Last Updated on June 13, 2013
Impressive stats from Google as reported in a new eMarketer study…
Google Takes Home Half of Worldwide Mobile Internet Ad Revenues – eMarketer: “Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars spent globally, according to eMarketer’s first-ever figures on worldwide digital and mobile advertising revenues at major internet companies.”
Equally impressive is Facebook’s growth from a non-existent program in 2011 to having a small-but-significant chunk of mobile ad revenue in 2013 and beyond.
We’ll see if that holds as more competitors such as Twitter and Pandora (I did a double take there as well, but click through to see all the stats) continue to climb.
It’s no wonder why Apple wants to get into the mobile ad game.