Hot Trends is Hot Marketers Resource

gasbuddy.pngI’ve said time and again that I live my online existence through my feed reader (NetNewsWire on the Mac at the moment). Everything from email to Twitter messages from my favorite people flows into there.

One thing that I always enjoy checking is the hourly update of Hot Trends from Google search. For instance, GasBuddy.com was hot a few hours ago. Evidently there was a report on soaring gas prices here in the states and ways to save money at the pump..

Google Trends: gasbuddy.com, Mar 15, 2008

Of course, Ashley Alexandra Dupre (of Spitzer fame) is hot as well as the college basketball tournaments that precede March Madness.

hot trends
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In other words, Hot Trends is a way for you to see what is hot all throughout the day in a convenient RSS feed. If you’re a keyword or niche marketer, the long time data is a gold mine for staying ahead of the curve and watching how fast certain topics, or keywords, go from being hot to cool.

Coming Back

As part of my settlement after leaving ReveNews, I get to retain the ownership of CostPerNews.

Welcome back, everybody. This place is going to fire up again. You ready to go?

Hope you stick around 🙂

Sam

CostPerNews FTW

If you’re here for affiliate or online marketing posts, you might also want to check out the revived CostPerNews site that I love so much and get to keep…

Cost Per News: “As part of my settlement after leaving ReveNews, I get to retain the ownership of CostPerNews.”

It’s going to be a blast dusting off the cobwebs and getting that place back in order. Join me?

Calacanis on GeekCast: Mahalo Affiliate Workshop

Shawn, Jim, Lisa and I did a special GeekCast (our weekly geek marketing podcast) today with weblebrity Jason Calacanis of Mahalo.

I think this is our best show yet and offered a ton of practical affiliate marketing advice along with the customary humor and irreverence.

GeekCast 9: Jason’s First Time : GeekCast.fm: “Lisa Picarille, Jim Kukral (Kurkal), Shawn Collins and Sam Harrelson were joined by Jason Calacanis for a 45 min long conversation about how Mahalo should incorporate affiliate and performance marketing monetization techniques. The conversation became a workshop applicable to any business looking to monetize content through the affiliate channel and has a high amount of practical value (as well as the normal ratholes and humor).”

Go have a listen on the GeekCast page or download the podcast mp3:

Yahoo Just Got Cool Again

Yahoo is embracing semantic web standards / microformats…

Yahoo Embraces The Semantic Web – Expect The Internet To Organize Itself In A Hurry: “What does all this mean? It means we can expect the web to get itself organized, in a hurry. At stake is a significant amount of traffic from Yahoo search, and anyone else that may choose to build applications on top of this data.”

In other words, all those random social networks and places of content creation that you have joined or participated in (MySpace, LinkedIn, blogger.com, etc) are going to be more easily incorporated into Yahoo search because the data will be properly structured on the backend.

This is huge and has been a coming avalanche one snowflake at a time.

Hats off to Yahoo and all the open standards evangelists like Chris Messina that have made this happen.

Updated: Marshall Kirkpatrick has a great piece about what this all means on RWW

Amazon, Affiliates and Facebook

TechCrunch is reporting on a new set of Facebook Apps from Amazon.com. First, let me say that I absolutely love Amazon.com and it has changed how I buy everything from toilet paper to music (the DRM-free mp3 store kicks iTunes’ butt) to toys to electronic gear.

In no small way, that game changing is due to the feedback and product reviews from actual purchasers and users. They still make a big difference if I’m torn between two competing products. Even if I’m at a physical store like Best Buy, I’ll often browse to Amazon on my mobile and do some quick research on the fly before a purchase.

So, it would be killer if Amazon could or would integrate its associate program with this new Facebook app…

Amazon’s Latest Product Launch is a Couple of Facebook Apps: “Amazon has now officially joined the Facebook craze. It has launched two of its own Facebook applications: Amazon Giver and Amazon Grapevine.

Amazon Giver shows your Amazon wishlist on your Facebook page. Of course, there are more than a dozen apps on Facebook that already let you do that, but only Amazon Giver lets your friends actually buy those gifts for you without leaving Facebook. Ah, distributed commerce. Your friends can also click on a recommendations tab that creates Amazon product recommendations based on interests reflected in your Facebook profile. So if you are ‘fan’ of The Killers, it might recommend one of the band’s CDs. If you are a ‘fan’ of a soccer page, it might recommend a soccer ball. It also provides recommendations for your friends, conveniently listed by closest birthday.”

Think it’ll happen? I’m not so sure, but this would be a very steady revenue stream for Amazon and influencers who use Amazon and Facebook.

I’m chalking this one up to a possible “affiliate marketing future” paradigm, even if it is the old skool Amazon program.