to sendmerss.com.

Read RSS Feeds In Your Email Inbox with Send Me RSS | India Inc | Digital Inspiration

CPN Turns 1 Year Old

birthdaycake.jpgHard to believe, but this little blog is a year old this week.

So, I decided to bring it back after a few weeks on hiatus.  I’ve missed blogging here and participating in some of the 50+ comment debates we got into in the past.

Starting today, I’ll be jumping back into the 3-5 post a day routine and plan to do some live blogging from this week’s BlogWorldExpo in Las Vegas.  I’m speaking with The Conversation Group‘s Stephanie Agresta on Friday afternoon on the topic of affiliate marketing and social media issues, so if you’re in Vegas come by for that… should be fun.  Or if you’re in Vegas and just want to grab a coffee, beer or something stronger you can email me (sam@costpernews.com) or give me a call (803.413.6834).

Looking forward to year two of CPN!

Google and The Quest for Information Archiving

I’m imagining a future 3,000 years from now when scholars and archaeologists attempt to put together the scattered fragments of our digital cuneiforms like we attempt to do today with the scant remains of Mesopotamian cultures from the past that were just as vibrant as ours. 

I wonder how far Google will get before the barbarians invade and the library is burned?

As early as the third millennium B.C., Mesopotamian scribes began to catalogue the clay tablets in their collections. For ease of reference, they appended content descriptions to the edges of tablets, and they adopted systematic shelving for quick identification of related texts. The greatest and most famous of the ancient collections, the Library of Alexandria, had, in its ambitions and its methods, a good deal in common with Google’s book projects. It was founded around 300 B.C. by Ptolemy I, who had inherited Alexandria, a brand-new city, from Alexander the Great. A historian with a taste for poetry, Ptolemy decided to amass a comprehensive collection of Greek works. Like Google, the library developed an efficient procedure for capturing and reproducing texts.

Onward and Upward with the Arts: Future Reading: Reporting & Essays: The New Yorker

My Cousin’s Death in Afghanistan

David was my cousin, but functioned more as a brother.  While growing up, there wasn’t a week that went by when we didn’t see each other.  We spent countless hours reading comics, drawing comics, watching Beavis and Butthead, playing with GI Joe’s and re-enacting our Transformers scenes in the backyards.  He was always Superman and I was always Batman.

My favorite memory of David?  The day we decided to walk to the comic shop a few miles from his house without telling anyone when we were 12 or so.  To make matters worse, he had just had surgery on his toe, so he was on crutches.  My dad finally found us walking the streets (we made it to the comic shop!) a few hours later and drove us home. 

I love you, David… can’t tell you how much we’ll miss you.

A Marion soldier serving in Afghanistan has died in action, his family confirmed Tuesday.

Staff Sgt. James David Bullard, 28, was serving with the Army National Guard 1st Battalion 263rd Cavalry (Reconnaissance, Surveillance, and Target Acquisition) S.C. National Guard Unit B Company based in Dillon, his brother-in-law Harold Caldwell said.

Marion soldier killed in Afghanistan – News – South Carolina Now (SCNow.com)

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