I have a proposal for anyone interested… I want to bring together a number of different insights into a specific question brought up over and over on the Molander/Ms. X podcast and in the debate raging in the comments below. It’s a question that I’ve been pondering for about three years since I was there … Continue reading A Modest Proposal: Homework Assignment for Readers (Due Friday)
If you have attended any of the adtech’s or Affiliate Summit or the DMA’s over the past four years, you have certainly witnessed the proliferation and explosion of CPA networks in the online marketing industry. Where did they come from? Why are they here? Should you as a merchant, affiliate manager or program director be … Continue reading CostPerNews Special: Are CJ and Linkshare Worth Their Salt?
Do a search for “co registration.” It can be a scary thing. Consumers have complained voraciously. As Wayne Porter and the brilliant Jan Hertsens point out, there are also serious security concerns over these types of offers. Nevertheless, companies have made millions on co registrations in the CPA network space. Not only that, but new … Continue reading End of Co-Registration Craze in CPA Marketing?
Today brings the launch of another partnership marketing network, AllAdSpace.com. However, this network is putting a twist on the common notions of what being a network means. As more of these networks launch, what sorts of implications do their hybrid way of doing marketing online have for more traditional affiliate and CPA networks? AllAdSpace’s hook … Continue reading The Future of CPA Networks?
Affiliate (or partnership-based) online advertising can and must change dramatically in how it is executed. We are truly in the junior leagues with “affiliate marketing” and “shopping comparison” in terms of cost and delivery structure. There are too many limitations. There are tectonic shifts occurring, today, beneath our feet and driven by advertisers. Specifically, systems … Continue reading Q & A with Riya / Like.com’s Marketing Director Beth Kirsch
I’ve spent a small amount of time working with marketers devoted solely to the mobile side of things, and to be sure the space has taken off in the past 18 months. The United States does seem to behind Europe and Asia both in terms of mobile technologies and mobile ad serving (large use of … Continue reading Mobile Marketing Making an Impact on Affiliates?
Again this week we overstepped the thirty minute barrier that Jeff was aiming for. We even went a small amount over the hour mark, but the conversation was interesting for the most part. The asides and random tangents were there, but we’re ringing them in much more effectively and the conversation is really becoming more … Continue reading Weekly Insight – November 10, 2006
In his wrap-up coverage of this year’s ad:tech NYC, Scott Rewick of NextInternet writes that one of the things unique about this year’s conference was: Rise of the “new networks” XY7, ClickBooth, CPA Empire, HydraMedia. I grew up in the early days of the Internet when the companies attracting all of the attention were Adteractive, … Continue reading Affiliate Networks – Changing of the Guards?
Valleywag is reporting a tip that some of the top people at Yahoo! are going to be receiving the pink slip in the immediate future. Guaranteed Bill Demas, Senior Vice President & General Manager, Yahoo Publishing Network Will Johnson, VP & general manager of the Yahoo Publishing Network Any connection to the coming class action … Continue reading Changes at Yahoo’s Upper Levels?
Steve Rubel writes Within a year we’re going to see blogs transforming themselves into customized start pages. This won’t happen with all blogs. It will start with high-traffic sites that zero in on popular verticals like tech and politics. As these tools become more sophisticated and easy to use, the trend will migrate down the … Continue reading Widgets and the Future of Affiliate Marketing
Alterian is a provider of software for analytics and lead integrated marketing. According to their press release, the goal of their software platform is to make it cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single … Continue reading Merkle Taps Alterian for Email and Online Marketing
Big week for MediaWhiz. Last night in NYC to celebrate ad:tech, MediaWhiz threw a poker tournament. Today, it was announced that they’ve acquired Text Link Ads. Was this a good buy for MediaWhiz? Where are they looking to move with this buy? Text Link Ads doesn’t use “no follows” for their links, which has given … Continue reading MediaWhiz Buys Text Link Ads
Techcrunch features the new Turn CPA network, which is launching with 18 million in venture capital. What is interesting about the new network is its approach on CPA and a growing trend “up the food chain” of utilizing CPA but doing so in a more automated fashion (think BrightRoll or RightMedia). One thousand advertisers are … Continue reading Turn Network – Future of CPA Networks?
Along with the start of a very crowded ad:tech NYC today, the online marketing world is buzzing with news of Google’s print ads program. According to BusinessWeek, the most notable part of Google’s print program is its size and scope at launch… Google Print Ads is notable for both the number of newspapers that have … Continue reading News of the Day: Google Print Ads in Newspapers
The new Weekly Insight podcast that we recorded on Friday is now up. The show is getting better and better every week, and I’d definitely suggest checking out this new episode if you haven’t done so already. We grill affiliate educators, grill Wayne on ReveNews and have a great debate on the state of affiliate … Continue reading Weekly Insight Podcast 11/3 – 11/10
George Michie, VP of Client Services at The Rimm-Kaufman Group, has sent me a detailed and illuminating response to a previous post where I questioned some of his conclusions about Google’s AdWords Broad Match. Thanks for the bak-and-forth, George! Let us know what you think of the issue in the comments. “Brooooooad match as you … Continue reading Google Brooooad Search – Response from Rimm-Kaufman
Here’s the plot summary: Yesterday on the Weekly Insight Podcast, there was a discussion of a Monkey Phone Call that Microsoft MVP and Google VIP Wayne Porter had sent my way. He then hatched the plan to send one to Robert Scoble because we were discussing LinkedIn and I brought up Scoble’s infamous post on … Continue reading Wayne Porter Offers Robert Scoble a Monkey Phone Call
With $1 million in funding, BrightRoll (formerly PostRoller) has launched and is seeking to carve out a niche of contextual ad serving by making use of networks of various sites. While this is not particularly a new concept (see BlipTV or Streetfire or Magnify), BrightRoll has attracted huge media players such as MetaCafe. The main … Continue reading BrightRoll Launches With Contextual Ads in Video
Alan Rimm-Kaufman is a brilliant analyst (even has a PhD in Operations Research and Statistics and is a fellow Yalie… boolah boolah). However, I disagree with my fellow bulldog on some of the conclusions he makes about Google’s expanded search algo’s. I see those algo’s rapidly using the AI tech that Google has been developing … Continue reading Google’s Broooader Search – Harming Advertisers and SEM PPC Economics?
ValueClick continues to draw attention for its higher than expected earnings last quarter. It’s shares have jumped more than 15% already. When will the VC’s start coming and will a bigger fish be making a move soon? Too early to tell, but we’ll keep our eyes open… Not in the betting mood on the market, … Continue reading ValueClick Attracting VC Attention with High Earnings