14 Degrees of Visibility

Brinton charts 14 degrees of visibility all the way from black type on a yellow background (the most legible) to blue type on red (the most offensive). This research is certainly nothing new today, but gets you thinking about how the theories have been exercised. Take, for example, the classic hazard symbols, or street signs—they … Continue reading 14 Degrees of Visibility

Parents Want to Know: Why Doesn’t iPad Have Multi-User Accounts Yet?

It absolutely baffles me that there is no “Parent Mode” on iPads for adding multiple logins. Amazon does it insanely well with its FreeTime offering (my kids love it) on both Kindle DX tablets as well as “regular” Kindles. Android does it well and allows for parents to easily set up multi-user accounts on one … Continue reading Parents Want to Know: Why Doesn’t iPad Have Multi-User Accounts Yet?

Lower Salary Potential

I’ll take my Religion major any day… USC considers charging different tuition for some majors | The State: “‘Look at what it costs to deliver an engineering degree than it does to deliver a philosophy degree,’ USC President Harris Pastides told trustees Tuesday. ‘Yet these two students pay the same amount of tuition.’ After the … Continue reading Lower Salary Potential

Authenticity, Social Media, and Presidential Candidates’ Digital Strategy

Mod lineup includes Tablet @tigmobtablet, Mobile @tigmodmobile, and Laptop @tigmodlaptop shown here in cognac. Designed to house your daily gear – also a fantastic inflight companion. #tigmod A photo posted by THIS IS GROUND (@thisisground) on Dec 14, 2015 at 8:27am PST //platform.instagram.com/en_US/embeds.js I think we have two different definitions of “authenticity,” especially as it … Continue reading Authenticity, Social Media, and Presidential Candidates’ Digital Strategy

A Second Life? Virtual Reality’s Coming Impact on Marketing

Emotion + Experience = Marketing I do wonder about the scale of virtual reality. With Google investing in Cardboard, and Facebook spearheading Occulus Rift development, there is certainly a case to be made for mainstream adoption. Of course, there was once such hype around Second Life as well. Interesting read from Mike Elgan… How Virtual … Continue reading A Second Life? Virtual Reality’s Coming Impact on Marketing

Gender Equality Reflected in Pantone’s 2016 Color of the Year

This might make Franklin Graham’s head explode, but I think it’s a good move to associate design with “politics” and assert the relevance of seemingly mundane things such as color choices to cultural conversations: Pantone Color of the Year 2016 – Rose Quartz and Serenity: “Joined together, Rose Quartz and Serenity demonstrate an inherent balance … Continue reading Gender Equality Reflected in Pantone’s 2016 Color of the Year

Religion’s smart-people problem

Religion’s smart-people problem: The shaky intellectual foundations of absolute faith – Salon.com: “But we shouldn’t be deceived. Although there are many educated religious believers, including some philosophers and scientists, religious belief declines with educational attainment, particularly with scientific education. Studies also show that religious belief declines among those with higher IQs. Hawking, Dennett and Dawkins are not outliers, and neither is … Continue reading Religion’s smart-people problem