Brinton charts 14 degrees of visibility all the way from black type on a yellow background (the most legible) to blue type on red (the most offensive). This research is certainly nothing new today, but gets you thinking about how the theories have been exercised. Take, for example, the classic hazard symbols, or street signs—they each use the most visible color combinations per Brinton’s chart.
via This 1939 Chart Explains How Color Affects Legibility | Fast Company
It absolutely baffles me that there is no “Parent Mode” on iPads for adding multiple logins. Amazon does it insanely well with its FreeTime offering (my kids love it) on both Kindle DX tablets as well as “regular” Kindles. Android does it well and allows for parents to easily set up multi-user accounts on one device. Even Chromebooks do it well with managed user accounts (which is what we use for the kids’ laptops in our house).
I’m guessing the “buy an iPad for your kid if you don’t want them messing with your enterprise business files!” mentality of Apple has served them well.
Once Apple does enable multi-user or managed user accounts, people will laud Apple with a technological breakthrough despite the intentional foot dragging to cause more iPad sales.
iOS 9 iPad multi-user feature coming alongside split-screen apps | BGR: “However, the feature won’t launch with iOS 9.0 this fall, but sometime after that. Apparently, multi-user support is still in development, and might not be unveiled at WWDC next week.”
Nope, not yet.
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Elisabeth and Merianna talk about when your writing is ready to reveal to someone else. They talk about the danger of releasing it too soon when you haven’t had enough time to mold it and shape it. They also discuss that if you put your writing out there too soon, then it’s going to impact the writing itself.
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This week, Thomas Whitley and Sam Harrelson examine the
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“YouTube isn’t just a place for brands with primetime budgets, it has become a powerful tool for small and medium businesses too. If it works for Homer Simpson, it can work for you. YouTube video ads help your small business succeed on the web, just like Mr. Plow.”
Well played, Google.
But they are right… I’ve been seeing great results with client YouTube ads (it takes a little more know-how and technique than typing with 8 total fingers, but the results are out there).
I’ll take my Religion major any day…
USC considers charging different tuition for some majors | The State: “‘Look at what it costs to deliver an engineering degree than it does to deliver a philosophy degree,’ USC President Harris Pastides told trustees Tuesday. ‘Yet these two students pay the same amount of tuition.’
After the board meeting, Pastides said he could see lowering the price tag on humanities majors, such as history, which have lowers salary potential.”
Our university system is a broken diploma / tuition factory that is breaking the backs of our young people who think they have to have a degree in order to have a “good job.”
Our democracy will suffer.
Interesting to see the first company utilize Facebook Messenger for customer service, but it’s not the first instance of companies using messaging platforms such as WeChat to do so…
Rogers offering customer service via Facebook Messenger | Marketing Magazine: “Rogers claimed to be the first telecom company in the world to offer customer care via Messenger. Representatives from the two companies first met earlier this year, said Deepak Khandelwal, chief customer officer with Rogers.”
As I keep saying, messengers (Messenger, WeChat, iMessage, Hangouts, Line, Snapchat etc) are the future of social interaction on the web, so this is a big first step in North America (already happening in Asia just as texting, emoji etc developed there first).
Twitter needs to get its Direct Messaging app and product out there. Quickly.
//platform.instagram.com/en_US/embeds.js
I think we have two different definitions of “authenticity,” especially as it relates to marketing…
Marketing Strategy – Ranking GOP Presidential Candidates According to Digital Strategy : MarketingProfs Article: “Donald Trump takeaways: Use social media to be controversial and troll the media—it’s the most cost-effective way to get mainstream media mentions. Obviously, you want to protect your brand with integrity—a line that Trump has crossed a few times—but don’t be afraid to side with unpopular beliefs or call out someone. People are starving for more authenticity.”
From marketing or digital strategy standpoints, there are certainly anecdotal insights businesses and groups can glean from the current crop of GOP candidates for the 2016 election.
This conclusion about Trump’s campaign raises a much needed question about the nature of social media marketing as it relates to authenticity, however. It’s a question I frequently get from clients, especially in the beginning stages of a campaign.
My take is that “authenticity” as a social media tactic involves more than just one way trolling towards something like the media. It means more than being controversial, glib, or quick-to-the-point (especially as a business). Instead, the authenticity that the author says people are starving for has more to do with communicating an experience that is possible.
That is most frequently accomplished by incorporating visual imagery with precise text. So, if you’re looking for authenticity to drive part of your marketing campaign, look to Instagram.
A few examples of product-oriented companies that do a good job of using authenticity on Instagram as part of their marketing are ThisIsGround and Bexar Goods. You can see the types of “lifestyle products” I enjoy viewing and interacting with on Instagram… but I’ve made quite a few purchases from both companies as a result of their marketing there. Or take Newspring Church here in South Carolina… they do a great job with their design, sites, social media campaigns, and Instagram by telling their story and giving glimpses of what it’s like to participate there.
If you’ve been in the public eye for thirty years, have billions in the bank, and once appeared on a network reality show… troll the media in search of authenticity.
If you’re looking to build a successful business or expand your organization or group, then think long and hard about the concept and how you might be able to use social media to showcase glimpses of the experiences that you offer.
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Elisabeth and Merianna are reunited and it feels so good! They discuss finding reason, meaning, and purpose in writing in decisions we make as writers. They also discuss creating purposeful pauses rather than head-scratching confusion. They also ask how can I revise to achieve the effect I want in the reader?
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Thomas Whitley and Sam Harrelson discuss domestic terrorists and the Carolinas, the myths of American Progressivism, creation stories, Trump’s views of citizenship, hate licenses, and the soft cultural underbelly of fear.
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