Don’t Hold Up Signs on the Internet…

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We’ve all seen them before and I’m seeing more and more of them now that the Holiday Season is upon us (and today is “Giving Tuesday”).

I know I’ve seen a number of well-intentioned pictures of people holding up signs to support a specific cause on social networks this winter. A large number of those, especially on Facebook, have been churches and religious groups.

I hate to be Donald Downer, but be careful with such postings, especially if they include your face. It’s very (very very) easy to take those and do less-than-well-intentioned things with the images after they’re found via Google Image Search or a Twitter Search or Instagram hashtag search etc.

You’re not Michelle Obama, but that doesn’t mean that your own perception of your network size (or good intention) protects you from the wilds of the internet in 2016 and beyond…

Michelle Obama gave the Internet a sign—here’s what it gave back: “But once Reddit got ahold of the photo, its users—well-known for hosting Photoshop battles such as this—went wild adding anything and everything to the blank page”

So be careful, or you could be espousing something you probably wouldn’t agree with.

Episode 15: Thinking Out Loud 92: Let’s Talk About Self-Editing – Thinking.FM

Elisabeth is joined by author Stacy N. Sergent this week (Merianna is out for family leave) to talk about great pups, NaNoWriMo, writing as a lonesome experience and also a communal experience, the role of editing, and the psychological flow of being a writer.

The post Thinking Out Loud 92: Let’s Talk About Self-Editing appeared first on Thinking.FM.

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My Favorite Music Steaming Service(s)

I agree with the post linked here… Spotify:

Spotify Is the Best Streaming Music Service: “As countless Rdio fans sit back helplessly as their accounts go dark, it’s time to be blunt. Spotify continues to outpace its growing army of competitors, and if you’re going to spend money on a streaming music service, you should sign up for Spotify Premium. Or save a few bucks and get the free version, because it’s pretty damn great, too!”

HOWEVER! I will include the caveat that I love Google Music’s ability to upload my own music and my wife and I (and our newborn and kids) make great use of the uploaded music on Amazon that powers our family’s Echo. Don’t get me started on my 10 year old (heavily) curated Pandora station which makes me pay for Pandora One every year.

It’s a hard-knock-life for us streamers.

But yeah… Spotify at the end of the day.

Becoming Entreprenuerial In Your Profession

Earlier this year, my good friend Thomas (a PhD candidate and officiant of my marriage) wrote a very timely post about his decision to blog despite some who advised otherwise…

Why I Blog — Thomas J. Whitley: “Though many academics have resisted the move toward ‘branding,’ it has long been a part of academia. One’s credentials, what they’ve written, and where they’ve taught make up their brand and determine, to a large extent, who reads them, who assigns them, and who thinks of them for panel invitations and professional society nominations. Branding has only become more important with the ubiquity of information readily available on the internet.”

Whether you’re a teacher, preacher, business, nonprofit, politician, or insurance salesperson… you should blog.

“Giving away” your knowledge results in so many worthwhile returns.

Trust me.

Fusion’s 8 Person Snapchat Team

Fusion is a popular “millennial” lifestyle news / site and has a team of 12 devoted to Snapchat, Vine, and Instagram (8 alone for Snapchat).

I talked about the how’s / why’s news and lifestyle sites are devoting such resources to these networks recently, and this is further validation:

Fusion’s got a 12-person distributed news team: “The digital news site and cable network for millennials on Monday announced a new team to create stories and videos meant to be read and watched exclusively on social platforms. The social newsroom of 12 people includes eight who are focused on Snapchat alone. Others work on Instagram and Vine. Fusion hired Laura Feinstein, a former editor in chief of Vice’s Intel-backed Creator’s Project, to lead the group.”

“News” as we know it in its commodified post-industrial state is changing its delivery mechanism on an increasing pace from newspaper to newspaper delivery to radio to television to cable to the web to social networks to messaging…

Should You Use WordPress.com or Host Your Own WordPress Site?

I am often asked by Harrelson Agency clients and potential clients if they should use a WordPress.com site or have us build and host a WordPress site for them. Money is often a main concern, as you can pay $100 – 120 a year for a pretty solid WordPress.com site without much fuss. A hosted WordPress site can cost anywhere from a few hundred dollars to thousands of dollars in building costs, and more for hosting and programming. As with anything, discuss the costs upfront with the agency or company building your site if you go the self-hosted route.

There are advantages to the “set it and forget it” style of a WordPress.com website financially, but there are also a few other variables to consider if you’re looking to have a serous presence on the web and translate that into bigger goals for your company. Remember, WordPress started off as a blogging platform. While you can manipulate a WordPress.com site into a more “professional” looking business or church or group site, it’s not always easy depending on your needs and skill level.

