“Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.”
I’m skeptical of these sorts of reports generally, but SME does a good job of presenting digestible data. There are certainly some good takeaways here for businesses of all sizes, nonprofits, and churches looking to do more with their social media profiles.
The PDF download is free.
In our tenth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts.