My clients often don’t realize that Facebook, Instagram or Twitter place content directly in front of users eyeballs based on when things are posted.
We live in the “attention” era and you have to not only produce worthwhile content to get noticed but also maintain interest and relationship.
Three main factors determine what you see in your Instagram feed:
Interest: How much Instagram predicts you’ll care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
Recency: How recently the post was shared, with prioritization for timely posts over weeks-old ones.
Relationship: How close you are to the person who shared it, with higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.