If you do self host, you can use custom / commercial themes, plus all other free themes that exist. You can modify, customize, or do anything that you’d like with your site. With WordPress hosting, you’re limited to a set of free themes that exist in the theme repository. Also, you can’t modify the CSS or other codes within the theme. If you’re looking to customize the site with scripts and customizations (as an author / speaker / consultant / business etc) it’s definitely advantageous to be on your own server. This includes everything from being able to do custom embeds of media to accepting payments to contact forms etc.

Simply put, there are (often mission-critical) things you can’t do with WordPress hosted sites that you can do with a self-hosted site.

Plugins are also a big deal, especially as the web matures. You can upload any free, paid, or custom plugin that you want with a hosted site. This allows you to really maximize WordPress’ potential as a content management system and expand that functionality. With a WordPress.com site, you’re not allowed to upload any free, paid, or custom plugins. Everything from search engine optimization (especially needed in 2015) to handling social media sharing to newsletter delivery to some really cool media handling plugins to how your site displays posts etc are covered. Here are a few popular plugins, but I have a standard 10-15 that I typically install on a new site and highly recommend for flexibility and security and making WordPress more than just a blogging platform.

Of course, spending $99 once a year is a nice idea and provides a sense of regular expense if you’re looking into a WordPress.com site with ads turned off and a custom domain (and a little extra storage). There is a higher initial cost for a WordPress hosted site (typically anywhere from $2,000 to $35,000 for most group, church or business sites depending on many variables). However, the cost of a self-hosted WordPress site over the span of a few years evens out and you get a much “nicer” custom experience that is built around your own brand. This also frees you up from being shackled to whatever changes WordPress.com might or might not make as it evolves as a commercial arm of the larger WordPress ecosystem, as we’ve seen just this week … although the changes are all very positive this time. I’ve never had a client want to go back to something like a hosted service after they realize the options available and how the site “pays for itself” over time.

Maintenance is a very big concern for security and speed reasons these days, or at least it should be an absolute top priority. That does require that you keep your site updated, have backups, keep SPAM controlled and keeping your site optimized. That’s something we do for clients, of course. WordPress.com frees you up from that worry or need for maintenance, so that’s a plus for that side of things. However, like everything else, it’s a tradeoff between convenience and the ability to make something truly “your own” in terms of appearance and functionality.

The biggest point I always make when comparing what we can do with what WordPress.com hosting offers is that I believe you really cannot maximize the potential of your site / blog / online presence / long term branding unless you have access to the additional functionality of plugins and the ability to maintain custom modifications (and get down to the nitty gritty code based level allowing for you to make the site look and act like you’d like for it to). Being able to take payments, offer audio / video / text media downloads etc are all big benefits of what we offer with a self-hosted site, but the biggest benefit is that it’s “your” site and belongs to you, whatever may come down the road.

Edit PDFs stored in Dropbox from iPhone and iPad

Dropbox just killed a cottage industry of PDF editing apps for me (and I’ve spent lots of money on iOS apps trying to find the right PDF editor for commenting and signing that connect to Dropbox):

Now you can edit PDFs stored in Dropbox from your iPhone and iPad | Dropbox Blog: “With the latest versions of the Dropbox and Acrobat Reader iOS apps, you’ll be able to annotate and comment on PDFs stored in Dropbox, right from your iPhone or iPad. Just open a PDF from the Dropbox app and tap the ‘Edit’ icon, then edit or electronically sign the PDF in the Acrobat Reader app. All your changes will save back to Dropbox, so you and any collaborators will have the latest version.”

You have to have the Adobe Acrobat app installed on your device as well, but that’s not a big hinderance.

I noticed the desktop integration between Dropbox and Adobe while working on a PDF in Acrobat earlier this week, so it’s nice to see that carry over to the mobile experience.

For all the “Dropbox is doomed!” blog posts a few weeks ago, it’s still a critical part of our agency workflow. This only helps reinforce that.

Why WordPress Still Matters

Good thoughts from Om here about the place of having your own website (whether it’s at WordPress.com or a self hosted WordPress installation for more flexibility) and feeding the beast:

Some Thoughts on the New WordPress.com and Mac App – Om Malik: “Most of those platforms are built to be silos, Facebook and Instagram being the worst offenders. Their approach is a threat to the open web as much as the rise of the app-centric internet. As someone who feeds the monster, I should have the ability to keep a copy of what I create. To stay relevant, WordPress.com has to become not only a publishing tool but also a means for me to route my sharing. Its role is that of an information router. I am looking forward to what talented developers do with the new capabilities of WordPress.com.”

Will our selfies survive us?

We like to think pictures that we take (of ourselves and other things) digitally are eternal and won’t disappear into the digital abyss. 

However, is that true it will our JPGs and PNGs (not to mention associated metadata) slip into the digital dark age canyon we’re construction for our ancestors?

“If only they had used more permanent materials” our archaeologists lament about the past. I imagine that will be a similar lament in the future.