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Ad Spending Predictions Dire (But What About Peformance?)

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It puzzles me that “online ad spending” and “online marketing” are seen as one large homogeneous block by pundits and analysts.

Surely, this sort of thing is true for the Madison Ave crowd that relies on display and CPM advertising/marketing for their bottom lines:

eMarketer Cuts 2009 Projection for Online Ad Spend to Single Digits | Epicenter from Wired.com: “The revised projection data puts online ad spending at $25.7 billion in 2009 — a mere 8.9% over the $23.6 billion that will be spent this year and down from the 14.9 percent estimate it made only three months ago. In 2010 eMarketer estimates growth will barely return to double-digits — 10.9 percent — and that it will not be until 2013 before it hits 13.5 percent.”

However, what about performance marketing?

I have a feeling that as the economy continues to sour with no end in sight, performance marketing will increasingly be the “goto” for large companies and advertising agencies seeking shelter from the storm.

Nonetheless, I’m daily puzzled at why this isn’t happening sooner.

dammit, thomas makes me want to post here more than my real blog.

i should probably be doing that anyway being that this is my secret blog and all.

it’s been a while.

back.

working on some music for you. more to come.

Web3.0 Will be Focused on Doing Business, Not Marketing

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Can’t argue much with this assessment from Razorfish:

Razorfish issues last rites for Web 2.0 – iMediaConnection.com: “‘Web 3.0 will be much more focused on business solutions and less on marketing communications,’ he says. ‘We’re at a point now where you take all of these tools — websites, search, mobile, targeted ads — and put them together in an integrated fashion.'”

Although, I’d throw in web3.0 will be all about Track. No, seriously.

Head over to iMedia to get the full discussion.

Good Sales & Marketing Wins

I’m not a huge fan of business books, Seth Godin, teleseminars, sales letters, etc.

However, I just listened to this podcast from Jim Kukral with Matthew Scott and it’s really good.

If you’re looking for some info-business type stuff to listen to over the weekend, I highly recommend checking this out:

Podcast: Good Sales & Marketing Wins!: “The Biz Web Coach talks with sales and marketing veteran Matthew Scott of LifesWorkGroup.com about how you can become a better salesperson and marketer. “